This report details an advertising campaign designed for Australian Hardware, focusing on the introduction of a new service called 'Tradies to You'. The campaign aims to address the company's loss of customer loyalty and revenue generation. The report includes a situational overview, the need for change, and a description of the advertising strategy, emphasizing the key advertising message to communicate the value proposition. It identifies the target audience (hardware stores, mechanics, DIY enthusiasts), outlines promises of quality, favorable prices, and excellent customer service. The report also specifies resource requirements, including research and creative resources, and proposes budget allocations. The case summary highlights the company's goals, the importance of communicating its value, and the segregation of activities such as defining the target audience, message, and budget development.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
