Project Management Report: Brimbank Health Outcomes Project

This report provides a detailed analysis of a project focused on improving health outcomes within the Brimbank community, specifically addressing the issue of obesity. The project, aligned with the Australian Health Policy Collaboration, aims to enhance health and education outcomes through integrated policies and strategies. The report outlines the background, project focus (including health issues, need identification, and stakeholder analysis), project content (goals, health promotion approaches, strategies, and evaluation plans), and project infrastructure (human resources, timeline, and budget). The core of the project revolves around addressing the high rates of obesity in Brimbank by promoting healthy eating and active living, with a focus on various target groups within the community. The report highlights the importance of stakeholder engagement, community consultation, and the implementation of various programs to achieve the project's objectives. The project's goals include raising awareness about obesity, promoting physical activity, and developing comprehensive health and wellbeing strategies to improve the lives of Brimbank residents. The report also references the Victorian public health and wellbeing plan 2015-2019, emphasizing the significance of the project within the broader context of public health initiatives.

Running head: PROJECT MANAGEMENT
Project management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
1. Background of the project...........................................................................................................2
2. Project focus................................................................................................................................2
2.1 Outline health issue................................................................................................................2
2.2 Identification of need and policy framework.........................................................................4
2.3 Project stakeholders...............................................................................................................5
2.4 Project target group................................................................................................................7
3. Project content.............................................................................................................................8
3.1 Goals and objectives..............................................................................................................8
3.2 Health promotion approach.................................................................................................11
3.3 Strategies and activities.......................................................................................................11
3.4 Evaluation plan....................................................................................................................12
4. Project infrastructure.................................................................................................................14
4.1 Human resources.................................................................................................................14
4.2 Timeline...............................................................................................................................15
4.3 Budget breakdown...............................................................................................................16
Bibliography..................................................................................................................................19

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1. Background of the project
The paper mainly reflects on the Australian Health Policy Collaboration at the Victoria
University which is mainly working in partnership with the Brisbane city in the western suburbs
of Melbourne for improving the different types of health outcomes within the Brimbank
community. The health reports which are mainly prepared are helpful in enabling both the
Brimbank as well as Victoria University leaders as well as organizations for properly developing
different types of integrated policies, strategies as well as services for lifting the health as well as
education outcomes within the Brimbank community as well as in the coming future. The project
plan which is mainly created is generally aligned with the public health as well as Wellbeing
plan of Victoria in the year 2015-2019. One needs to properly consider the priorities of eating
healthy as well as active living within the plan for properly recognizing that there is proper
relationship that generally exists between the priorities.
2. Project focus
2.1 Outline health issue
List of health issues
The list of different types pf health issues was first implemented in the year 2009 with the
help of National Preventative Health Strategy that has the proper vision to develop an effective
condition for the people who are living within Australia and therefore emerging the entire state
as well as representing that the country becomes healthiest out of all by the year 2020 (Eldredge
et al. 2016). The health issues which are mainly listed below are done as per the top priority for
the organization and the issues includes:
 Reducing the disease growth rate including obese and overweight within Australia

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 Minimizing the smoking rate
 Preaching the higher rate of epidemic health issues as well as different types od health
conditions which can cause social problems.
Explanation of health issue and its implications to relevant population
It is found that a proper collaborative plan is needed to be established by the states as
well as federal and furthermore the program was named as NHPA which is one of the joint
efforts with the help of both government as well as non-government organizations (Edelman,
Mandle and Kudzma 2017). The entire program generally aimed in order to seek proper health
policy which mainly focuses on the diseases as well as conditions that mainly have proper
impact on the health of the population. It is found that there are nine different types of segments
which are generally found to be classified on the basis of the joint program and the different
types of nine segments includes obesity, asthma, dementia, mental health, musculosketel, health
and injury prevention.
Justification about the importance of the issue and reason for which it requires attention
It is identified that out of all the issues, obesity is considered as one of the major
challenges that is faced by most of the people of Brimbank community. A program that is named
joint plan was generally conducted helps in reflecting that the people of Brimbank engage within
less physical activities as compared to the people who are situated in other parts of Australia. It is
found that engaging within a smaller number of physical activities as well as workout are
considered as the major issue as it increases the growth rate of obesity and therefore the people
are becoming very much weak (Fertman and Allensworth 2016). Only 37.2% of the total
population has the habit of involving within daily physical exercises the exercises that they

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undertake includes walking, going to Gym as well as jogging. Furthermore, it is found that there
are around 41% of the total population walks regularly. With the help of this percentage, it is
very much clear for the people who are mainly living within Brimbank generally does not keep
themselves for and therefore lack of exercise is considered as the main reason of increasing
obesity among the people of Brimbank community.
2.2 Identification of need and policy framework
Listing reasons for the need of the program
The collaboration of Brimbank is considered as one the most significant collaboration
that exists between the collaboration of Australian health policy. It is found that the collaboration
was mainly taken within the university of Victoria as well as within the city council of
Brimbank. In addition to this, it is found that the entire collaboration has been tool place in order
to undertake very much long-term intervention as well as research.
Explanation of the need of the program
The health program which was required is mainly because of reducing the problem of
obesity and for spreading awareness to the different group of Brimbank community (Akerman et
al. 2019). The Brimbank was generally established by undertaking proper collaboration as the
main specific reason is to bend the founding is to minimize the hazards on the Brimbank people
as well as from the entire community. It is found that as per the program, four different streams
are generally identified which are separated and they are mainly listed below:
 Childhood health program for children’s up to eight years of age
 Youth transition program for the children of school
 Program for family formation

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 Wellbeing and engagement program
Need of the program for the public policy
It is found that proper policy-based framework was needed to be properly established as the
wellbeing as well as health framework that further helps in demonstrating the entire strategies,
work as well as well as policies for conversing with one another in order to properly address the
priorities of health and wellbeing. Additionally, the framework is quite beneficial in properly
informing about the various actions of the actions that are taken by the council and assists in
directing different types of methods of working for a particular partnership within DHHS as well
as community (Flora, Schooler and Pierson 2018). Moreover, the framework is also considered
as one of the initiatives that is mainly undertaken for properly protecting, promoting as well as
developing the wellbeing as well as health of the Brimbank dwellers.
2.3 Project stakeholders
The project stakeholders generally help in promoting the health campaign that generally
reflects on obesity. It is identified that the policy framework which is generally established is
beneficial in properly creating better park policy (Clarke et al. 2015). This particular plan is
mainly formulated in order to properly upgrade the program of the future capital which was
mainly under the proper budget consideration. In addition to this, the entire plan was mainly
formulated in order to help the council for meeting the various needs of the community-based
programs by successfully developing as well as accessing the open space-based networking
channels within Brimbank. It is found that the different types of cycling as well as walking-based
strategies helps in properly guiding the council so that they can capable of adopting better plans.
In addition to this, the strategies mainly include a number of objectives by considering various
stakeholders in mind. The different project objectives are listed below:

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 Properly revising as well as determining the trail network
 Making proper consultation with the community teams as well as group for implementing
revised network for meeting different public requirements
 Revising a number of strategies in order to find a number of local as well as state
walking-based initiatives.
 Proper delivery of the guidelines as well as treatment to the different local who are
mainly associated with the Brimbank.
Moreover, the stakeholders of the project generally have the responsibility of continuing as
well as revising the entire work that is associated with the employment segment as well as re-
distribution of various efforts for providing proper support to the different sectors of the
business. They generally pledged for continuous expansion of the work sphere with the people
for achieving better economic development (Lavie et al. 2018). In addition to they also help in
improving as well as implementing the work with different migrant groups in order to get a new
job.
There are a number of engagement tasks for stakeholders that incorporate the sporting club as
well as health community-based services with the stakeholders that mainly include different
industry groups, business that must be properly conducted. Moreover, the main target that is
associated with proper consultation is to properly make appropriate understanding about
different types of ideas which are mainly related with the people of Brimbank. There are four
different types of theme which are mainly evolved from the consultation of the community
program and they are listed below:
 Establishment of the community-based program that is inclusive
 Establishment of the community plan that is liveable

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 Development of program that have proper prosperous community
 Introduction of responsive community council as well as innovative community council.
2.4 Project target group
Lists of target group
Proper analysis of the health promotion-based assignment is generally published on the
Brimbank population health status that is mainly dependent on the various information ranges
that belongs to different resources that are mainly undertaken from the entire state government
that is mainly based on various departments as well as community indicators (Amato and Lucia
2017). The health promotion that is mainly described helps in reflecting the positive as well as
negative aspects properly. It is found that the reports are mainly analyzed properly under the two
main categories that are mainly listed below:
 Properly addressing the health as well as fitness determinants
 Addressing the health risks as well as challenges
Explanation of the target group
The assignment of health promotion generally helps in targeting different groups who
are mainly known as the target groups. It is identified that the problem that is associated with
obesity in Brimbank and therefore the government generally have introduced as well as planned
a lot of efforts for curving out the diseases from the Brimbank population. It is found that the
problem of obesity can generally cause a number of health issues (Byrne et al. 2016). This is
mainly because as the population is not aware of involving within the fitness group such that
only 8.2% of the population are involved within Gym as well as fitness clubs for improving the
fitness in order to stay healthy.

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Justification
It is found that there is some justification that generally stays behind the selection of the
target group such that the population are generally not aware about the various types of obesity
within Brimbank and thus the government generally introduces a number of different types of
efforts in order to carry out various types of diseases within the population of Brimbank
(Golinowska, Groot, Baji and Pavlova 2016).The state government with the help of the local
government generally established a number of plans as well as programs for diminishing the
health hazards. Moreover, the state government generally helps in launching different types of
programs which are associated with the education about the various health risks which further
assists in enhancing the understanding about the different member organization for
accomplishing the project objectives end goals as with the help of literacy programs. Moreover,
enhancing as well as inputting different types of knowledges regarding the various health literacy
which generally an generally improve the mentality of the target groups.
3. Project content
3.1 Goals and objectives
Aim of the program
The main aim of the project is to undertake health promotion in order to spread
awareness about the various types of challenges which are mainly associated with the obesity of
the people and proper method that generally can resolve this problem. There are a number of
goals that mainly includes intake of the healthy food habits as well as eating of various types of
fruits as well as vegetables. Both the local as well as state government have different food
markets where the citizens can be able to get fresh fruits as well as vegetables and proper method

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in order to maintain the diet plan. In addition to this, the government generally introduced some
of the programs that have different types of interactive platforms for the Brimbank population.
Explanation about the significance of the aim
The government have taken the initiative of stopping the liquor supply in the Brimbank
area as the consumption of alcohol can generally cause obesity diseases to the entire population
(Eskofier et al. 2015). The goals are generally considered to be quite important as the goals will
generally lead to project success such that it will further helpful in curbing the problems as well
as health issues. It is found that the goals that are generally adopted will be expensive for the
Brimbank population such that they can be able to live proper as well as normal life in the
coming future.
Listing the objectives of the program
It is found that there are a number of objectives which generally can be adopted in order
to curb the obesity issues from the entire society. The SMART objectives that are generally used
within the project is elaborated below. Furthermore, the objectives generally adopt different
types of immediate changes within the population of Brimbark for achieving the desired project
goal (MacMillan et al. 2017). Moreover, the project objectives mainly include proper
introduction about the vending machines with around 50% healthy items of food. Moreover, the
healthy food option mainly includes the wholegrain breads that mainly include different types of
vegetables, dairy milk as well as low calorie drinks.
Explanation about the program objectives
The various SMART objectives which are mainly adopted within the project are mainly
listed below:

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Specific: The objectives help in indicating proper clear action on the various
determinants, settings as well as population group. The entire state government generally has
properly launched including programs as well as schemes which would stop the various
teenagers by promoting different schemes as well as programs to around 90% of the colleges and
school for the various situating campuses (Betsch et al. 2016).
Measurable: The main objective generally includes proper features which will be helpful
for the board as well as for the government in order to properly know about the programs which
have been succeeded or not. It is found that this cannot be properly measured that the fresh fruits
and vegetables consumption among the various people have enhanced or not.
Achievable: This objective mainly includes proper realistic objective in context to the
resources which are mainly available (Tengland 2016). It is necessary for the entire state
government to properly plan as well as formulate some of the important regulations as well as
rules such that no youth can be able to consume alcohol below 18 years of age in Brimbank and
it will be helpful in reducing the total percentage of alcohol consumption in Brimbank
Relevant: The objectives mainly include a number of health-related challenges within
Brimbank population group. The objective generally includes proper improvement of the various
physical activities of the citizens who are mainly living in the area of Brimbank and therefore the
chances of literacy level get increased that further helps in providing direct instruction for the
different health issues in the next months.
Time frame: The project objective must properly function in the proper period of time
and therefore smoking for the age group of above 20 generally gets reduced by 12%.

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3.2 Health promotion approach
It is found that there are two different series of approach for health promotion such that it
is mainly dependent on the consultation of the health promotion related project. Within the first
series, it is found that around 80% of the survey journalists have generally analyed to have very
much strong network in context to health as well as services which are very much important
however it is found that around 39% people generally gets satisfied with the health promotion-
based approach (Barrett, Begg and Kingsley 2018).
It is found that around 65% of the people who generally have assumed that there is very
much strong network on the various health as well as services are considered to be very much
important for the promotional approach (Lindstrom 2018). But the time that is mainly required
for assumption of the respondents need to properly think about the health as well as wellbeing of
the family which generally can change in future.
Within the second series, it is identified that there are around 28 representatives who are
mainly sent too many organizations in order to properly collect different types of reports. It is
mainly observed that most of the organization have generally provided the priority for properly
curbing gambling as well as for diminishing the various types of vulnerable act on the children
and therefore helpful in properly improving the services.
3.3 Strategies and activities
Many of the strategies are mainly adopted with the proper initiative that is mainly taken
by the AHPC that is the Australian health Policy Collaboration in the city council of Brimbank.
Moreover, the strategies have generally done for successfully implementing the goals as well as
objectives. Moreover, some of the strategies have undergone which are mainly listed below:

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The state as well as local government in Brimbank have taken proper initiative for
undergoing proper research in order to study various types of conditions which are required for
cultivating broccoli as well as vegetables (Adamowitsch, Gugglberger and Dur 2017). The
vegetable garden must be established within specific place which further includes proper testing
of the soil as well as researching different conditions in order to know the usage as well as
sustainability of water.
In order to plant vegetables within the time of the four weeks, the various cultivators
generally need to be equipped with the various tools and techniques in order to engage more
population for buying various kinds of seeds as well as plants in order to properly prepare the
soil texture.
3.4 Evaluation plan
Outline of the evaluation plan with the impact as well as indicators
It is identified that an evaluation plan is mainly referred as one of the types of
summarized text which reflects that the government mainly need to properly evaluate the
information which needs to be collected for the formulation of proper plan (Rosas and Knight
2019). In most of the cases there are huge requirement for the funders.
Criteria Measure Types of evaluation
Goal It is quite necessary to
reduce the issue of obesity
within Brimbank and it is
found as one of the important
achievements. It is very much
This is considered as on
outcome-based evaluation.

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impossible to properly solve
the issue within the time
period of six and seven
months and therefore the
program which is given by
the year 2020.Moreover the
government must make
proper plan in order to
minimize the smoking rate by
6.3%
Objectives It creates medium impact and
this particular objective has
been stated under the
SMART objective related
technique. The various
objectives mainly include
reduction within the rate of
smoking as well as spreading
proper health education
within Brimbank.
This is found as an impact
evaluation
Strategies The strategies which are
mainly elaborated are
considered as the short-term
This is considered as a
process evaluation.

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results with proper completed
actions as well as outputs. It
is found that these particular
strategies generally include
proper cultivation of the
carrots, broccoli within the
vegetable garden.
4. Project infrastructure
4.1 Human resources
The human resources who are mainly associated with the optimization of main goals,
objectives as well as strategies for the health promotion are listed below:
 People of Brimbank
 Program manager
 Organizer
 State and local government
 Supervisor

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4.2 Timeline
WBS Task Name Duration Start Finish
0 Health Promotion Plan for the City of
Brimbank 45 days Thu 03-10-
19 Wed 04-12-19
1 Initiation phase 5 days Thu 03-10-
19 Wed 09-10-19
1.1 Developming business case 2 days Thu 03-10-
19 Fri 04-10-19
1.2 Undertaking feasiability study 1 day Mon 07-10-
19 Mon 07-10-19
1.3 Estabilishing charter 2 days Tue 08-10-
19 Wed 09-10-19
1.4 Milestone 1: Completion of
initiation phase 0 days Wed 09-10-
19 Wed 09-10-19
2 Planning phase 10 days Thu 10-10-
19 Wed 23-10-19
2.1 Project plan development 2 days Thu 10-10-
19 Fri 11-10-19
2.2 Resource plan 3 days Mon 14-10-
19 Wed 16-10-19
2.3 Financial plan 2 days Thu 17-10-
19 Fri 18-10-19
2.4 Quality plan 1 day Mon 21-10-
19 Mon 21-10-19
2.5 Risk management plan 2 days Tue 22-10-
19 Wed 23-10-19
2.6 Milestone 2: Completion of planning
phase 0 days Wed 23-10-
19 Wed 23-10-19
3 Execution phase 24 days Thu 24-10-
19 Tue 26-11-19
3.1 Making arrangement of the program 2 days Thu 24-10-
19 Fri 25-10-19
3.2 Determining the issue 2 days Mon 28-10-
19 Tue 29-10-19
3.3 Undertaking survey for knowing the
reason 1 day Wed 30-10-
19 Wed 30-10-19
3.4 Estabilishment of vegetable garden 5 days Thu 31-10-
19 Wed 06-11-19
3.5 Increasing activities that enchnace
the literacy level 10 days Thu 07-11-
19 Wed 20-11-19
3.6 Creating strict rule for consumption
of alcohol 4 days Thu 21-11-
19 Tue 26-11-19
3.7 Milestone 3: Completion of
execution phase 0 days Tue 26-11-
19 Tue 26-11-19
4 Closure phase 6 days Wed 27-11-
19 Wed 04-12-19
4.1 Post project review 2 days Wed 27-11-
19 Thu 28-11-19
4.2 Stakeholder's sign off 1 day Fri 29-11-
19 Fri 29-11-19
4.3 Documentation 3 days Mon 02-12-
19 Wed 04-12-19
4.4 Milestone 4: Completion of closure
phase 0 days Wed 04-12-
19 Wed 04-12-19
Figure 1: Timeline
(Source: Created by Author)

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4.3 Budget breakdown
The budget breakdown for the Health Promotion Plan for the City of Brimbank will be
around $27,624.
WBS Task Name Duration Resource Names Budget
0
Health Promotion
Plan for the City of
Brimbank
45 days $ 27,624.00
1 Initiation phase 5 days $ 1,040.00
1.1
Developing
business case
2 days Project manager $ 480.00
1.2
Undertaking
feasibility study
1 day Financial manager $ 160.00
1.3
Establishing
charter
2 days Project planner $ 400.00
1.4
Milestone 1:
Completion of
initiation phase
0 days $ 0.00
2 Planning phase 10 days $ 1,760.00
2.1
Project plan
development
2 days Project manager $ 480.00
2.2 Resource plan 3 days HR manager $ 480.00
2.3 Financial plan 2 days Financial manager $ 320.00

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2.4 Quality plan 1 day Risk analyst $ 160.00
2.5
Risk management
plan
2 days Risk analyst $ 320.00
2.6
Milestone 2:
Completion of
planning phase
0 days $ 0.00
3 Execution phase 24 days $ 22,584.00
3.1
Making
arrangement of the
program
2 days
Project manager, Operational
manager
$ 880.00
3.2
Determining the
issue
2 days Risk analyst $ 320.00
3.3
Undertaking
survey for knowing
the reason
1 day
Additional [1], Local and state
government, Organizer
$ 9,376.00
3.4
Establishment of
vegetable garden
5 days
Local and state government,
Materials [1]
$ 9,080.00
3.5
Increasing
activities that enhance
the literacy level
10 days Local and state government $ 2,160.00
3.6 Creating strict rule
for consumption of
4 days Regulatory bodies $ 768.00

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alcohol
3.7
Milestone 3:
Completion of
execution phase
0 days $ 0.00
4 Closure phase 6 days $ 2,240.00
4.1
Post project
review
2 days
Project manager, Organizer, Project
planner
$ 1,200.00
4.2
Stakeholder's sign
off
1 day Project manager, Project planner $ 440.00
4.3 Documentation 3 days Project planner $ 600.00
4.4
Milestone 4:
Completion of closure
phase
0 days $ 0.00

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