MKT202 - Analyzing Patient Satisfaction in Australian Healthcare

This report examines the factors influencing patient satisfaction in both public and private healthcare services in Australia. It highlights the importance of healthcare accessibility and quality for economic and social growth. The research aims to identify key aspects affecting patient preferences when choosing hospitals, comparing the service quality of public and private institutions. By understanding these factors, the study seeks to inform individuals, healthcare administrators, and policymakers in Australia, contributing to improved healthcare service quality and increased patient loyalty. This research also aims to provide valuable insights for other countries looking to enhance their healthcare sectors and foster economic growth through improved patient satisfaction.

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The factors influencing the patients’ satisfaction in public and private healthcare services
in Australia.
The wellbeing and health of individuals have a very long history within the social science and
the environmental development. For instance, the geography, sociology and economically with
the high demand of the healthcare services that is increasing every day (Department of Health
and Ageing, 2013). Many of the health and business researchers have observed that the health
care services can be more accessible if they are closer to the consumers. According to the
international health organization (WHO) health is a condition of being complete regarding
psychological, social and physical wellbeing but not the absence of the sickness (Australian
Institute of Health and Welfare, 2012). On other defining approaches like in marketing,
healthcare seeks in meeting the individuals who are very healthy and who want to maintain their
wellbeing status.
Accessing the adequately organized health care service in a given country is a fundamental thing
for the economic and social growth. A well-organized healthcare institution ensures its clients
receive high-quality services. The organization mainly has been facilitated by the health
insurance in the developed countries like Australia. In Australia, the healthcare services are
provided by both the private and public hospitals. These institutions have equal standards
according to the international health standard equipped with the new technologies and capable
personnel. For many years many of the patients prefer to be treated in the private health
institutions despite their high cost (Harris and Spickett, 2011).
Therefore, the primary objective of this research is to examine some of the aspects that influence
the patient's satisfaction. The analysis will incorporate both the interpersonal links and other
elements that would impact the quality of the healthcare services provided to the clients in

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Australia. The satisfaction of the customers within the healthcare sector is one of the foundations
that can help in improving the growth and ensure the client's royalty. Hence this research will
determine the aspects affecting the patients' preferences when deciding on the choice of the
hospital. The research study will continue to compare the quality of care services offered by the
public and the private institutions (Naidu, 2009).
Health is richness, hence by researching on patient's satisfaction and aspects influencing the
choice of service is very critical in the Economic growth of Australian government (Al-Abri and
Al-Balushi, 2014). Pointing out and acknowledging these factors will help the individuals living
in Australia in making informed decisions as well. The results obtained from this research will
also enhance the administrators, the owners of the business and the managers in Australia in
integrating suitable and adaptable policies in improving the quality of health services in private
and public health institutions. Additionally, due to inadequate research carried in the same field
in other countries in the world, this research will as well contribute significantly to improve the
quality of their different health sectors. Thus, increasing the loyalty of their consumers and the
growth of their economy.

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References
Al-Abri, R. and Al-Balushi, A. (2014) ‘Patient satisfaction survey as a tool towards quality
improvement’, Oman Medical Journal. doi: 10.5001/omj.2014.02.
Australian Institute of Health and Welfare (2012) Australia’s Health 2012, AIHW. doi: AIHW
cat. no.AUS 73.
Department of Health and Ageing (2013) Australian Dietary Guidelines, Archives of Pediatrics
& Adolescent Medicine. doi: 10.1001/archpedi.1979.02130080108026.
Harris, P. and Spickett, J. (2011) ‘Health impact assessment in Australia: A review and
directions for progress’, Environmental Impact Assessment Review. doi:
10.1016/j.eiar.2010.03.002.
Naidu, A. (2009) ‘Factors affecting patient satisfaction and healthcare quality’, International
Journal of Health Care Quality Assurance. doi: 10.1108/09526860910964834.