HGE401: Business Report on Australian Hotel Strategies

This report analyzes the Australian hotel industry's strategies for enhancing guest experiences. It identifies five key strategies: creating private experiences, focusing on wellbeing, providing interesting local food and beverage services, being adaptable, and spotlighting sustainability. The report emphasizes the industry's shift towards personalized and unique experiences, highlighting the importance of innovation, digital marketing, and sustainable practices. It also discusses the importance of adaptability to changing consumer demands and the role of local food and beverage services in enhancing guest satisfaction. The report concludes by emphasizing the importance of sustainability in resource utilization and climate development, reflecting the industry's commitment to responsible tourism. These strategies aim to attract customers, enhance goodwill, and drive profitability within the evolving hospitality landscape.

Hotel strategies

TASK 4
Australian hotel industry is one of the biggest industry within country and has been
progressively working to work onto creating unique and authentic experiences for wide
range of customers and also gaining wide goodwill from various parts of world (Melissen,
and et.al., 2016). The industry revenue has been widely growing in recent years also with
high potentialities and exposure, use of best digital connectivity and business framework
where brands aim to use various new working advancement within their services. Hospitality
industry within Australia aims to evolve within new synergy parameters of innovation and
has been working onto various paradigms for reaching higher goals for attracting customers
from all arenas of world for functional advancement. The 5 most important strategies where
hotels are progressively focusing to build on synergy can be discussed as follows (Telfer,
2017).
 Creating private experiences: Australian hotels highly focus for providing
customised hotel experiences and faster innovation when it comes to private booking
and many more working parameters where there is high focus given onto yielding
within new synergy of goals (Walsh, Sturman & Carroll, 2011). The private
experiences are aimed to bring on wide diversity and stronger functional efficiency
for booking their hotel stays, adventure travel destinations while they book their stay.
Hotels are also focusing onto customised hospitality services where travellers can
book their stay within hotels, keenly focusing onto yielding onto wider work arenas
where new functional advancement is taken care of. There is high focus given to
providing various metrics of travellers private experiences within their travel stays in
Australian hotels for generating new plethora of functional advancement, unique
experiences and determinants where wider yield has been generated (Melissen, and
et.al 2016).
 Focus on wellbeing: Australian hospitality industry highly focuses onto wellness of
customers experience while they book their stay within hotels and resorts where there
are various services such as luxury relaxation ,spa sessions and commercial meeting
halls which provide various world classes facilities to travellers from worldwide.
There are also private bookings, fitness centres and air purification services where
amenities are well renowned with strong innovation business ethics. Wellbeing has
been also productively also keenly worked onto developing new functional efficiency
and best personalised accommodations (Jones, June 2018). Hotels and resorts are also

not only working with best world class hospitality tourism services for all customers,
where they can easily connect to the various hotel services and book their stay based
on their preferences and wider goals (Pine & Gilmore, 1998).
 Providing interesting local food and beverage services: Australia hotels within world
are best known for serving best cuisines to people coming from various parts, with
interesting local food and beverage services where best quality standards are taken
care of (Hwang & Seo, 2016). The hospitality at various resorts and accommodations
are focused onto working with best food facilities based on people choices and
determinants which highly enhances goodwill onto wider paradigms and new relative
goals. Hospitality industry relatively focuses for providing unique, best comfortable
stay for customers who boo their stay within hotels and for generating best parameters
of ethical sustainable business avenues for wider development and profitability.
Active focus is pertained onto this parameter within bookings , management within
hotels through which resorts and hotels are working for yielding onto changing new
demands within world where people demands within accommodation and stays have
been widely changing (Walls And et.al ,2011).
 Be adaptable: The dynamic working parameters of working with innovation and new
work goals with high adaptability is one of the highly important factor where
Australian hotels have been working continuously in providing experiences to
travellers who book their stay at hotels. Adaptability has been hugely focused for
competitively growing within world paradigms and use of innovation with digital
marketing, use of social media platforms where customers are also able to avail new
services from various hotels within Australia (Strategic Horizons LLP 2016, August
26). Lifestyle and accommodation have been also keenly worked on among hotels
for generating unique pleasurable and stay experiences where goodwill is also widely
developed onto wider paradigms.
 Spotlight on sustainability: The sustainability within tourism and hospitality industry
within Australia has been functionally focused onto working with vision , new keen
synergy onto sustainability where tourism is widely focused to be sustainable in using
resources responsibly for higher synergy and working advancement (Hemmington,
2007). The sustainability is known as new parameter where country hospitality
industry is actively working forward for creating unique experiences, high sustainable
business development where resource utilisation is widely focused onto wider work
goals. This has brought management to work onto useful resource building through

which climate and ecology development is also focused by hotels for providing
customers unique travel experience (Business Traveller 2016, June 10)

REFRECNCES
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