Business Communication Report: Strategic Issues in Australian Market

This report provides an in-depth analysis of business communication, focusing on culture and intercultural awareness within the Australian market. It begins with an executive summary, followed by an introduction that emphasizes the importance of cultural understanding in promoting business results. The report then delves into the current business strategy in Australia, highlighting key elements such as language, non-verbal communication, and workforce motivation. It explores various organizational structures like functional, divisional, and matrix structures, and organizational systems including transaction processing, customer relationship management, and knowledge management systems. Different management styles are also examined, including participative, bureaucratic, autocratic, and laissez-faire approaches. Furthermore, the report addresses strategic issues such as distribution capacity, redesigning local organizations, structure distribution, addressing skills gaps, training, selection, and risk assessment. Finally, the report concludes with recommendations to enhance cultural and intercultural awareness, contributing to improved business outcomes.

BUSINESS
COMMUNICATION

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
ANALYSIS OF CURRENT SITUATION......................................................................................2
Business strategy.........................................................................................................................2
Key elements required.................................................................................................................2
ANALYSIS OF ELEMENTS REQUIRED ...................................................................................3
Organisational structure..............................................................................................................3
Organisational system.................................................................................................................4
Management style.......................................................................................................................5
Staff.............................................................................................................................................5
ADDRESSING STRATEGIC ISSUES...........................................................................................5
Distribution capacity...................................................................................................................5
Redesign of local organisation....................................................................................................5
Structure distribution...................................................................................................................6
Addressing skills gaps and training, selection............................................................................6
Risk assessment...........................................................................................................................6
Implementation of change management.....................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................8
REFERENCES................................................................................................................................9

EXECUTIVE SUMMARY
Culture is set of values and assumption which demonstrate to grow up people learning. In
this way, Australia market determines outcomes to create business strategy, elements and many
other aspect. In this way, report included organisation structure, system and managerial style
which need to be grown up for ascertain effective results at workplace. Through concentration on
distribution capacity and marketing of risk assessment, the business will easily accomplish their
results and performances. At last, recommendations also provides that creates effective results on
the business outcomes.
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CULTURE AND INTERCULTURAL AWARENESS
INTRODUCTION
Culture and intercultural awareness assist to promote business results in effective manner.
In this way, issues are examines that are related to culture and intercultural awareness in
Australia. It assists to identify comprehensive overview of Australian culture that includes
historical, economic and social aspects (Bodycott, Mak and Ramburuth, 2014). First chapter
explores current situation of strategy and skills that require for analysis. After this, next chapter
demonstrate elements in term of structure, system and style, etc. Therefore, issues can be
addressed that involves distribution capacity and redesign of local organisation, etc. At last,
recommendations are determines for enhance cultural and intercultural awareness at workplace.
ANALYSIS OF CURRENT SITUATION
Business strategy
In Australia market, western culture is follows which derives primarily from Britain
which is also influences unique elements within the geography area of market. It is very wide
and broad culture as landscape of the nation. With the help of multicultural, country is reflected
in term of food, lifestyle and culture practices (Meuter, Gallois and Hocking, 2015). In addition
to this, it creates awareness for heritage with indigenous people that plays very important role for
diversity. Hence, influences creates effective cultural environment in Australia that makes
innovative results. For example, Common Wealth Bank of Australia perform function at global
market so that they adopted culture awareness at workplace. Hence, it is beneficial to attain
effective customer base.
Key elements required
In order to operate functions and operations, there are many aspects taken which frames
for create better awareness in global market (Liu, Volcic and Gallois, 2014). Following are such
key elements requires in creation of culture and intercultural awareness in Australia market:
Language:
Language skills are effective and obvious elements for international success. English is
the effective business language in all over the world which make great sign for international
market (North and Fiske, 2015). When manager of Amcor attempt at learning their language, it is
very important to make international assignment.
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Non verbal communication:
It is another element which makes culture diversity, with using non verbal
communication. Some culture is believes to create great deal in personal space. Every enterprise
perceive with effective results that is known for competency. Due to understanding problem of
different culture, Boost Juice Bars unable to understand customer services effectively. In this
aspect, intercultural can be develops that assist to create effective performances (Bodycott, Mak
and Ramburuth, 2014).
Motivating the workforce:
This is element which makes effective knowledge of history and understanding of people.
There are various cultures that happy for creation of heads. Due to searching of deeper meaning
for the professional lives, it is very important to concentrate in growth of opportunity. For
example, Bulla Dairy Foods which is dealing in consumer goods can provides effective food and
beverages for ascertain effective results (Samovar, Porter and Roy, 2014).
ANALYSIS OF ELEMENTS REQUIRED
Organisational structure
In respect to promote culture and intercultural system in Australia, there are various
elements includes within the enterprises. They are as follows: Functional structure: This structure is set up for make effective portion at the enterprise.
In this way, grouped has been formed as per the business purpose. Hence, enterprise is
distributes work according to interest area and qualification of particular person. For
example, Australian Pharmaceutical industries is working with different department such
as health care, sales and marketing department, etc. Functional structure works with large
enterprise where proper understanding in culture and intercultural required. However, it
faces one drawback such as problem of coordination and communication in different
department at workplace. Divisional structure: Divisional structure is working with larger companies which
operates functions and operations in wide geographical areas. In this aspect, smaller
organisation has been set up which covers large part of total market. In this aspect,
various types of products are sell in market. For example, Arnott's Biscuits is retail
business which provides different types of products in market. Therefore, communication
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is inhibits because employee are take place in different areas. However, it is beneficial to
fulfil specific need of each customer (Writing, 2017).
 Matrix structure: It is another type of organisational structure that make hybrid from
divisional and functional structure. Large multinational companies use this type of
structure to creates benefits at workplace. In this way, functional and divisional manager
is working at same level to covers effective results. For example, Arrium is the company
of mining and steel which provides basic material and resources at different areas of
Australia market. In this way, they are frame roles and responsibility to each member to
attain goals and objectives (Bodycott, Mak and Ramburuth, 2014).
Organisational system
In successful organisation of Australia market, there are various types of organisation
information system can be implemented. There are certain technologies available which manage
activities to complete decisions. Following are different organisation system are take place
within the Australia market: Transcription processing systems: Transaction processing system assist to meet with
collection of data, storage, processing and functionalities in core operations. This system
is generally used to book online ticket in airlines. For example, Australian airlines in
which traveller can see flight and book as per their favourite seats (Meuter, Gallois and
Hocking, 2015). Customer relationship management: This system is used to make relations with various
customers at workplace. In this aspect, sales and marketing efforts are demonstrates
through Australian businesses. CRM system is track to customer activities that involves
purchasing trends, products defects and inquires of customers. In this way, interaction
can be made at Australian Broadcasting Corporation which provides different types of
customer services (Liu, Volcic and Gallois, 2014).
 Knowledge management system: Knowledge management system is organized which
enact with knowledge and also redistribute individual of an organisation. This element
has purpose to bring innovations, improvement in performances and retain knowledge at
workplace of Australian Ethical Investment. In this way, consistency has been responses
to make relation with customer and partner inquiries (Samovar, Porter and Roy, 2014).
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Management style
In Australia market, there are different types of managerial style has been follows which
assist to create effective results. It includes participative management, Bureaucratic management,
autocratic management and laissez-faire management style. In Australian Agriculture Company
participative management style has been follows which assist to get participation of various
employees in providing food and beverages. Further, Australian Ethical Investment company
follows bureaucratic management style in which all employees need to follow rules and
regulations for maintains quality standards. Autocratic style is creating negative impact on
workers as they have to strictly follows direction of senior managers (Bodycott, Mak and
Ramburuth, 2014).
Staff
In this aspect, Australia consisting effective staff members who possess full knowledge
and information related to functions and operations. Every organisation of the market has
effective and efficient staff members who have full knowledge in their field. For example,
Billabong is dealing in clothing so that their employees are working as per their requirements.
ADDRESSING STRATEGIC ISSUES
Distribution capacity
In order to enhance productivity regarding culture awareness, Australia face issues. This
is because, their distribution channel are not so good for rural areas. Hence, in international
market organisations are unable to distributes their products and services. In this way, Australian
Broadcasting Corporation is fail to make their performances high. For analysis the market, they
have to make concentration on providing knowledge regarding their media facilities. Further,
pharmaceutical company has also lack of proper information regarding intercultural awareness.
This is because, they cannot reach easily towards each customer consciousness so that it creates
problem to understand results. This culture system is frame to relates one culture with another
culture system (Meuter, Gallois and Hocking, 2015).
Redesign of local organisation
In respect to creates culture and intercultural awareness, every local enterprise of
Australia market has to concentrate on their redesign. In this way, communication is involves
which creates ability to stand back from themselves in order to creates culture beliefs, values and
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perception, etc. Redesign of cultural awareness is makes central for interaction in many ways. It
also interprets to assess outcomes in effective results. In addition to this, intercultural awareness
is created through attitude, skills and knowledge regarding one language which is responsible for
competence (Liu, Volcic and Gallois, 2014).
Structure distribution
In respect to make structure program, competence will be achieve in systematic way. For
implementation of culture awareness, it is essential to delivers effective structure that frame for
analysis business results. However, it signifies for creates engage people that assist to promote
intercultural competence. As per the qualification, knowledge and interest area, the firm should
deliver their results at workplace. Hence, each person will easily concentrate on business
objectives and goals for accomplish desire results (Bodycott, Mak and Ramburuth, 2014).
Addressing skills gaps and training, selection
With the help of addressing skills, every enterprise can easily meet with their goals and
targets. It assists to promote selection process effectively. Hence, target will be achieve for
facilitating changes at workplace. It can also reflect to motivate in effective manner to all
employees. In addition to this, Australian company also maintain their concentration on training
that is provides to employees to understand culture and intercultural systems. Status and success
is need to be carry which would be beneficial to make cultural understanding in different ways
such as motivating the workforce (Meuter, Gallois and Hocking, 2015). Through providing
training to each employee, the company can easily feel gaps between targeting customer and
motivating employees as well. It keeps growth in the firm through analysis performances and
measure business results. It also supports to know each other that creates better incentives on
workers performances. In addition to this, every organisation also concentrate on their selection
procedure which would be beneficial to make effective performances. It makes successful
operations and programs which creates through experience.
Risk assessment
Risk assessment is the effective process which evaluates potential outcomes that includes
activities. In other words, risk assessment is examination of business results to carry activities on
business results. In Australia market, there are certain risk assessment criteria involves which
assist to promote effective results at workplace (Liu, Volcic and Gallois, 2014). In Australia,
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there is high risk rating in term of political and economic situation. With the help of stable and
efficient business environment, improvement in corporate default has been accomplished (Knott,
Mak and Neill, 2013). Due to low improvements, corporate probability is also less that signifies
to make average results at workplace. There are certain technicians assist to find out risk
elements which related to organisation performances. They are as follows:
Meet with legal obligations
Legal obligations are identified with performances of risk assessment. In this way, every
enterprise should focus on their results and outcomes which related to technical aspects
(Stepchenkova, Kim and Kirilenko, 2015).
Avoid accidents
Avoid accidents can be set up with up to date safety information such as chemicals,
equipment and living things. Hence, participation of people involves for undertake results that
are measure through outcomes at workplace. In addition to this, it is also describes as the
assessment of business results through make activities to avoid risk aspects. Hence, business can
meet with performances that eligible for deliver effective results (Wang, Andre and Greenwood,
2015).
Save time
In respect to save time, risk assessment is very helpful method. In this way, various
organisation undertake automatic equipment ordering that assist to analysis risk. Hence, time will
be save which creates through experiment scheduling. Cost of each year subscription also made
which develops risk assessment criteria (Bartleet, Bennett and Sunderland, 2014).
In addition to this, within the Australia market, there is wide array of landscapes and
diverse group of citizens determines. In this nation, attractive destination for foreign and ex-pats
are take place. Due to threats of visitors, the country should monitors their situation with local
media outlets. Stable government also determines their operations to underlying risk of
comprehensive international elements (Bodycott, Mak and Ramburuth, 2014).
Implementation of change management
In order to implements change management, there are effective results occur which
promotes performances. In this way, organisations of Australia market need to be make changes
in their operations as per culture and intercultural awareness. It makes for assess the business
results with developing ideas and operations at workplace. Through assessing experiment
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schedule, equipments and living things are develops which upgrades knowledge regarding
international culture (North and Fiske, 2015).
CONCLUSION
From the above report, it could be articulated that business communication in very
important aspect for Australia market. It includes culture and intercultural awareness of business
in customer mind (Meuter, Gallois and Hocking, 2015). In this aspect, report summarized about
business strategy and key elements that are requires perform effective current situation at
workplace. In this way, functions and operations are performs by the firm to assess the business
results. Furthermore, it also concluded about elements which assist to accomplish strategic intent
in effective manner. In this way, organisational structure, system, management style and staff
included. All these elements assist to promote effective results at workplace to creates better
performances. Moreover, report ascertain concentration on distribution capacity which intend to
make redesign of functional rules. In addition to this, it articulated about gaps in training and
selection to assess risk elements within the organisation regarding culture awareness. Hence,
change management is implements to eliminate risk in order to achieve targets and goals (Zhu
and Bargiela-Chiappini, 2013).
RECOMMENDATIONS
In order to make effective results in business communication, culture and intercultural
awareness is plays vital role. In this aspect, following are certain recommendations can be
provided to Australian businesses: Strengthen company's teamwork: In respect to make effective results at workplaces of
Australia, cultural conflicts need to be solve. In this way, strong position need to be
arrange which minimize risk and drivel to meet organisational goals. Due to cultural
differences between various people, the companies can make efforts at workplace (Liu,
Volcic and Gallois, 2014). Encourages diversity and discussion: With the help of address cultural conflicts,
productivity will be enhanced. In this way, Australian business need to concentrate on
their sensitivity which builds effective knowledge towards workforce. Hence, training
classes can also be implemented that holds to make better understanding and working at
multinational world. In addition to this, businesses can also encourages and address
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cultural diversity which reduce problem to concern with cultural issues. It could be
prevent from hiring conflicts which grows for bigger problems (Mak, Brown and Wadey,
2014). Communication: In this way, leaders of the particular organisation need to concentrate
on outstanding and skills that are valuable for employees at organisational level. It is very
important to make concentration on culture aspects. Through creating discussion on
cultural aspects, businesses will be achieve their targets and goals. In this way, effective
communicator will be require. Hence, targets will be achieve in systematic way with
communication partner (Samovar, Porter and Roy, 2014).
 Flexibility: It is crucial element which develops for undertake results at international
market. In this way, company is face situation which need to be controlled at workplace.
As per the business requirements, it is essential to develops functions and operations at
workplace. Especially culture is crucial aspect which need to be focus on business
requirements (Carbaugh, 2013).
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REFERENCES
Books and Journals
Bartleet, B. L., Bennett, D. and Sunderland, N., 2014. Reconciliation and transformation through
mutual learning: Outlining a framework for arts-based service learning with Indigenous
communities in Australia. International Journal of Education & the Arts. 15(8).
Bodycott, P., Mak, A. S. and Ramburuth, P., 2014. Utilising an internationalised curriculum to
enhance students’ intercultural interaction, engagement and adaptation. The Asia-Pacific
Education Researcher. 23(3). pp.635-643.
Carbaugh, D., 2013. Cultural communication and intercultural contact. Routledge.
Knott, V. E., Mak, A. S. and Neill, J. T., 2013. Teaching intercultural competencies in
introductory psychology via application of the Excellence in Cultural Experiential
Learning and Leadership model. Australian Journal of Psychology. 65(1). pp.46-53.
Liu, S., Volcic, Z. and Gallois, C., 2014. Introducing intercultural communication: Global
cultures and contexts. Sage.
Mak, A. S., Brown, P. M. and Wadey, D., 2014. Contact and attitudes toward international
students in Australia: Intergroup anxiety and intercultural communication emotions as
mediators. Journal of cross-cultural psychology. 45(3). pp.491-504.
Meuter, R. F., Gallois, C. and Hocking, J., 2015. Overcoming language barriers in healthcare: A
protocol for investigating safe and effective communication when patients or clinicians
use a second language. BMC health services research. 15(1). p.371.
North, M. S. and Fiske, S. T., 2015. Modern attitudes toward older adults in the aging world: A
cross-cultural meta-analysis. Psychological bulletin. 141(5). p.993.
Samovar, L. A., Porter, R. E. and Roy, C. S., 2014. Intercultural communication: A reader.
Cengage Learning.
Stepchenkova, S., Kim, H. and Kirilenko, A., 2015. Cultural differences in pictorial destination
images: Russia through the camera lenses of American and Korean tourists. Journal of
Travel Research. 54(6). pp.758-773.

Wang, C. C., Andre, K. and Greenwood, K. M., 2015. Chinese students studying at Australian
universities with specific reference to nursing students: a narrative literature review.
Nurse education today. 35(4). pp.609-619.
Zhu, Y. and Bargiela-Chiappini, F., 2013. Balancing emic and etic: Situated learning and
ethnography of communication in cross-cultural management education. Academy of
Management Learning & Education. 12(3). pp.380-395.
Online
Writing, A., 2017. Different Types of Organizational Structure. [Online] Available through:
<http://smallbusiness.chron.com/different-types-organizational-structure-723.html>.
[Accessed on 1st June 2017].
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