Analyzing Employee Turnover's Impact on Australian Motor Industries

This report investigates the impact of employee turnover on the organizational performance of Australian Motor Industries. It begins with an introduction to the company and its challenges, including declining annual income and employee dissatisfaction. The report explores the management problem of employee turnover, defining it as the rate at which employees leave the company and the associated costs of replacement. A literature review examines the meaning and factors contributing to employee turnover, such as lack of training, work-life balance, and organizational instability. It also recommends strategies to reduce turnover, including appropriate compensation, training, and performance appraisal systems. The research methodology outlines the inductive research approach, descriptive research design, and a mixed-methods strategy involving surveys and literature review. Data collection methods include primary and secondary sources to gather opinions and conceptual understanding. The report concludes with a discussion of research limitations and ethical considerations.

Running Head: MARKETING RESEARCH
MARKETING RESEARCH

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Table of Contents
Research title.........................................................................................................................................3
Introduction...........................................................................................................................................3
Management problem............................................................................................................................3
Literature review...................................................................................................................................4
Introduction.......................................................................................................................................4
To explore the meaning and concept of ‘employees’ turnover- A case of Australian Motor
Industries...........................................................................................................................................4
To analyze the factors that could impact on employee turnover- A case of Australian Motor
Industries...........................................................................................................................................5
To recommend strategies for decline the employee turnover and improve organizational
performance- A case of Australian Motor Industries.........................................................................5
Research Methodology..........................................................................................................................6
Introduction.......................................................................................................................................6
Research Approach............................................................................................................................6
Research Design................................................................................................................................7
Research Strategy..............................................................................................................................7
Conceptualisation and measurement..................................................................................................8
Data Collection Method.....................................................................................................................8
Sampling Method..........................................................................................................................9
Data Analysis Method.................................................................................................................10
Research Limitations...................................................................................................................10
Ethical Consideration...................................................................................................................11
Time Frame.........................................................................................................................................11
Budget.................................................................................................................................................12
References...........................................................................................................................................14
Appendix.............................................................................................................................................17
Time Frame.........................................................................................................................................17
Budget.................................................................................................................................................18

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Research title
The key purpose of this research is to address the impact of employee turnover on the
organizational performance-A case of Australian Motor Industries.
Introduction
The Founder of Australian Motor industries is J.F Crosby who decided to invest in the eclipse
motors Pty Ltd of Melbourne. This organization makes cars for their consumers. The
Australian industry has its subsidiary organizations that are accountable for the association of
firm goods and services. Additionally, it is also evaluated that the yearly income of
Australian Motor Industries is often decreased that would directly impact on the annual
earnings of the company. It is also analyzed that company was not capable to make
appropriate order caused of lack demand of consumers (Mowday, et al., 2013). In addition, it
is also analyzed that the employee turnover rate of the organization has been decreased
frequently due to the lack of employee satisfaction at the working place. In addition, it is also
analyzed lack of employee turnover could create complexity for the organization to complete
their specified task in limited time. Hence, the organization has needed to gain their
understanding about motivational tools for gaining the employee satisfaction as it would
decline the employee turnover from the working place (Jensen, et al., 2013).

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Management problem
The employee turnover could be determined as the number of the employee who left the
company and is replaced by the fresh workforce. It is also analyzed that evaluation of
employee turnover could be effective to determine the cause of turnover and estimate the
expenses or budget for hiring an employee (Park and Shaw, 2013). In addition, it is also
stated that organization has needed to understand different factors like employee behavior
with their superior, employee absenteeism, and employee punctuality. It could demonstrate
lack of employee satisfaction that could create possibilities of employee turnover at the
working place (Kehoe and Wright, 2013).
Literature review
Introduction
The literature review could be effective for gaining the conceptual understanding towards
research concern. It could also support the research scholar to critically analyze current
research concern. There are certain sources that could enable the researcher to obtain
theoretical data like an academic journal, book, and magazines, company web, online and
offline & online sources (Cascio, 2018). It could support to gain the conceptual
understanding towards the employee turnover. This section also enables to understand the
factors that could affect employee turnover. It could also support to understand the strategies
that could be effective for eliminating issues of employee turnover from the organization.
To explore the meaning and concept of ‘employees’ turnover- A case of Australian
Motor Industries
Hausknecht and Holwerda, (2013) argued that employee turnover is determined as a number
of staff who left their job and replaced by new workforce at the working place. It could be an
act of human resource of the company in which management department is eager to complain
of the employee. There are certain kinds of employee turnover that could be raised in the

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working place like voluntary turnover, involuntary turnover, desirable, and undesirable
turnover, and turnover calculation.
In support of this, Shaw et al. (2013) explained that it is also analyzed that organization has
needed to concentrate on such kinds of turnover to improve the organizational performance.
Moreover, it is also analyzed that the major cause of employee turnover is a lower investment
of organization on the employee development. In addition, it is also analyzed that
organization could face employee turnover issue caused of many causes like lack of training
and development, workflow, reimbursement planning, and lack of reimbursement plan.
To analyze the factors that could impact on employee turnover- A case of Australian
Motor Industries
DiPaola and Tschannen-Moran, 2014) examined that employee turnover often occurs caused
by the dependency of employees on the( organizational atmosphere. There are different
factors that could create employee turnover at the working place like rude behavior, lack of
work-life balance, lack of skills, lack of decision making capability, organizational
instability, faith and confidence, and growth opportunities. Hence, the organization has
needed to understand such factors for retaining the employees in long-term. Apart from this,
there are also different factors that create the employee turnover in the organization like firm
stability, working situation, industry, training supervisions, compensation level, and
supervision training. Thus, it is analyzed that organization should comprehend the employee
turnover and enhance their organizational performance.
To recommend strategies for decline the employee turnover and improve organizational
performance- A case of Australian Motor Industries
Juhdi et al. (2013) recommend that organization should use many methods to improve
employee satisfaction level at the working place and decline the possibilities of employee
turnover from the working place. These strategies are appropriate compensation level, health

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policy, and appropriate training and development method. The organization should also use a
reward system to positively motivate the employees towards their work. Through this, the
organization would also be capable to encourage gratitude of employee towards employee at
the working place.
Chang et al. (2013) suggested that organization should imply performance appraisal structure
could positively motivate workforce for completing their task as it would decline the
employee turnover. Consequently, the organization would be capable to retain their
workforces and gain their productivity in the working place. Furthermore, the organization
should execute the training and development method to eliminate the skills of employees and
gain their productivity for long-term. It will also enable the organization to retain the
workforces and obtain a reliable outcome.
Research Methodology
Introduction
The research methodology chapter enables the company to comprehend different tools and
techniques that could be effective in obtaining a reliable outcome. These are research
approach, strategy, research design, construction conceptual understanding, data collection
method, and data analysis methods (Kwon, and Rupp, 2013). These research techniques are
discussed as below:
Research Approach
This technique supports to present the data in a methodological way. Research approach
could consider certain factors like inductive and deductive approach. It could enable the
researcher to justify the application of data collection technique for appropriately conduct the
research concern (Arshadi and Damiri, 2013). For this, it is significant for the research
scholar to obtain the reliable understanding about the research techniques. The indicative
approach facilitates to obtain theoretical information in the context of research matter. The

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deductive approach facilitates the research scholar to make research hypothesis and reject or
accept the hypothesis on behalf of current research matter. Research scholar will execute the
inductive approach to conduct their research than the deductive approach. The inductive
approach could be suitable because the current research is current research concern
(Karatepe, 2013).
Research Design
Research design enables the research scholar to choose suitable technique of the data
collection method to perform the research concern. Research design could consider certain
methods for considering many methods such as descriptive, exploratory, and explanatory
research design. In addition, it is also analyzed that exploratory research is practiced for
discovering the innovative ideas towards research matter (Jiang and Liu, 2015). Apart from
this, the descriptive research design supports to evaluate the depth understanding about
research issue. It could also support to examine the causal relationship between two and more
variables. The researcher will use the descriptive research design enable research scholar
to examine the relationship between employee turnover and organizational performance. It is
also analyzed that descriptive design support to enhance the knowledge towards features of
employees. The researcher will also be capable to obtain views, perception, and thoughts of
research participants for towards cause of employee’s turnover rate (Hunter, et al., 2013).
Research Strategy
The research strategy could also be imperative for the researcher to investigate about the
research concern by responding research questions. The investigator could get the feasible
information and examine such information to make a reliable conclusion by executing the
research strategy in the research study (AlBattat and Som, 2013). There are certain research
strategies that could be considered by the research scholar such as literature review, survey
through a questionnaire, case study, focused group, experiment, interview, and observation

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method. It could support the company to attain the aim and objectives of current research
concern. The investigator will use survey through questionnaire and literature review
methods to accomplish the specified task in the least time (Dhar, 2015). The survey through
questionnaire method will enable the research scholar to collect the opinion and views of
research contestant towards the research issue. Apart from this, literature review method
could assist the research scholar to collect theoretical information about employee turnover
rate. It would support to decline employee turnover rate. Through these strategies, the
organization would be capable to improve the image of the company in the least time and
cost. It could support the researcher to get reliable and valid information in the context of
current research concern (Fu and Deshpande, 2014).
Conceptualisation and measurement
There are certain methods that are considered in the measurement of research variables like
an independent variable, dependent variable, and controllable variable. It could directly
influence the quality of research outcome. The independent variable could not be influenced
by any other factors while the depended factors could directly influence by the independent
variables. In this research, it is analyzed that organizational performance could be dependent
factors while the employee turnover rate could be independent factors (Irefin and Mechanic,
2014).
Data Collection Method
The data collection technique could enable research scholar to choose the reliable techniques
with respect to the current research matter. The appropriate data collection technique enables
the researcher to develop suitable knowledge about research concern. It will support research
scholar to get a valid conclusion in the context of current research issue. There are many
techniques that could involve in the research like secondary data collection and primary data
collection method (Karatepe, 2013). Moreover, it is also analyzed that the primary data

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collection method could support meet innovative idea towards the current research matter.
There are different sources that could be included by research scholar to get valid outcomes
such as observation, survey, and interview method. Apart from this, the secondary data
collection method is practiced for obtaining conceptual understanding about current research
matter. There are different secondary data collection sources such as books, magazines,
company sites, academic journal, and online sources. In this, the researcher will use the
primary and secondary data collection method to conduct their research concern. It will
support the research scholar to obtain views and opinion of the participants towards the
research matter. It will also help to get innovative ideas towards research concern (Saeed, et
al, 2014). The research scholar will collect opinion and views towards the employee turnover
rate and organizational performance. Apart from this, the secondary data collection could
enable the researcher to collect conceptual understanding towards the role of employee
turnover on the organizational performance. It could support the researcher to meet the
organizational task in less time as it would also support to obtain reliable outcome (Bal, et al.,
2013).
Sampling Method
Sampling technique could also be imperative to choose the appropriate sample size in the
context of current research concern. The research participants could be selected for collecting
responses towards the current research matter. It aids the researcher to get a positive
response. There are two kinds of sampling methods that could be used by the research scholar
to perform the research and get reliable outcome (Saeed, et al, 2014). These sampling
methods are probability sampling and non-probability sampling method. The method could
assist the research scholar to obtain a valid and reliable outcome in the context of research
issue. The probability sampling method could aid researcher to select the research
contributors for conducting the research and get a reliable result in the context of current

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research concern. This technique could enable researchers to conduct their study and obtain a
positive outcome. From the application of the non-probability sampling method, research
scholar would be mandated to select research contributors on the basis of exercise, income
level, race, education, age, and gender. For performing this study, researchers will choose the
probability sampling method to get views and opinion about current research concern (Bal, et
al., 2013). Through probability sampling method, research could choose to obtain the
responses of research candidates towards the research issue. The researcher will select 100
employees of Australian Motor Industries to conduct their research matter.
Data Analysis Method
It could be imperative for the researcher to examine the gathered information by involving
reliable information towards the research matter. It could be effective for collecting the
feasible outcome with respect to the current research concern. There are many data evaluation
techniques that could be involved in the data analysis method such as statistical analysis,
disclosure analysis, thematic/content analysis, and conversational analysis as it could be
supportive for collecting a reliable conclusion about research matter (Karatepe, 2013). The
statistical data analysis method will be used by the researcher to examine the collected
information. For this, research scholar will be able to discuss the descriptive statistics of the
data. In this, the research scholar will use MS-Excel software to examine collected
information and complete the research concern. In addition, it is also analyzed that Ms-Excel
software could consider different sources like a graph, charts, and bar graph, and column
chart. It would also support to the reliable and valid outcome (Bal, et al., 2013).
Research Limitations
The research scholar could consider many methods because it could decline quality of
research outcome. These factors are resources, time, and cost. Furthermore, the estimated
time could force to the research scholar for completing their task in minimum time and cost.

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Further, it is also analyzed that secondary data collection research activity could take cost
while the primary data gathering activity could take time. Hence, it can be said that the data
collection method could take both time and cost as it would influence the quality of research
outcome (Fu and Deshpande, 2014).
Ethical Consideration
Ethics refers to conducting the whole process of investigation inappropriate manner. The
research scholar is used the university guanidine to eliminate the issues of ethics in the
research. This technique could also help the researcher to choose suitable behavior in order to
attain the aim and objectives of current investigation (Saeedet al., 2014). This research could
face many ethical issues related to the plagiarism, data manipulation, and copyright act’s
violation. These issues could be declined by giving the actual value to the author. Herrin, the
researcher will provide the citation of the information to make valid research. In this, the
author is practiced simple language to interoperate the collected data as it could be supportive
for the eliminating the probabilities of research study similarity. In the research study, the
researcher will collect the personal information of the research participants to appropriately
conduct the research. In this, research scholar is used the ethical norms to keep the
information reliability. Apart from this, the researcher will be capable to secure the
confidential information of the research participants as it could support to make robust
relation with them. It could also be effective to obtain accurate outcome (Bal, et al., 2013).
Time Frame
The following table demonstrates the time frame for accomplishing each activity of research:
Activity name Start Day Last Day Duration
(Days)
Proposal of
investigation
25-05-
2018
30-06-
2018
30

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Literature
Review
01-07-
2018
01-09-
2018
60
pooling of facts
and figures
02-09-
2018
02-11-
2018
60
Assessment of
data
03-11-
2018
04-12-
2018
31
Final
submission of
report
04-12-
2018
08-01-
2019
34
Chart
Proposal of investigation
Literature Review
pooling of facts and figures
Assessent of data
Final submission of report
5/25/2018
7/1/2018
9/2/2018
11/3/2018
12/4/2018
30
60
60
31
34
Gantt chart
Start Day
Duration (Days)
Budget
Research scholar has estimated AUD 5000 to attain the specified aim and objectives of
research concern. The following activities will be completed by the researcher to meet
research aim and objectives:
 The investigator will invest approx. AUD 2000 to complete the literature review
activity. There are many sources that could be involved by the research scholar like