Research Report: Australian National University in Thailand - Analysis

This research report provides an in-depth analysis of the potential for the Australian National University (ANU) to establish a presence in Thailand. It examines the opportunities presented by Thailand's developing economy and growing interest in online learning, while also addressing challenges such as strict government policies, IT infrastructure limitations, and political instability. The report explores the use of digital marketing techniques, including virtual and augmented reality, to attract students. It also offers recommendations for ANU's success in Thailand, such as effective marketing strategies, infrastructure development, and engagement with local and national governments. The report concludes that while opportunities exist, careful consideration of challenges and proactive strategies are essential for ANU's successful expansion into the Thai market, emphasizing the importance of digital marketing in achieving its goals.

Research Report

EXECUTIVE SUMMARY
The report will lay a very deep emphasis on the establishment of Australian National
University in the backdrop environment of Thailand. This will involve the better handling of
operation which will help in supportive handling of operation that will help in suitable rise in
capabilities of cited educational firm. The research report will cover the better handling of
operation that will help in suitable handling of operation that will help in suitable rise in
capability of a business organisation. Other than this, the usage of the latest technologies like
virtual reality and other advance tools will help in better rise in capability of organisation that
will help in suitable handling of operational capacity of organisation.
The effective assessment of opportunities and challenges will help the firm to gain a good
control over the operational capabilities of organisation and meet the functional requirements of
cited educational institution in a much better way. Apart from this, better and suitable
recommendations are been presented in the report that will help in suitable handling of rise in
capabilities and sustainability of Australian National University. These recommendations and
preventive measures will help the organisation to have a better sustainability and stability that
will help in suitable handling of operations that will aid in implementing digital marketing
techniques to promote its services and products in a much effective and better way.

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body...............................................................................................................................1
What are the main opportunities and challenges for the Australian National University in
Thailand and in relation to this technology approach?...........................................................1
Recommendations..................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The advancement of digital technology has helped in better promotion and expansion of
the products and services that are been developed by the company or an organisation this will
help the firm to handle the business operations in a better way. Besides this, the globalisation
have helped the firm to expand its operations on international level, in a very effective way. This
research report will lay emphasis on the opportunities and challenges that are been faced by
Australian National University to operate in a foreign country. It is an Australia based
educational institution (Jones and Pimdee, 2016). This report will lay emphasis on the viability
of a business organisation using the digital marketing approaches like virtual reality, augmented
reality etc. Also, proper recommendations are been presented to mitigate the challenge that are
been faced by a business firm. The effective utilization of digital and latest technology will be
analysed. Also, its impact on the organisation and its functional capability is been analysed.
Also, the effect of digital technology on the marketing activities and performance of firm and the
appropriate strategies are been discussed. Which will impact the growth and development of
Australian National University in the operational environment setup of Thailand.
Main body
What are the main opportunities and challenges for the Australian National University in
Thailand and in relation to this technology approach?
Australian National University is having vast opportunities for growth in Thailand. As it
is a developing country, it has an effective and better management of the operations and
utilization of digital technology tools that will help the firm to meet the operational capability of
an organisation in a very effective way (Rendon, 2017). The efficient usage of digital tools and
technologies will support a better growth of educational organisation. But on the other hand there
are different shortcomings, that company have to face in this country. There are many
opportunities and challenges for Australian National University in Thailand which are described
below :
Opportunities:
 Thailand is having vast opportunities for growth. It is not having any particular company
that is engaged in such business. So Australian National University can create a strong
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customer base by attracting large number of students. They can gain strong competitive
advantage in the country.
 Thailand is developing in fast pace and is also having good GDP. This provides a
platform for Australian National University to grab opportunity to grow and develop.
 Government also supports business in increasing technological infrastructure. They
provide subsidies to them to make continuous inventions in technology (Pongpaew,
Speece and Tiangsoongnern, 2016).
 In recent times, students are attracted towards online learning. It is because of change in
their taste and preference. Thus, Australian National University can fulfil their needs by
providing quality education. It can target these students and can generate high amount of
revenues. The firm can use the latest technical tools and techniques like virtual reality or
augmented reality that will help in better development of learning process and attract
more and more number of customers.
 In Thailand, there is not even a single big company that can give competition to
Australian National University. Therefore, company is having vast area and scope for
growth and development. It can easily attract students for online learning. By doing this,
company can earn huge profits in less time.
Challenges:
 The policies and laws of government can restrict company to enter in this country. These
laws and regulations are so strict that it can inhibit company to promote their business
and online technologies in a better and effective way (Shyu and et.al, 2015).
 There is no proper information technology infrastructure in the country. So company
have to invest huge amount of funds in developing its own infrastructure. This is a major
challenge for Australian National University which can turn fatel if failed or not
implemented correctly.
 The legal procedure for starting a business is very complex and takes a lot of time. This
makes it difficult for Australian National University to start their business. Also, the legal
permissions and documents required are in large number. This creates dilemma whether
Australian National University should expand or not.
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 The political situation of Thailand is not stable. It changes frequently thus making
changes in trade policies and laws. So it is a challenge for Australian National University
to deal with those conditions on a regular basis and developing policies according to the
changing governments.
 The relation of Thailand with its neighbouring countries is poor and not supportive. This
has already affected many other companies that are doing business there. So it will be
challenge for Australian National University to remain and survive there for a long term.
Also, it will affect their business operations in a negative and adverse manner.
On the basis of various literature and articles that are been published over this, it can be
said that the better handling of business operation will be a big opportunity as well as a deceptive
step for the Australian National University. As Thailand is a developing country with high pace
of growth and supportive GDP, it will help in better growth and development of the business
operations that are to be followed by the business organisation (Singh, 2017). Apart from this,
the interest of young students, who will be the major customer or clients for the organisation in
the country. The usage of the latest online technology like digital technologies involving virtual
reality and augmented learning services will help the educational institution to get a good
customer or student base. However, the strict governmental policies and legal support along with
prolong licensing and permitting procedure will emerge as the drawback and pitfall for the
enterprise. Other than this, the lack of proper IT infrastructure will maker the getting up of the
organisation for the company a bigger and major challenge that ha to look after by Australian
National University, for its better setup and sustainable growth and development (Lee, S.H.,
2017). The company is required to form a good and effective market strategic plan that will help
in its better growth and development in Thailand.
Recommendations
A vast range of operations are been taken in consideration that will help a firm to gain a
good control over the operations that will help in better rise in capability and handling of
business operation that will be taken in consideration by the firm. The firm has a good
opportunity that will help the firm to gain a good control over the operations that will help the
firm to grow and flourish in Thai market. This will also help the organisation to handle the
business operations in a better way. But the treat factors that are prevailing in the society
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regarding the functionality of organisation will lay a very deep impact on operations of the firm
(Chanthinok, Ussahawanitchakit and Jhundra-indra, 2015). The firm is required to undertake
certain recommendations and preventive measures and action that will help the business
organization to grow and develop in the organisation in a better way. Some major
recommendations for Australian National University that will help the firm to develop in a better
way are as follows:
 The firm can see through effective marketing of its organisation and services that will be
provided by the firm in a better way. The effective usage of marketing techniques will
help the organisation to gain a good market base and meet their functional capabilities in
a better way. The marketing will help the organization to develop a better perception in
the mindset of their customers.
 The firm can promote IT companies to develop a better infrastructure and work
environment that will help the firm to facilitate the implementation of its digital
marketing and learning tools in Thailand. This approach will help the organisation to gain
a good control over the operations that will help the business organisation which will help
the cited education firm to promote and develop its products ad services in a better way.
 Also, the firm has to look after the better communication process with the local and
national government that will help the firm to sustain in market in a better way. They can
look after the measures to ask the government to make an effective and supportive policy
and legislation that will help the firm to increase its compatibility in a better way. The
changes in the legal measures and following of new policies that will reinforce the better
and effective educational measure implemented by Australian National University in
Thailand. The firm can seek the proper support and help from local people to gain a good
platform to establish its institution (Baldwin-Philippi, 2015).
 The application of a good digital infrastructure and development of educational measures
using the advance and latest technology like virtual and augmented reality will help the
firm to improve its functional structure and meeting of targeted goals in a mush effective
and better way.
CONCLUSION
Thus, this can be concluded that the better usage of digital technology will help the firm
to gain a good and better market share that will help the business organisation to attain a good
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control over the operation's that will help the firm to meet the operational capabilities in
functioning market of Thailand. Other than this, the better handling of business operations will
help the organisation to gain a good control over the operational capabilities of organisation.
This will also help the firm to handle the better organisational functions which will help in
suitable rise in its revenue generation and support the establishment of Australian National
University.
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REFERENCES
Books and journals
Baldwin-Philippi, J., 2015. Using technology, building democracy: Digital campaigning and the
construction of citizenship. Oxford University Press.
Chanthinok, K., Ussahawanitchakit, P. and Jhundra-indra, P., 2015. Social Media Marketing
Strategy and Marketing Performance: Evidence from E-Commerce Firms in
Thailand. AU-GSB e-JOURNAL, 8(1).
Jones, C. and Pimdee, P., 2016. Innovative ideas: Thailand 4.0 and the fourth industrial
revolution. Asian International Journal of Social Sciences, 17(1), pp.4-35.
Lee, S.H., 2017. Digital democracy in Asia: The impact of the Asian internet on political
participation. Journal of Information Technology & Politics, 14(1), pp.62-82.
Pongpaew, W., Speece, M. and Tiangsoongnern, L., 2016. Customer brand engagement,
perceived social presence, and brand trust and loyalty in corporate Facebook.
Rendon, M., 2017. Effective Use of Mobile Instant Messaging App business tool LINE@
Empirical Evidence from SMEs in Thailand. AJMI-ASEAN Journal of Management &
Innovation, 4(2), pp.188-204.
Shyu, M.L., Chiang, W.J., Chien, W.Y. and Wang, S.L., 2015. Key Success Factors In Digital
Marketing In Service Industry and the Development Strategies: A Case Study On Fleur
DE Chine At Sun Moon Lake. International Journal of Organizational Innovation
(Online), 8(1), p.171.
Singh, S., 2017. Digital Marketing in Online Education Services. International Journal of Online
Marketing (IJOM), 7(3), pp.20-29.
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