Australian Natural Care: Pakistan Market Opportunity Analysis Report

This report provides a comprehensive analysis of the market opportunities for Australian Natural Care in Pakistan, a company currently operating only within Australia. It assesses the potential for the company's beauty and body products, healthy home products, and food products in the Pakistani market, considering factors such as low competition and high demand. The report includes an introduction to Pakistan, highlighting its geography, climate, and demographics, with a focus on the youth population as a key target market. It also presents an economic and financial analysis indicating signs of stabilization in the Pakistani economy, alongside a political and legal analysis emphasizing the importance of understanding and adhering to local regulations. Furthermore, the report considers social, cultural, and ethical factors that could influence the company's operations. The analysis aims to provide Australian Natural Care with the necessary insights to make informed decisions about entering the Pakistani market and to develop effective strategies for success.

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Running head: INTERNATIONAL BUSINESS
Dealing with International Business
Name
Institution
Author’s Note

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INTERNATIONAL BUSINESS
Executive summary of the Main Findings of the report
This report aims towards capturing quite some issues that target various organizations
and individuals operating within the international market platform. Moreover, it contains a
variety of findings that aims towards creating awareness across large organizations known to be
situated in various places (Kolk, 2016). The research seeks towards coming up with one of the
adequate opportunity reports that will be able to postulate some of the international marketing
opportunities that tend to exist within a given market platform. On the other hand, the report
clearly states that for an organization to succeed in carrying out various operations at the
international market platform, it should come up with quite some adequate and reliable strategies
that will enable it to have a perfect understanding of the current market situation.
Additionally, another significant finding that is attached to the report is the need to
familiarize with quite some policies (Richter, Sinkovics, Ringle & Schlaegel, 2016). Most
organizations operating at the international level should have a well-documented idea concerning
some of the systems of their target countries where their target market lies. The report then
concludes that for all these positive outcomes to be attained in real time, there is the need to
develop ethical boundaries that will lead to the emergence of appropriate considerations during
the operation process.
Introduction to the Report
Appropriate identification of the international market opportunity is one of the best
strategies that are likely to help a given organization to aim towards the required direction. Many
organizations that have been able to take this path have ended up attaining their goals in real time

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by using minimal effort. As far as international trading issues are concerned, the United States
dominance in the world economy is something that has been experienced over the past. The US
has been able to carry out quite some operations at the international market platform. These
global market trade platforms tend to have quite some opportunities and advantages with China,
Brazil and even India appearing at the forefront (Gay, 2016). These countries have been able to
experience one of the most organic rapid economic growths that have significantly been
catalyzed by adequate operations within their respective international market platforms. On the
other hand, most of the direct investments being experienced in quite some foreign countries
have been undergoing quite some changes where the entire world output that originates from the
developed countries has been on the decline over the past years. Moreover, most of the stocks
that are known to be generated with all these developed countries have also shown a tremendous
drop.
This report is therefore concerned with implementing an advanced for of opportunity
report that will adequately identify quite some current international market opportunities in the
Pakistani market for an organization known as Australian Natural care. To sufficiently carry out
this kind of operation without the organization encountering quite some barriers, there is the
need to have an appropriate understanding of most of the theories of international trade. With
these theories in hand, an individual or even an organization can be able to understand the exact
things that should be done, together with the ones that should be avoided to attain success. As far
as the global market place is concerned, an international kind of organization is any given firm
that takes part in specific types of international trade or even investments. In as much as many
organizations tend to be interested in making a part in most of the cross-border trading activities
together with investments, all the managers should be able to recognize that managing any form

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of international business is a task that differs in quite some ways (Beamish & Lupton, 2016).
Due to this, they must always be ready to conform to all the rules and regulations for them to
meet most of their targeted goals in real time.
On the other hand, any organization that is interested in carrying out various operations at
the international market should have a clear understanding that most countries differ in terms of
their cultures, political systems and even the levels of developments that are taking place within
their boundaries (Holm, Eriksson & Johanson, 2016). As a result, if this, being able to strike a
balance between quite some adoption conditions and maintaining various forms of global
consistency has emerged as an essential decision among various organizations (van Hoorn &
Maseland, 2016). The firms need to make appropriate decisions on which countries they should
enter together with what mode of entry they should best implement during the entry stage. This
will help them to evaluate some of the countries that they should avoid to keep track of their
progress adequately and reliably. Implementing an international trade operation is a clear
indication that a given organization has got higher chances of dealing with international
operations and this will always require conversion of various funds and at the same time being
susceptible to most of the existing exchange rate changes (Nobel & Birkinshaw, 2016).
Organizations and individuals should, therefore, have an appropriate evaluation of various
factors before considering a given market platform at the international level (Mook, 2017). This
evaluation will help to figure out some of the areas where loopholes might exist thereby
preventing the business from attaining its objectives within the stipulated time. Foreign
investment is something that is not new to most of the operating organizations. Due to this, the
organizations have seen the essence of seeking new markets at the international level and at the
same time, getting ready to gain access to quite some resources. Through the international

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operations, most of the organizations have also been able to seek an improved efficiency as a
result of moving to various countries with the capability of offering cost-related advantages thus
ensuring that quite some objectives are attained appropriately without encountering any barrier
related condition.
Company identification
The company is known as Australian Natural care. It is one of the most reputable
Australian companies that carry out quite some operations within the boundaries of Australia
(Piekkari & Tietze, 2011). Moreover, it is known to be dealing with a variety of products within
its market platform to reach a specifically targeted group of individuals. These products are
known to include; beauty and body products, healthy home products and even food products and
even food products that are beneficial to the body system. Currently, the organization doesn't
have any forms of existing international market activities that are related to its mode of operation
(Asiedu, 2016).
Additionally, the organization has got quite some reasons as to why it is capable of
considering market entry into the Pakistani market. The market contains quite some
opportunities that will enable the company to meet the needs of various customers at the
international platform and be able to attend to their needs without any delays. Moreover, the rate
of competition being experienced in the Pakistani market is still very low, and due to this, the
company can adequately survive in the market platform without realizing much competition
from the available businesses. Additionally, the company might also consider market entry into
the Pakistani market as a result of the high demand for their products within the Pakistani
Boundaries.

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Introduction to Pakistani
Pakistan is known to be fully extending along either side of the well-known historical
Indus River. It borders both, India, China together with Afghanistan making it be strategically
located astride quite some ancient trade routes known right between Asia and Europe. As far as
its geographic position is concerned, it is a country that can be divided into three different
regions. There are the low lands known to be existing along the Indus in the southern and Eastern
part (Agarwal & Helfat, 2016).
On the other hand, there is also the arid plateau that covers the southwestern part, and
finally, there are the mountains of the Northern region. The two provinces of Punjab and Sindh
are adequately irrigated by the Indus distributaries thus making the entire land to be very fertile
thus leading to adequate production of food for the whole of the Pakistan population (Hertog,
2016). The climatic condition of Pakistan varies according to various levels of elevation within
the territory. Starting from April up to September are among the pleasant months within the
mountainous areas. One major disadvantage of these months is that they tend to bring a certain
level of oppressive heat to the lower sides of the mountains where there are quite some plains
(Delios & Henisz, 2017). It is countries with approximately 128 million people making it be
among the fastest growing economies within the Asian boundaries. It has also been dominated
by two different largest ethnic groups known explicitly as the Punjabis, an Indo-Aryan people
who are well known to have strongly dominated the political and business class (Zott & Amit,
2016).
On the other hand, there is the Pashtuns who majorly work as farmers in various locations
within the Pakistani boundaries. The youth are known to constitute a large population in

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Pakistan. The target market for Australian natural care will, therefore, be the youths who are
capable of buying a good number of beauty and body products. Moreover, the parents living in
homesteads are also another set of the target market for the organizations since they will be
expected to buy quite some healthy food products for their families.
Economic and Financial Analysis
These parameters are quite essential since they can determine whether businesses can be
carried out within the market platform of the country. The Pakistani economy is indicating quite
some stabilization signs. Moreover, its large current account deficit has been scaling down by
almost one fifth every July to January every year (Oura, Zilber, & Lopes, 2016). According to
research, positive economic growth is a significant pillar towards the emergence of various
developments within a country. Since the financial condition of the Pakistan market is slowly
moving towards the right direction, this will act as an added advantage to Australian Natural care
since the company will be able to adequately distribute its goods and services in the country
without facing any barriers that might emerge as a result of economic issues (Beugelsdijk,
Kostova, Roth, 2017). This will, therefore, ensure that the needs of all the customers are met
within the stipulated time frame without any delay being encountered.
Political/ Legal analysis
There are quite some external environmental factors that are known to have the capability of
affecting the condition of any given business. It is therefore essential for all managers together
with the top management officials of the company to have a clear understanding of these
environmental factors. Moreover, the political factors affecting any business usually are given
priority (Zhang et al., 2016). Several aspects related to government policy most so within the

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Pakistan government are known to have the potential of affecting the condition of the whole
business. As a result of this, the top management officials of Australian natural care must,
therefore, follow the low within the boundaries of Pakistan. The manager must, therefore, be
aware of all the upcoming legislation that is likely to affect their performances within the market
platform. Pakistan political environment has the capability of Impacting on the business in quite
some ways. The right political, environmental condition of Pakistan will enable the company to
carry out adequate and reliable business activities by providing various products and services to
specific groups of customers situated within the Pakistan market.
Social, Cultural and Ethical Analysis
Quite some social, cultural and ethical issues within the Pakistani market can affect the rate at
which the company carries out its operations within the market platform. Adequate
implementation of trading activities among various individuals in Pakistan will significantly
scale up the rate at which the organization will be able to conduct quite some business events
(Hutzschenreuter, Kleindienst & Lange, 2016). Moreover, culture is always critical when it
comes to matters about business. There is the need to understand the culture of a given group of
individuals thus being able to know various issues that should be varied out together with the
ones that should be avoided as much as possible. Pakistan culture will be able to offer strong
support to most of the business operations that are likely to be conducted by the Australian
natural care company (Choi & Wong, 2017). At the same time, the top management official of
this company should be ready to understand some of the cultural values that are being practiced
within the boundaries of Pakistan. This will give them a perfect understanding of the types of
goods and services that might be required within the market platform in case there is the need to
carry out quite number future expansions.

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Technology Issues
Technology issues are also known to be playing some roles in determining how a given business
performs within a specific market (Perri & Peruffo, 2016). Quite some technical issues will
significantly affect the rate at which the company will be carrying out its operations as it looks
forward to extending its services to the Pakistan market. One of the major technology issues is
security. Regardless of how a company or a business carries its operations across the world,
security threats will always continue to be one of the significant challenges being faced by these
organizations (Brandenburger & Stuart, 2016). Usually, when security issues start emerging as
technology problems, they can quickly spoil the reputation for your organization, brand and even
services thus scaling down most of the objectives that have been set by an organization.
Technology is not always perfect since quite some problems will still emerge because the
technology itself it continuously being molded under various conditions and at some point it is
even being upgraded (McKenzie, 2016). The company is therefore likely to face some
technology issues at the international market platform if they don't put much attention on how
best they can secure their databases. Additionally, when the speed of technology that they are
using to reach out to the customers is very slow, the entire company is not likely to attain its
future goals in real time. This is one of the most common technical problems being experienced
in most of the organizations across the world.
SWOT ANALYSIS
This mode of analysis will be able to provide quite some information that is attached to the
Australian natural care company. The following are some of the elements contained within the
SWOT analysis;

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Strengths
Australian natural care is a reputable organization that has gone a variety of forces that
will give it an added advantage when it comes to implementing a good number of business
operations. The first strength that is attached to this company is the availability of well-trained
management personnel who are aware of how various issues should be handled within the
organization (Semrau, Ambos & Kraus, 2016). The top management officials have got the
capability of offering appropriate and reliable guidance that will lead the entire organization
towards the right path and even ensure that most of the goals are obtained through proper and
safe means. Moreover, the company has a set of well-documented rules and regulations that
govern the way all the employees operate in their respective areas of duty. This appears to be
another category of their strengths since the rules govern them on how to implement the use of
ethical considerations adequately.
Weaknesses
Underpayment of the employees is one of the significant flaws associated with the
organization. The employees are at some times subjected to a heavy workload, yet they are being
paid minimal salaries that are not able to settle their bills by the end of the month. Additionally,
there is a lack of employee motivation thus leading to them having low morale in their duty
areas. This low morale can further affect the rate at which the entire organization operates in the
international market (Albort-Morant & Ribeiro-Soriano, 2016). Organization weaknesses at
some point appear to be very dangerous most so when they have moved to an advanced stage.
The top management for Australian natural care should therefore profoundly look into this

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matter since it is likely to affect all their future operations and even ruin their reputation at some
point.
Opportunities
The company is likely to encounter several occasions in the Pakistan market. One of the
significant opportunities is the availability of a ready market. With all its products and services,
there is the availability of a ready market in the Australian market platform. This ready market,
therefore, provides the company with one of the best opportunities to carry out any future
expansion to meet the needs of all the customers irrespective of where they are coming from.
Threats
The possible threats in the market tend to prevent this company from operating
efficiently. One of the significant risks is competition. There is a high probability of adequate
match rising in the coming future thus hindering the company from performing better. The
availability of counterfeit goods is also another threat that is likely to be faced by the company
since some people tend to like cheap products without knowing that the products are likely not
able to serve their needs within their period of expectation.
Conclusion
It is therefore clear beyond any reasonable doubt that appropriate strategies should be
developed before entering any market. Developing these strategies will enable a given
organization to have a clear understanding of some of the things that need to be done to attain

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success in the business platform. Moreover, ethical considerations should also be implemented
within the operations of a given business most so at the international platform. This ensures that
boundaries are appropriately created to bring a better understanding of how the organization
operates. Finally, appropriate strategies aim towards building a strong reputation for a given
organization. This further increase the popularity of the organization across large regions that are
known to be dominated by various types of customers. Organizational leaders should, therefore,
know how and when these strategies need to be implemented to avoid confusion between the
company and the targeted groups of customers.