Communication and Operations Plan for the Australian Open Tournament

This report details the development of a comprehensive communication and operations plan for the Australian Open tennis tournament. It encompasses pre-event, during-event, and post-event communication strategies for both internal stakeholders and the wider community, addressing aspects such as promotion, attendee guidance, and post-event evaluation. The operational plan covers setup, event execution, and pack-down phases, including action plans, resource allocation, contact lists, and detailed schedules (setup and bump-out) with references. The plan emphasizes the importance of organized management, venue selection, worksite preparation, and the promotion of the tournament to ensure a successful event. The report also includes a resources list, contact lists, and event schedules for setup and pack-down, ensuring that the event is managed effectively.

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Running head: MANAGMENT
Sports Management
Name
Institution
Author’s Note

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MANAGEMENT
Communication and operational plan for the Australian Open tennis Tournament
Communication plan within the organization
A wide range of events pertaining the open tournament are going to be implemented under
various conditions to make sure that a wide range of goals and objectives are attained within the
stipulated time frame (Bacak & Dalkıran, 2015). Moreover, the entire organization will play an
essential role in making sure that the entire event emerges as a success thus meeting the needs of
various personalities across the board. The entire event will be hosted at a specific time that will
ensure that various attendees are capable of experiencing what is taking place (Leukfeldt & Yar,
2016).
Pre event communication
All the stakeholders are required to make sure that each and every operation is capable of
running smoothly without any barriers being encountered by all the individuals who will be
taking part in the sporting events (Keshtmand & Hatami, 2016). At the same time, the event
teams also need to make sure that are the events that are going to be carried out are appropriately
arranged by making sure that all the parameters are provided within the stipulated time frame
without any delays being encountered. Each and every contractor will be required to have
cleared all the works before the events begin thus making it much easier to host the whole event
without any barriers coming on board.
Communication during the event
Each and every personality will be required to adhere to all the rules and regulations in order to
ensure that the event emerges as a success. Moreover the support for all the event management

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teams together with that of the stakeholders will be of much importance during the event since
with them, appropriate and reliable guidelines and recommendations can always be developed
thus making sure that all the goals and objectives are adequately attained without any delays
being encountered (Kayaa, Demirelb, Eskilera & Soyera, 2016).
Post event evaluation
Upon a successful completion of the entire event, various personalities should therefore
be highlighted on some of the benefits that are attached to creating such like events thus
attracting their attention in order to make them to fully participate in all the coming events that
are likely to be hosted in the coming future (Wildayana, Busri & Armanto, 2016). The
responsible top management officials together with a wide range of the regulatory authorities
should be able to provide their perspectives and views regarding what they were able to
experience throughout the entire event thus providing one of the easiest conditions to come up
with a wide range of recommendations that re likely to scale up the implementation of any future
event of the same kind that is likely to be hosted (Xu, 2015). After the entire event comes to an
end, each and every participant should be provided with the accurate results regarding their
performance thus making them to be aware of their level of their capabilities. On the other hand,
the participants should also be provided with various awards that will always keep them
motivated even in the coming future (Baumbach et al., 2016).
Communication plan with the wider community
Pre event communication
A wide variety of various personalities originating from vast backgrounds will be
expected to attend the open tennis tournament that will be hosted in Australia. Each and every

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personality who will be attending the event will be expected to have the capability of adhering to
all the rules and regulations that have been put into place and even be able to implement a wide
range of ethical strategies that are able to guide them through some of the appropriate and
reliable actions that they need to undertake in order to attain a specific objective. A huge
population of more than 200,000 attendees is expected to attend the entire event and at some
point some of them are even expected to originate from different parts of the world.
Communication during the entire event
During the event, the host community who will be originating within Australia is required
to provide an appropriate guidance to various visitors most so the ones to might need help and
some point. At the same time, they are also expected to implement the spirit of brotherhood
among themselves thus eradicating the emergence of various negative actions like discrimination
that are likely to lead to negative results by the end of the entire event (Huang, Huang & Liu,
2016).
Post event evaluation
The local community members are expected to act as role models event after the hosting
of the whole event. They must still maintain their positive relations with each and every
personality that they come across thus creating one of the best reputation for the whole event by
providing it with another opportunity for it to be hosted even in the coming future in relation to
the positive results that it has been able to display after the hosting of the first event.
Management and operational plan during the set up and pack down

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Getting organized- A relevant committee will be related to make sure that a wide variety of
issues and parameters are appropriately arranged with an intention of making sure that the entire
event is well organized without any complications coming on board.
Choosing a venue-Appropriate and reliable venue site will be chosen to ensure that all the
participants will get an adequate space to watch each and every participation that will be hosted
in the open tournament event.
Clearing all the unnecessary things within the worksite- This plan will enable the eradication
of various unwanted things that might bring a lot of complications within the worksite thus
ensuring that the entire event is hosted in a successful manner right from the beginning up to the
very end (Homayouni, Karimian, Golkar & Jalalati, 2016).
Management and operational plan during the event
Promotion of the tournament- There will be an adequate promotion of the event during the
time when it will be hosted. This aims towards making sure that the whole community together
with various regions is aware of what is taking place in relation to the entire tournament
(Savchenko & Sergeiev, 2016).
Reach out to participants- There will be the need of reaching out to a wide range of
participants who will be taking part in the entire open tournament. It will thus ensure that all the
teams participating in the tournament are finalized thus providing them with all the details of the
rules and regulations that are required for the entire event (Bjelica, Gardašević, Vasiljević &
Popović, 2015).

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-Provision of appropriate guidance to the attendees- Appropriate and reliable guidance will
be given to the attendees thus providing them with an easy time regarding what they should be
doing during the event in order to make it a success.
Development of action plans
A wide range of action plans will be developed with an intention of attaining a specific objective
in relation to what is going to take place in the Australian open tournament thus making sure that
it is capable of meeting the needs of various personalities most so the ones who will be interested
in attending the event (Karatas, 2016). The management and communication process will be
done starting from the top management personalities with the major ones including the
stakeholders. Secondly, the communication will be done to various regulation authorities
followed by various contractors who are known to be attached to the entire event.
Resources list
Various resources are going to be implemented in the entire open tournament thus
making sure that the entire operation is implemented according to the required rules and
regulations. Moreover, the resources will be utilized appropriately without any assumptions
being made at any given point. One of the major resources will be the footwear that will be
appropriately utilized by the tennis athletes during the tournament. Secondly, there will be the
uniforms that will also act as an essential part of the resources that will be required for the event.
On the other hand, ratchets will also be another form of major resources that will be of much
importance when hosting the event.

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Contacts lists
There are a vast range of contacts that will be of much importance during the open
tournament. The following are some of the lists of personalities who can be contacted during the
whole open tournament event;
- Regulatory authority
- Sports development team
- Different relevant stakeholders
Set up schedule
Event title Location Starting time Ending time
Participation of the
participants
Australia 10.00 am 5.00 pm
Welcoming of the
attendees
stadium 10.00am 10.30 pm
Awards
stadium 4:30 p.m. 6:00pm
Event run sheet
Quite a number of events will be held during the entire session thus ensuring that
formality is maintained throughout. The following are some of the events that will be hosted.
-Welcoming of the attendees
-Providing an appropriate overview of what the entire event is all about
-Reading out the names of all the participants

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Bump-out schedule
As far as the bump out schedule is concerned, quite a number of events were known to have
taken place. The entire bump out schedule will majorly include the following;
- Thanks giving after the occurrence of the event
- Collection of the relevant resources that might be used for future events
- Analysis of how the entire event took place right from the beginning up to the e very end
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