Marketing Research Report: SKY HIGH Estate Case Study

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Marketing research
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Introduction
In this essay it explained the depth information of SKY HIGH estate and its developers. It is the
Australian best services, affordable dream homes to the customers. It focus on provide customer
satisfaction to its busienss and hifger the expericendd agents to exceed the clients. It serve the
chicagoland areas real estate since 2006.
It also explained that this company developer face problems and find out the appropriate
solutions for their issues. These developers want to analysis and understand the current structures
of Australian households as well as families. In this individual report it explains the problems
which is faced by the developers and also explains planning of the research design. It shows the
samples of the planning, data collections which are collected through the secondary medium. It
describes the depth information of analysis the data and provides two specific recommendations
for real estate developers for recover the situations and reshapes the circumstances. The purposes
of making this report are to find out the problems which are faced by the real estate developers
and want to sort out the situations and provide better chances for company.
www.abs.gov.au/ausstats.abs@.nsf/mf/4442.0
Main body
Problem which is faced by the real estate developer
It is noticed that there are various types of problems which is faced by the real estate developers
such as; risk of defaults, delay in operating the sanctions, lack of clarity, limitations placed by
residential authorities, absence of titles and clear land captions, speculation towards real estate
prices. It is evaluated that these problems affect the company business and also affect the
productivity of the firm (Piazolo and Förster, 2019).
Problem is: Housing is built with particular buyers in minds, it is investigated that many
developers formulate the medium for long term development pipelines which includes foreign
capital as well as consumer preferences towards foreign investors. The major and higher issues
faced by the developers are housing affordability problems.
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However, company face many issues and it affects the business. The major issue which is faced
by the real estate developers face the challenges like feel pressuring of weak households and
lower income growth, tighter lends restrictions towards local borrowers and slow housing market
practices. It is investigate that Australian foreign real estate investment potential is decreases. It
also affect the other companies business.
Research process:
2. Research problem:
Planning the research design:
When planning the research design it describes various types of factors which support to make
the research success. It is a master plan which specify the process, methods for collect the
information and analysis it according to the requirements. There are various types of techniques
which support for collecting that data and make the relevant and meaningful research. These
design techniques are survey methods, experiments, secondary data method and observations.
All the methods are used according to the requirements and needs of the research. However, in
this research it uses the secondary data techniques for designing the research. This technique is
useful and provides various types of benefits to the research (Alam, 2019). For research it is
collected by internal as well as external data sources such as;
External data sources: Government sources, published data, other relevant sources.
Internal data sources: Company past records, employees records their information’s and sales
data.
There are various types of reasons for choosing secondary data collection technique and used in
research such as;
 resources advantages,
 accessibility of the data,
 provide directions to search relevant information,
 provide accuracy as well as stability of the data
And at the end it provides directions to assessment the data and implement into the research.
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Planning the sample:
It is essential for research to set and make plan for samples; it defines that collect the sample
within the given sources called sampling. It is a term which is used in research studies and it
provides the outlines and structure through the research. Sampling for plan includes three
categories such as; sampling unit, sample sizes, sampling process. However research used the
secondary data collection method so the sample sizes and planning of the samples are specific.
The samples are collected via random sampling and stratified samples.
Samples which is collected for research is medium and collected by various types of resources as
well as past records.
Housing is built with particular buyers in minds, it is investigated that many developers
formulate the medium for long term development pipelines which includes foreign capital as well
as consumer preferences towards foreign investors. The major and higher issues faced by the
developers are housing affordability problems (Gurău, et. al., 2018).
Collecting the data
To collect the data and information the researcher have used secondary research method. The
purpose of collecting data and information through secondary research method is possible with
the help of searching and analysing the aspects of the business. The researcher has analysed
different books, articles, newspapers, literature reviews and other documents related to marketing
research of development of builders in Australia. The researcher has analysed different aspects of
the business which are more in general and non-numerical data. The use of different techniques
to find articles related to real estate problems are coming to Australia. A set of conceptual
theories and applications may include information related to the research topic. Research finding
through secondary data method may include different sources and very higher quality & real data
of research topic (Tan, et. al., 2018).
The collection of data and information may include the aspects of real estate such as investment,
developments, market size, government initiatives, etc. Based on these aspects of the market
research, the researcher has found that how recent trends affecting the business performance of
SKY HIGH estate. Several related articles and reports are identified in changing the aspects of
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real estate business and SKY HIGH estate is also going through with the same problem.
Generally, the researcher determines all factors which are helpful in the business to get rightful
information; however, the researcher has encountered the problems and issues related to the
business. The researcher has found the problems in Australia related to the real estate industry
such as urbanization, deflation in economic, growth & development of residential demand in
Australia, etc. The researcher has chosen this topic because real estate is the most recognizable
sector or industry in the corporate or governmental world. The selection of this research topic is
based on its priority. Real estate industry is ranked 3rd out of 14 large sectors (Ren, 2015).
Analysing the data
The researcher may include different methods to analyse collected data and information. The
location of data and information gathered by the researcher is very important to be authentic and
relevant. The researcher has analysed collected data and information. The main purpose
analysing the data because of authentication of sources and platforms are very important. The
purpose of collecting the original data and information through data collection protocols and
good shape of data helps to evaluate the information. If the researcher is implementing the data
and information still the researcher needs to establish credentials of sources and platforms. This
practice helps the researcher to find centred and real solutions to encountered problems. Real
estate sector in Australia is expected to reach the market size of $1 trillion dollars by 2030. Out
of which the contribution of SKY HIGH estate is $120 million in the year of 2017. The
researcher has also collected the data of the current situation in which SKY HIGH is contributing
20% in the GDP of Australia. The main aspects have been encountered by the researcher in order
to get the information related to the aspects. Based on these factors, the researcher can easily say
the managers and leader of SKY HIGH are gradually participating in the exploration of business
through effective marketing strategies. A set of knowledge and application have been clarified in
the order to get genuine results in terms of new housing policies, contracts for hospitality sectors
and other building contracts. The researcher has also analysed investment decisions of SKY
HIGH estate in developing their exploration and improvising their performances. Their managers
and leaders have also found some factors which are outside the control of the business. However,
SKY HIGH estate has collaborated with government programs (Jones and Livingstone, 2015).
3. Formulating conclusion:
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It is concluded that this report explain the real estate developers problems which affect the
organization business and also affect the country properties, households as well as families. It
explains the depth information Australian households, organization strategy, planning of the
research designing, samples of the research. It used secondary data collection method for
research. The major sections of this research are collection of data which is helpful for research
and collected by various types of sources.
Recommendations are: It is essential for the real estate developers to apply for the advanced off
plan certificate for sell the new properties for the purposes of develop 100 and more dwellings
towards foreign persons and provide supports to development of the marked locally. It is also
reaccommodate to the developers to analysis the market research and monitor the legislations,
government policies, rules and regulations.
It is suggested by the committee that present foreign investment structure applying foreign
purchases towards residential real estate. It is also suggested to the developers to utilizes the
existing legislated and encourage foreign investment for maximizes the Australia supply towards
new housing.
It is recommendation to the developers to follow these key factors such as agent value, cut prices
commissions, and free data. Using of sustainability into asset valuations can be applied by the
developers (Gonçalves, 2018). Cost management systems and effective strategies should also be
adopted by the developers for influend the people.
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References
Alam, M., 2019. Marketing Strategy of Borak Real Estate.
Gonçalves, M.D.S., 2018. Hybrid vs Traditional models on customer experience: an application
to the Portuguese Real Estate Market (Doctoral dissertation).
Gurău, C., Chiambaretto, P. and Le Roy, F., 2018. . THE EMERGENCE OF COOPETITIVE
MARKETING. In Routledge Companion to Coopetition Strategies (pp. 380-389). Routledge.
Jones, C. and Livingstone, N., 2015. Emerging implications of online retailing for real estate:
Twenty-first century clicks and bricks. Journal of Corporate Real Estate, 17(3), pp.226-239.
Piazolo, D. and Förster, G., 2019. Integrity as performance-increasing factor within the real
estate industry. Property Management, 37(1), pp.38-51.
Ren, S., 2015, November. Innovation and reform of enterprises in the era of Internet--Based on
the research of real estate industry. In 2015 International Conference on Management Science
and Innovative Education. Atlantis Press.
Tan, C., Entrekin, L. and Butler, D., 2018. Exploring Boundedly Rational Real Estate
Investors. REAL ESTATE FINANCE.
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