FTV201 Producing I: The Impact of Digital Tech on Australian Screen

This essay examines the impact of digital technology on Australian screen production, particularly how it has disrupted traditional methods of content creation, distribution, and consumption. The rise of online content, digital games, and subscription video services has forced screen producers to adapt to new circumstances to thrive in the market. The essay highlights the role of screen producers in various aspects of production, from creative content selection to marketing and editing. It notes Australia's international engagement in filmmaking and distribution, supported by innovative digital technologies and government support. The study also addresses challenges posed by global competition and the increasing use of multinational platforms like Netflix. The essay concludes that while digital technology has disrupted the industry, it also offers opportunities for time-saving, preservation, and enhanced collaboration, ultimately shaping the future of Australian screen production. Desklib provides access to similar solved assignments and past papers for students.

FTV201 PRODUCING I

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Final essay – Australian screen production.................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

Presentation of thesis statement – Australian screen production- COVERED IN PPT
INTRODUCTION
Australian Screen Production can be stated as creative content that has been show
through screen platform to different individuals. Furthermore, it is broad industry because it
includes wide range of business such as mobile app, game developer and film producer and in
practices all of them are different to each other (Lusted and Joffe, 2018). This essay has
examined one of the key aspects of Australian Screen Production i.e, the way in which digital
technology has disrupted it and what all method has been used by the company to overcome the
situation.
Final essay – Australian screen production
Traditionally stories have been told through television and film that are formed bulk of
screen but with development and growth in technology it has totally changed. In recent scenario,
the online content, digital games and subscription video are on high demand thus it has force
screen production to change as per circumstances to grow and survive in market. At the same
time, it can be stated that the screen producer plays an important role from choosing the creative
content, marketing, hiring the cast and directing and editing the story (Dooley and Sexton-Finck,
2017). For examples: there are some independent screen procedure that performed multiple roles
from television broadcasting to content- in- house.
Australia has been engaged in film making and distribution internationally because of use
of innovative and digital technology. In present scenario, there are around 2500 creative
business that are working as animation, feature film, television drama and live events.
Furthermore, the Australia since 1942 has win academy award and recognized as expertise in
both behind and front camera. It also offers destination of choice for screen production such as
competitive cost, ease of operation, talent, government support and international co-operation
agreements (Batty and Kerrigan, 2018). As per survey of 2015-16, it has been estimated that
there are around 2,819 active video and film production business in Australia. Moreover, in
2017, $1.2 billion production revenue and 20000 employments has been generated from
independent screen industry in Australia. So, all these detail are pertaining to employment
opportunities, revenue has been generated by the Australian Screen Production. But

development in technology has lead in transforming content production, consumption and
distribution. Along with it, rise in global competition has also acts as challenge or key issue for
Australian Screen Production as there are many businesses that are making use of new
technology in order to delivered screen services to customers (Kerrigan, 2018). The technology
disruption is one of the longstanding concern for the Australian government as with development
in technology, the model and method used in Australian Screen Production has totally changed.
There has been rise in use of multinational platform services provider such as Facebooks
and Netflix and the people are easily adapted to the new form of viewing method in order to have
fun and entertainment. For examples: as per the statics of 2017-2018, overall users of Netflix in
Australia has been grew by 30 % that is around 9.8 million. The digital technology has brought a
lot of changes in the Australian Screen Production, likewise in shooting the digital camera,
green screen and 3D shooting has been used. Digital camera has contributed in saving the
footage or record the fact in small memory card while green screen is making beautiful view in
footage with actor (Henkel, Michell and Green, 2017). Another major modification that has been
made in the Australian Screen Production is 3D shooting that has helped in providing audience
an opportunity to personally present in the scene. While in context of post-production, there are
various changes that has been made because of digital technology advancement likewise, the
non-liner editing for the scene, after effects that helps in adding special effects in the footage.
Along with it, the changes have also helped in digital sound editing thus it has helped in making
use of any sound from internet that can be used in the video to avoid noise present during the
shooting. Script wring, editing casting and other associated process related to Australian Screen
Production can be easily completed through making use of more innovative technology. Thus, it
has enforced Australian Screen Producer to make use of new technology to perform their
respective task and responsibilities (Keltie, 2017).
There are several factors that has influence Australian Screen Production to adapt the
digital or new technology such as time saving, preservation and cooperation. The screen
producer needs to spend a lot of time in order to shoot and edit the video which is not possible to
do in particular one day. So, the new or advance technology have provided opportunity to the
Australian Screen Production to save the recording and tape or edit as per the requirements and
convenience for better outcome. Secondly, it can be stated that new technology also contributed
in preserving and storing screen produce in appropriate manner for longer time frame in safe and

secure manner (Hammett-Jamart, Mitric and Redvall, 2019). Therefore, it has helped Australian
Screen Producer in maintaining and storing the video or screen which can also be used in future
circumstances. In another word, there is no such place required to kept in future as all those are
easy kept or present in the computer or any technology. Third, factor that lead technology to
impact on Australian Screen Production is cooperation as through online collaboration, people
are able to effective coordinated to each other to work together as team for achievement of end
goals (Wilcox, 2021).
CONCLUSION
From the above report it can be concluded that Australian Screen Production plays an
important role in shaping the culture of Australian. It has contributed a lot in generation of
income, employment opportunities for wide range of people thereby enhancing the economy
growth. At the same time, the digital or advance technology has acts as disruption to Australian
Screen Production as now new method are being used to engage audience through screen. So, at
last it can be summarized that the study helps in gathering information related to the way
technology has impacted on Australian Screen Production.

REFERENCES
Books and Journals
Batty, C. and Kerrigan, S., 2018. Screen Production Research. Creative Practice as a Mode of
Enquiry, Cham.
Dooley, K. and Sexton-Finck, L., 2017. A focus on collaboration: Fostering Australian screen
production students' teamwork skills. Journal of Teaching and Learning for Graduate
Employability, 8(1). pp.74-105.
Hammett-Jamart, J., Mitric, P. and Redvall, E. N. eds., 2019. European film and television co-
production: Policy and practice. Springer.
Henkel, C., Michell, A. and Green, L., 2017. The disrupted screen production sector reveals
patterns of consistency.
Keltie, E., 2017. Producing Culture: Australian Media and Creative Policy. In The Culture
Industry and Participatory Audiences (pp. 79-117). Palgrave Macmillan, Cham.
Kerrigan, S., 2018. A ‘Logical’Explanation of Screen Production as Method-Led Research.
In Screen Production Research (pp. 11-27). Palgrave Macmillan, Cham.
Lusted, C. and Joffe, B., 2018. Parent–child interactions around television and other on-screen
content: Considering communication and social skills. Australasian Journal of Early
Childhood, 43(2). pp.43-52.
Wilcox, F., 2021. Composing Women of Australian Television. Women's Music for the Screen:
Diverse Narratives in Sound.

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