Sociology Report: Effectiveness of Australian Anti-Smoking Initiatives

This report analyzes the Australian government's 'Don't Make Smokes Your Story' campaign, a public health initiative aimed at reducing smoking rates. The campaign utilized various strategies, including an informative website, testimonials from successful quitters, and extensive media campaigns across television, radio, and social media. The government also partnered with healthcare providers to offer support and resources. The report details the campaign's objectives, tactics, and outcomes, including the percentage of respondents who reported quitting smoking for a month and the proportion who achieved complete cessation. The report references various sources and highlights the campaign's positive interventions in promoting a smoke-free lifestyle, offering a comprehensive overview of its impact and effectiveness in changing public attitudes and behaviors towards smoking.

Running Head: SOCIOLOGY 0
Don’t make SMOKES YOUR STORY
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SOCIOLOGY 1
Australian government had started the campaign “Don’t Make smokes your story” with the
objective to save the Australian from harmful effects of smoking. Smoking weakens the
immunity system of an individual, doing it. It makes the body suspectable to diseases. The goal
of the campaign was to make Australians healthy again by helping them quit smoking. The target
of the campaign was smoke addictive population of Australia. The government had taken various
positive interventions in bringing the Smoke-free vision of Australians into reality. It had created
the website of the campaign where all relevant information regarding the campaign was
uploaded. It had cited various facts related to smoking to encourage the population to quit it. The
facts were smoking causes diabetes, quitting smoking is the only way to plan a healthy family,
and to increase the family income it is important to quit this addictive habit. These facts served
as a remainder for the population to bring them on the road to change (Australian Associated
Press, 2016).
The Australian government had used various tactics to achieve the results. On its websites, it had
posted various videos of the people who got successful in quitting this deadly habit. One such
video posted included, a family head who shares his positive effects of breaking through from
the habit. He says that his relations with the people have improved and his children have become
more receptive towards him. He is now more financially able to meet out the family
expenditures. The motive behind sharing such stories was to encourage them to quit the habit by
making them focus on the positive experiences after quitting. The other tactics included
advertisement campaigns on tv, radio and internet. Social media was also used as the tool to
make Australians health again. The campaign also partnered with various government hospitals
and renowned doctors to make people aware about various steps involved in achieving the result
(Australian Goverment, 2019)s. Government also organized various camps at offices,
community centers and parks. The goals of the camps were to educate the population the step-
wise ways of coming out from the addictive disorder. It also provided them with various
resources to help them in achieving the results.
The outcomes of these positive Australian government intervention were great. Various generic
interviews were conducted to analyze the effects of the programs. The targeted population of the
campaign was interviewed to record their experiences. Around 65% of the respondents reported
being capable of quitting the smoking for a month. Out of 65% of the population, 10 % were

SOCIOLOGY 2
recorded getting completely cured from the addiction (Australian Goverment, 2019). Moreover,
after the implementation of the program, there was a surge on the documentaries of people with
positive experiences on its websites. Overall, the program was a success due to the positive
government interventions to eradicate the problem from its roots.

SOCIOLOGY 3
REFERENCES
Australian Associated Press, 2016. Indigenous health: ad campaign aims to reduce smoking
rate. [Online]
Available at: https://www.theguardian.com/australia-news/2016/may/01/indigenous-health-ad-
campaign-aims-to-reduce-smoking-rate
[Accessed 24 September 2019].
Australian Goverment, 2019. Don't make smokes your Story. [Online]
Available at: https://campaigns.health.gov.au/smokes
[Accessed 24 September 2019].