Media Portfolio: MGT2SME, Australian Sports Commission Event

This media portfolio, prepared by a student, focuses on promoting the 'Movement to Move' event organized by the Australian Sports Commission in collaboration with other organizations. The portfolio includes a detailed media plan outlining specific, measurable, achievable, realistic, and time-bound (SMART) goals, media opportunities across various platforms like television, radio, print, and social media, along with timelines and justifications. It also features a fact sheet providing an overview of the event, key athletes, partners, and event statistics. A media guide is included, offering background information on the involved organizations and the event's objectives. Finally, a media release is presented, announcing the event and its activities. The portfolio emphasizes the importance of media coverage and provides justifications for the chosen media strategies, supported by academic references. It highlights the significance of promoting healthy lifestyles among children and young people through sports and physical activity.