MKT 501 Assessment 1: Australian Super Food Company Report

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MKT 501 Assessment 1
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Table of Contents
Introduction......................................................................................................................................3
Business and Product Overview......................................................................................................4
References........................................................................................................................................5
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Introduction
This report is prepared in order to develop an in-depth understanding of the company, The
Australian Super Food. A study will be carried out in this report regarding the overview of the
company and the products offered by such organization. This report will include a discussion on
the global and domestic industry where such an organization exists and operating already.
Customers are the most important part of any business and it is necessary for any business to
develop the consumer profiles for the industry sector. The report will consist of the overview of
the company as well as product, development of the industry sector profiles as well as the
development of the consumer profiles.
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Business and Product Overview
The Australian Super Food
Over the 50,000 years, the Indigenous Australians have developed to a great extent their
expertise in the nourishment of the people through strapping up their lands. The Australian Super
Food company has the aim to share the Indigenous Australian traditional expertise as well as the
knowledge to the world about the cherished and amazing fruits of their land.
The Australian Super Food Company has created the unique and a great range of the food
products which are richly infused with the native bush food of Australia. It is a diversified,
powerful as well as exciting super food group (The Australian Super Food Co, 2019). The vision
of the organization is to increase the awareness, affordability as well as the accessibility of the
Australian Super Foods. The company is also aimed to make enhancement in the remand as well
as encouragement for their cultivation. The company is hoping to increase the respect towards
the indigenous culture of Australia and promoting the growth of their communities along with
the movement of the local food.
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References
The Australian Super Food Co, (2019). A story, [Online] austsuperfoods, Available at
https://austsuperfoods.com.au/story/ [Accessed on 16/03/2019]
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