Analysis of Australian Supermarket and Grocery Industry: ECO600 Report

This economics report provides a comprehensive analysis of the Australian supermarket and grocery industry, with a primary focus on Woolworths and Coles. The report begins with an overview of the industry's size, key players, and market share, highlighting the dominance of Woolworths and Coles. It then delves into the competitive landscape, examining pricing strategies, non-pricing strategies, and the impact of emerging competitors like ALDI. The analysis covers market developments, including the expansion of ALDI and the integration of technology. The report also discusses growth strategies employed by Woolworths and Coles, such as private label products and in-store promotions. The conclusion summarizes key findings, emphasizing the duopoly market structure and the challenges faced by new entrants. The report uses data to show the market share of the major players in the supermarket industry.