Marketing Report: Victoria Hotel, Australian Destination

This report provides a comprehensive analysis of the marketing strategies employed by Victoria Hotel, focusing on its interactions with key sectors such as tour guides, accommodation, and transportation. It delves into the hotel's environmental requirements, emphasizing its commitment to sustainable practices and energy conservation. Ethical considerations are also examined, highlighting the hotel's adherence to honesty, integrity, and corporate social responsibility. The report further explores the regulatory framework governing the hotel's operations, including the standards of the World Tourism Organization and consumer protection laws. The impact of technology on the hotel's business is discussed, with examples such as innovative guest amenities and online booking systems. The report also addresses the impact of external events like the AirAsia Flight QZ8501 incident on the tourism industry, emphasizing the importance of effective information dissemination. The report concludes by referencing relevant academic sources to support its findings, providing a well-rounded perspective on the marketing challenges and opportunities within the hotel and tourism sectors.

Running head: MARKETING
Australian and International destination
Name of the student:
Name of the university:
Author note:

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Task 1: Project
1. The different sectors to which Victoria Hotel interacts are tour guides, accommodation,
transportation and the theme parks. Interrelationships in this context relate to the liaison
with the tour operators and travel agencies. This is through the means of a package, which the
users select. Upon availing the packages, they get to avail the services of quality
accommodation and transportation facilities for sightseeing like that of the theme parks
(Camilleri, 2018). Satisfaction of the customers enhance the sales revenue and profit margin
of the hotel industry.
2. The environmental requirements of Victoria hotel are well equipped with the green
services. This is based on the increased demands of the customers regarding healthy lifestyle.
Mention can be made of the purified air and energy conservation methods, which makes
effective contribution to the preservation of the ecological biodiversity. Along with this,
Martínez-Martínez et al., (2019) is of the view that mention can be made of the windows,
which are made of transparent solar panels, which helps in achieving sustainable
consumption of energy. Apart from this, waste products go through recycle program, which is
effective in terms of averting the issues of pollution.
3. Ethical considerations in case of the Victoria Hotel revolves around sustainable
consumption of the resources on a long term planning. Information management systems are
used for disseminating authentic, valid and reliable information to the clients and customers.
The Hotel needs to be praised for prohibiting any kind of bookings, which is against the legal
authority. According to Yoon, Jang and Lee, (2016) the operations are executed, keeping in
mind the value of honesty and integrity, which enhances the corporate social responsibility,
assistance or gaining trust, loyalty and dependence from the clients and customers.

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4. The operations of Victoria Hotel are regulated through the standards and protocols of the
World Tourism Organization. As a matter of specification, Travel and tourism laws are
followed for enhancing the efficiency within the operations. Mention can also be made of the
Consumer Protection Act (2005) which helps the hotel staffs to cater to the wellbeing of the
clients and customers. Department of Tourism Regulation for Categorization of the Hotels is
also considered in order to implement the latest versions of the legislations in the process of
providing quality accommodation to the clients and customers (Gonzalez, Gasco & Llopis,
2019).
5. Technology has revolutionised the business of Victoria Hotel. Typical examples of this
lies the showers, which are infused with vitamin C, which is an innovative means for catering
to the health issues of the guests. Online booking through social media is monitored by the
tourism agencies, which reflects the offshore marketing towards expanding the scope and
arena of the supply chain network. Privacy cookies and policies are also installed for securing
the information shared by the consumers like bank details, password among others (Yoon,
Jang & Lee, 2016).
6. AirAsia Flight QZ8501 crashed into Java Sea shortly after the take-off. It is very tragic that
the incident left no survivors. The contact was lost, which led to this incident. For the travel
and tourism industry, the incident adversely affected the business, especially the global
carriers. As a matter of specification, there was a decline in the number of tourists opting for
the international flight services. Therefore, Camilleri, (2018) states that the employees as well
as the customers need to be updated on the current issues through effective information
channels. Consciousness in this approach is effective for gaining large scale satisfaction from
the customers.

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References
Camilleri, M. A. (2018). The tourism industry: An overview. In Travel marketing, tourism
economics and the airline product (pp. 3-27). Springer, Cham.
Gonzalez, R., Gasco, J., & Llopis, J. (2019). ICTs in hotel management: a research
review. International Journal of Contemporary Hospitality Management. 8(9),pp100-
120
Martínez-Martínez, A., Cegarra-Navarro, J. G., Garcia-Perez, A., & Wensley, A. (2019).
Knowledge agents as drivers of environmental sustainability and business
performance in the hospitality sector. Tourism Management, 70, 381-389.
Yoon, D., Jang, J., & Lee, J. J. (2016). Environmental management strategy and
organizational citizenship behaviors in the hotel industry. International Journal of
Contemporary Hospitality Management. 9(2), pp100-150.