Culture and Tourism: Highlighting Indigenous Australian Traditions

This essay examines how cultural elements, particularly indigenous Australian traditions, can be integrated into the tourism sector to attract both domestic and international visitors. It emphasizes the importance of showcasing the unique cultural heritage of Aboriginal and Torres Strait Islander people through festivals and marketing strategies. The essay suggests highlighting aspects such as traditional art forms, ceremonial costumes, and the stories of Aboriginal role models like David Unaipon to create a lasting impression on tourists and promote cultural preservation. The use of natural and primitive elements in marketing is also discussed as a way to draw attention to the distinctive cultural traditions of Australia. Desklib provides access to similar essays and study resources for students.

Running head: CULTURE AND TOURISM
Culture and Tourism
Name of the student
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The cultural components can be used in the hotel for organising a festival that can
help in showcasing the distinct cultural tradition of Australia. It can play an important part in
drawing the attention of the domestic along with the international visitors. Australia is the
name of a multicultural country and immigration has played an important role in making
Australia a dynamic country. An important cultural component of Australia are the
indigenous Australians and the festival can showcase their distinct traditions that can help the
tourists in knowing about the cultural traditions of the land (Ruhanen, Whitford and
McLennan 2015). Art was made use of as form of the communication in the aboriginal
culture. The festival can exhibit the drawing on the different forms like the bark, sand and the
caves that can help the tourists in knowing about the cultural components of the place. The
festival can also reveal the ceremonial costumes of the indigenous Australians that can help
tourists in getting knowledge about the distinct cultural tradition of Australia.
The aspect of the culture that can be used for attracting a large number of tourists
relates to the ancient traditions of the place. The culture of the Aboriginal and the Torres
Strait Islander people can be used that can help in attracting a large number of the customers.
The showcasing of the ancient tradition can help in conveying the message to the tourists that
the Australians wants to preserve the old elements of the culture that can attract the tourists
(Abascal, Fluker and Jiang 2016). The process of costume making of the indigenous
Australians can be shown to the tourists that can help people in knowing about the various
kinds of the weaving methods.
A marketing strategy can be developed which can be useful for knowing about the
cultural components of the Australian population. The tourists can be made known about the
Aboriginal role models that can help in providing inspiration to the people. It can play an
important role in creating a lasting impression in the mind of the tourists that can help them
in making memories in the place (Gibson and Connell 2016). The story of David Unaipon

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can be told during the festival in the hotel that can bring out to the public the importance of
the cultural heritage of the place. The 50-dollar note that features David Unaipon can be
brought out before the public that can bring out the distinctive tradition of the indigenous
Australians. It depicts the customs of the clan groups and it helps in representing traditional
technologies that helped Unaipon in drawing inspiration for the inventions (Maggon and
Chaudhry 2015). The banknote depicts the two kinds of the shields that was used for the
purpose of making the defence against the spears. It was made out of bark of that of red gum
tree that reveals the respect that the Australians have for the primitive world. The natural
elements and the primitive elements of the indigenous Australians can be used as marketing
strategy for attracting tourists.

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References
Abascal, T.E., Fluker, M. and Jiang, M., 2016. Domestic demand for Indigenous tourism in
Australia: understanding intention to participate. Journal of Sustainable Tourism, 24(8-9),
pp.1350-1368.
Gibson, C. and Connell, J., 2016. Music festivals and regional development in Australia.
Routledge.
Maggon, M. and Chaudhry, H., 2015. Revisiting relationship marketing and customer
relationship management in leading tourism and hospitality journals: Research trends from
2001 to 2013. Journal of Relationship Marketing, 14(1), pp.53-77.
Ruhanen, L., Whitford, M. and McLennan, C.L., 2015. Indigenous tourism in Australia: Time
for a reality check. Tourism Management, 48, pp.73-83.