Impact of Economic Factors: Tourism & Hospitality in Australia

This report examines the impact of the weakening Australian dollar on domestic tourism. It highlights how the decline in the local currency has led to an increase in domestic travel within Australia, as residents opt for local destinations over international trips. The analysis incorporates statistical data from sources like the Tourist and Transport Forum and Tourism Research Australia, which indicates a rise in domestic overnight tourism and related spending. The report also includes insights from industry experts and representatives from travel and tourism operators, providing a comprehensive view of the current trends and future prospects of the Australian tourism sector. The study concludes that the shift towards domestic tourism is influenced by both economic factors and a growing interest among Australians to explore their own country.

International tourism and hospitality
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Contents
Introduction......................................................................................................................................2
Summary..........................................................................................................................................2
Critique............................................................................................................................................2
Conclusion.......................................................................................................................................4
References........................................................................................................................................4
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Introduction
The economic status of a country plays a decisive role in determining the influx of travellers in a
country. This economic status either increases or decreases the influx of visitors to various
tourist locations of country. In current article written by Lisa Mayoh and published in Escape, an
Australian travel based newspaper it is revealed that tourism destinations in Australia are
currently experiencing more domestic tourists due to weakening of local Australian Dollar. Also,
the article revealed various statistics which are related to tourism in Australia including intention
and interests of domestic visitors of the country regarding domestic tourism.
Summary
The sole intention of the article is to popularize domestic destinations of Australia by informing
local residents that weakened Australian Dollar can inspire them to visit popular Australian
destinations. The author of the article tried to capture attention of the readers by providing
statistics regarding fall of Australian dollar against the US dollar and regarding spending of
domestic visitors so as to inspire readers. The article also tried to inspire and motivate readers by
informing them about actions which are undertaken by Tour operators of Australia so as to
popularize various tourist attractions of the country. Also the article reflected that such measures
have helped to ease decision making process amid domestic visitors regarding their tour
programs, thus leading to rise in domestic visits in country.
Critique
The article “Australian destinations see more domestic visitors as local dollar weakens” by Lisa
Mayoh can be said to be effective in nature as it begins with revealing the statistics from a
Tourist and Transport Forum survey which stated that “5% of travellers had switched from
international to domestic destination as a result of fall of the Australia currency because it
recently hit a 10 year low of 67.15 cents against the US dollar, which is 10 cents down from
previous year”. It also reflected that “another 15% of respondents who were surveyed revealed
that they expect to travel more domestically in future because of uncertainty”, which helped to
engage the audience of article, who are mainly domestic visitors. In order to lend more
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credibility and acceptance, the article presented figures and statistics of Tourism Research
Australia which revealed that domestic overnight tourism had increased 7% in Australia and the
spending of tourist even increased by 10% to $70.3billion. This states that it is not just the
Australian citizens who are making the most of weakening of the Australian Dollar but also
number of international visitors is expected to increase in 2019, after a 6% increase of
international visitors in previous year (Mayoh 2019). The above mentioned figures and forecasts
can instil confidence among the audience of article as it is not based on assumptions but is based
on facts.
The current article also helps in grabbing attention of the audiences by including thoughts and
opinions of various eminent personality who are related to travel and tourism industry such as
Melissa Spinner, senior consultant for Helloworld Travel in Caroline Springs and Watergardens
in Victoria. From various opinions it is found that Australian travellers are becoming more savvy
each day regarding the manner they spend their money and with value of dollar difference is
found in their choices. Therefore Australians have started realizing that they have a beautiful
back yard in their country and there are remote places in Australia which have not been
experienced and explored by them and hence they are eager to visit these hidden gems of their
country. Also from different insights it is found that earlier people were eager to get on a plane
and visit international destinations but currently domestic visitors are opting to take a car and
visit various domestic attractions which is revealing various interests of people associated with
domestic destinations in Australia. These opinions can help the audience to relate themselves
regarding various view points and opinions reflected in article (Mayoh 2019).
In order to fully capture the minds of audiences, the author has also included viewpoints of
representatives of various eminent travel and tourism operators of Australia such as Hans Belle,
Managing Director of AAT Kings and Inspiring Journeys. These opinions have detailed various
interests and activities which are popular in Australian destinations such as hiking in Kings
Canyon, river cruise through Catherine George etc. Also, the article has provided information
regarding popularity of various tourist package and tourism destinations which can help to
influence decision making process of audiences for future tour plans (Mayoh 2019).
The article has also published viewpoint of Mathew Cameron-Smith, Managing Director of
Trafalgar. These opinions have revealed that various tourist destinations of Australia have lot to
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offer to the tourists regarding unique experiences and hence there can be seen increase in
domestic demand (Mayoh 2019). The article even comes to justifying ending by including
opinion of John O’ Sullivan, Managing Director of Tourism Australia. These viewpoints
revealed that the tourism board of Australia is focusing on reaching the goals of growing
overnight visitor expenditure to more than $115 billion by 2020. This growth and tourism boards
measures will increase interests to motivate both domestic and international visitors to visit
Australia and experience its unique offerings.
Conclusion
Thus the article helped in highlighting the fact that Australian destinations are experiencing
increased domestic visitors as the Australian local dollar has weakened against the US dollar.
Also, the article has been carefully constructed to maintain the motivation of the domestic
tourists and included various informative statistics regarding the fall of the Australian dollar,
figures regarding the spending of the domestic visitors with regards to tourism in domestic
Australian destinations to give readers valid information. Further, the article is made more
appealing by mentioning the view point of various eminent personalities who are associated with
the travel and tourism industry of Australia. Hence, it can be concluded that the article is
effective in nature as it helped to highlight the domestic attractions of Australia which would be
of interest for tourists. Also various information given in article can help visitors in making their
decision regarding traveling to Australian destinations and hence insights presented in article are
helpful.
References
Mayoh, L 2019, Australian destinations see more domestic visitors as local dollar weakens.
Escape. 1st March, Viewed 17/03/2019, <https://www.escape.com.au/australia/australian-
destinations-see-more-domestic-visitors-as-local-dollar-weakens/news-story/
1ffbb6f0aa975ebeecaef9308ae24e6a>
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