Analysis of the Australian Tourism Industry: Opportunities and Growth

This essay provides an overview of the Australian tourism industry, highlighting its significant contribution to the country's GDP. It explores the industry's key components, including domestic and international tourism, and emphasizes the diverse attractions that draw visitors. The essay focuses on opportunities within the tourism sector, particularly the role of travel agencies in providing services such as online booking, transportation, and accommodation. It discusses the importance of targeting specific tourist groups, such as honeymooners and baby boomers, and the need for promotional strategies to increase bookings and economic growth. The essay underscores the need for continuous improvement, infrastructure development, and streamlined services to ensure the industry's sustained growth and competitiveness. The analysis concludes by emphasizing the promising prospects of the tourism sector and the importance of strategic planning for the advancement of the Australian economy.

Running Head: TOURISM INDUSTRY IN AUSTRALIA
Tourism Industry in Australia
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Author Note

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One of the chief modules of the Australian economy is the Australian Tourism. The
financial year of 2014-15 showed 3 percent involvement of Australian tourism in the countries’
GDP. An amount of A$47.5 billion has been contributed towards the economy of Australia.
Domestic tourism plays a most important part and contributes 73 percent of the total contribution
of the tourism industry towards the GDP. Australia has always been a tourist attraction because
of the diversified landscape of the country. The country includes a coastal region, desert,
Tasmanian rain forest, mountains and the most important attraction, the Great Barrier Reef. With
less population density, the country has always been able to maintain a neat, clean, and
beautified environment. The tourist department of the country has been taking several initiatives
to draw more and more tourists. Thus, it is one of the emerging industries of the country. A large
part of the tourism industries contribution towards the GDP was due to the influence of the
foreign tourists. This demand has increased to a huge level in the previous 20 years. Of the
various types of holiday plans, the plans worth mentioning are sunbathing in the golden beach,
surfing and beach enjoyments. The rates of visit to the tourist sites should be increased gradually
with the increase in the number of tourists. The main aim of this essay is to understand the major
areas of opportunities for tourism and to study the plans that can be applied to make the country
the leading tourist spot of the world. The major natures of business enhancing the tourism
industry includes travel agency, tourist group operators. Here, discussion will be provided on
travel agencies and its functions.
Travel agency is generally a private service provider or retailer or a public service
organization. The main work of this organization is to provide service and facilities related to
tourism to the domestic or international tourists. They provide the tourists with these services on
behalf of the airlines, car rentals, cruise lines and railways mostly. Facilities such as travel

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insurance and packaged tours should also be provided by the travel agencies. A travel agent has
several duties which include selling of transportation, providing the customers with satisfactory
lodging and access to entertainment activities to individuals or groups or families planning for a
trip. The tourism authority should be recruiting trained agents so that they can solve any kinds of
crisis faced by the clients at the earliest. The agency should always have all the information
about the tourist spots, hotels and transportation that they will be providing to their clients. This
is the best idea to open up a business and since it is an emerging industry, there is a high chance
to earn a huge margin of the profit and also enhance the GDP of the country.
The most important type of business facility the travel agency should offer to its clients is
the online booking facility. This is the most common form of portable booking facility that the
people adopt nowadays. With the help of this facility, the people can access the booking process
and check for all the information they require from the websites of the agencies. Also they can
access the website from anywhere they want at any time preferable by the client. The method can
be made easy and simple to understand for potential customers which will provide with all the
important information required to book a hotel which is budget friendly, the places of visit in the
locality, the tourist spots of the country, the car rental options, accessibility of public transports,
places for eating and refreshments. Online bookings must contain all of the mentioned criterions.
Promotion of this tourism is very important to flourish the country’s business. The major
kinds of people who are interested in these kinds of tours include newly married couples, baby
boomers and young people. The most profitable among these tourist groups are the newly
married couples. They mostly look for honeymoon locations and are always free to spend an
extensive package of money to enjoy their trip. They usually demand for a lot of activities during
the day and quite much scope for leisure. They also require a cozy and comfortable hotel room

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and wonderful fooding. The privacy of the couples has to be given greater importance. The baby
boomers are usually the local the parents who in order to spend their weekends away from their
home plan on a short trip. These trips usually include trips to places which are not that famous.
Thus, attention should be given on factors such as exciting offers and wonderful display of the
advertisements in order to draw the tourist attentions. With fresh and quality offers all the time,
the tourists will not even think about visiting other places than Australia.
The interest in the tourism opportunities provided will lead to more bookings which can
lead to increased number of opportunities and also the bookings for trips in different parts of
Australia. The areas which provide the best of scenic beauty and opportunities for outdoor
activities should be highlighted in the online portals and the advertisements posted by the agency
to increase the amount of viewership and also the tourist count. The business probabilities need
to be increased so that the tourists find interest and book the trips as much as possible (Medlik,
2012). The university students and the domestic residents should be arranged trios at a much
cheaper rate to uncommon places which are not that famous. These will generate more business
opportunities for the agencies.
The contribution of the tourism industry to the Australian Economy is huge. The
contribution in order to be maintained the impediments to the business needs to be taken care of.
The proper streamline of the airline services, the uninterrupted running of the portal as also the
services at the hotels and the restaurants need to be taken care of. The tourism industry needs to
be upgraded and improved. The approval processes and the development of the assessment are
crucial to create an environment which is suitable for the investments related to a tourism related
infrastructure. The sufficient and the flexible considerations are necessary in order to ensure the
overall growth of the process (Pham et al., 2012).

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Based on all the reports which have been found, on all the studies and statistics available
it can be said that the tourism industry is a promising sector for the growth of the business
industry in the country. The business of the travel agency is extremely good for the overall
advancement of the country in the economic sense. It needs to be understood that the strategies
and policies adopted and the possible interventions that can be arranged for the tourists
contribute to the overall growth of the industry.