Tourism Operator and Destination Management in Australia: Report

This report provides an analysis of the tourism industry in Australia, focusing on the roles of Destination Management Organizations (DMOs) and tour operators. It examines contemporary issues affecting the industry, including technological advancements, environmental awareness, and secur...Read More

Running Head: TOURISM OPERATOR AND DESTINATION MANAGEMENT
ORGANIZATIONS (DMOS) IN AUSTRALIA 1
Tourism Operators and Destination Management Organizations (DMOs) In Australia
Name:
Institution Affiliation:

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Executive summary
Predicting future events, contemporary issues, and trends that might impact the tourism sector is
not the exact science. The ideas presented in this paper illustrates that contemporary issues
on Destination Management Organisations (DMOs) and tour operators in Australia, including
ways in which operators and DMOs are adjusting their activities and offerings in response. The
contemporary issue in tourism in Australia is presented in this paper to be one of the most
significant yet misunderstood phenomena in the region in the present times. This presentation
analyzes different contemporary issues that affect different experiences of people with tourism
product in Australia. Besides, this research paperwork aims at investigating different practices
that tourism operators always undertake with the objective of evaluating the experience of
tourism while basing the assessment of tourism in Australia as the case investigation. The
presentation reports that tourism sector in Australia has often been criticized for its lack of
strategic direction, specifically in relation to planning and policy.

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Table of Contents
Introduction......................................................................................................................................4
Practices of tour operators...............................................................................................................5
Contemporary issues that influence experience with tourism product in Australia........................5
Technological advancement.........................................................................................................6
Advanced environmental awareness............................................................................................7
Increased security in Australia.....................................................................................................8
Practices operators undertake in evaluating the tourist experience the assessment
is based on tourism in Australia as a case study..............................................................................8
Ways in which operators and DMOs are adjusting their activities and offerings in response
contemporary issues influencing the experience with the tourism product.....................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
It has been witnessed in several states around the global community, the Australian tourism
industry faces or has faced considerable challenges, specifically over the past decade. The spin-
off effects of instances of terrorism, political unrest, instances of natural disaster, together with
pandemic disease in the area, coupled with shortages of skilled labor, together with the urgent
need to address changes in climate (Caldicott & Scherrer, 2013). Besides, other issues that have
affected the sector in the region include environment management together with sustainable
development that has all taken their toll on the growth as well as viability of the Australian
tourism industry. Moreover, in Australia, rates of interest rises as the slowing economy tend to
force further pressure on the already besieged tourism industry. Furthermore, travel along with
tourisms sector that includes tourism operators and Destination Management Organizations
(DMOs) in Australia have been one of segments that have take on changes at extremely large
level (Kvidal-Røvik, 2017). It is evident that these features put its immense influence on business
actions of travel with tour organizations. It is impressive that posses the great height of bearing
with social and shifts in technological. In this research paperwork, the whole lot of consideration
focuses on identification of current trend in tourism operators and Destination Management
Organizations (DMOs) in Australia (Viana, Halpern, & Gaines, 2017). Therefore, principal
objective of this examination is to analyze contemporary issues influencing the experience with
the tourism product and to investigate different practices operators undertake in process of

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evaluating the experience of tourism with the focus on tourism operators and DMOs in Australia
as the case study.
Practices of tour operators
The practices of tour operators or DMOs in Australia are diverse. However, main three practices
that are used by DMOs in Australia include management of crisis, continuing education, and
improving payment, refunds, and deposit services (Gibson, 2018). For instance, DMOs
concentrates on the practice of crisis management to ensure that they attract tourism to purchase
and use their products that they offer. They also concentrate on continuing education as a way of
ensuring that the targeted clients understand and know the best products that are on offer. The
improving of payment, refunds, and deposits services help in improving how customers they
book tourism services. The major practices focus on
Technological advancements
Advancement environmental awareness
Increasing security in the region
Contemporary issues that influence experience with tourism product in Australia
There are various contemporary issues that affect the experience with tourism product in
Australia. Some of the major issues include advancement in technology, increased environmental
awareness, together with increased cases of insecurity in the region among other issues.

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Technological advancement
This issue remains to be the major concern that has changed the dimension of sector that
deals with operator and DMOs at very great scale in Australia. It is evident that trough assistance
of specific portions the organization can certainly enhance quality services that they set in place
(Walker, 2013). The example remains to be that the tourism operators and DMOs have provided
the facility of advanced booking reservation that has to stay to be possible only for the reason of
high level of advancements in technology. Moreover, tourism operator and DMOs in Australia is
able to improve their delivery of services and they can also add certain features that facilitate to
put positive influence at the customer as they provide their tourism products. The advancements
in the use of technology have remained to be huge within the sector that deals with tourism
products as the online platform have also contributed immensely within the same (Figueroa &
Rotarou, 2016). In most cases, social media together with engines for online search have offered
talent to discover globe’s best targets and prepare for holidays could be completed by tourists as
well as connection with connected organizations could also launch. Here, chief function of
devices of technology remains to be the need for it to allow providing the virtual tour to the
targeted tourists. Besides, tour operators together with hotels are focus on making perfect
application of such advancements in technology to improve the tourism sector and its products
(Mbaiwa, 2017). For instance, virtual tour remains to be significant as it has enhanced the
potential of travel along with tourism sector. Therefore, advancement in technology as
contemporary issue is something that as the greatest stage of importance with respect to
conveying variation in DMOs and operator sector in Australia.

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Advanced environmental awareness
Increased in environmental alertness is another crucial aspect that is compelling change
within tourism operators with Destination Management Organizations (DMOs) in Australia. The
issue is impressive that possess immense level of importance within hindrance of nature from
some form of hurt to tourism products in the region. For a similar purpose, tourism operators and
DMOs tend to be promoted or developed that support safety together with defense of
surrounding (Gibson, 2018). It is evident that alertness of surrounding has been dispersed among
tourists along with tourists as well as organizations active into wide band of operators and DMOs
in Australia. Furthermore, each part in tourism operation and DMOs have their responsibility to
contribute for their safety together with protection of resources of environment. The wastage is
needed to be dumped in suitable manner so as to have less effect on persons that come for
tourism products in Australia (Volgger & Pechlaner, 2014). The stage of contamination is also
growing very drastically because of improved stage of travel along with sector of tourism in the
region. According to Klimek & Doctor (2018), supports have been set in place within tourism
segment and DMOs with objective of saving exclusive habitats and there should not be any form
of physical damage. The idea is essential as it helps on the ground of enhancing the increase on
the understanding concerning the environmental awareness of tourism products in Australia
(Destination Management Organizations | World Tourism Organization UNWTO, 2018).
Therefore, different changes have been noticed in this area to be the major contemporary issue
that affects tourism products in the area.

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Increased security in Australia
Security issue within Australia is the pact for protection or any form of danger for
community that deals with tourism products. As the height of operators of tourism and DMOs is
growing on standard basis so enhancing actions of security has turn to be one of key
contemporary issues ahead of local authority and well as for sector of tourism and travel. For
instance, every period of about ten to twelve months, the number of tourism that uses tourism
products in Australia increases very rapidly (Dai et al., 2017). The non-refundable expenditure of
individuals is soaring so they use it on tourism along with travel. However, social safety together
with intimidators put its influences at advancement together with expansion in proportion of
global travelers or home tourism. Besides, Australia has great height of frisking actions that have
ensure security levels very firm as well as severe (Liping, Shangzhi, Zhuowei, & Xinran, 2018).
The instance is that in Australia each Muslim has to pass through severe procedures of
checkpoints before they enter territory of state. Therefore, such type of actions of security is very
ordinary in different nations within Europe (García-Almeida & Hormiga, 2017). It remains to be
something that possesses great influence at the tourism operators and DMOs in Australia.
Practices operators undertake in evaluating the tourist experience the assessment
is based on tourism in Australia as a case study
One of the primary concerns of the contemporary issues that affect tourism products is
the rapid cases of inflation within the prices of currency of Australia and different nations. It is to
acknowledge that the depreciation in the prices of currency remains to be the major concern or
impact that arise in the destination management organization and tour operators within Australia.

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Moreover, another crucial element that is also connected with contemporary issues is the rise in
inflation (Dai et al., 2017). The rate of inflation in Australia keep on changing due to uncertain
market conditions together with unpredictable conditions of market. Therefore, these
contemporary issues that affect tourism products lead to changes in market situation and volatile
currency inflation that has to stay to be one of the major cancers that are developing within the
tourism operators and DMOs in Australia (Dwyer & Wickens, 2013). Therefore, such
contemporary issues such as increased security increased environmental awareness, and
advancements in technology has made it necessary for the DMOs and tourism operators to
implement innovative and appropriate approaches to attract tourists to their products (Regan-
Lefebvre, 2017). The tourism operators and DMOs have focused on use of adequate tools
together with techniques that aim at improving their marketing activities efficiency as well as
effectiveness.
Ways in which operators and DMOs are adjusting their activities and offerings in response
contemporary issues influencing the experience with the tourism product
The tourism operators and DMOs in Australia have been able to work by focusing on
how to reduce negative impacts caused by the contemporary issue in attracting customers to
tourism products. They have focused on adjusting their activities by establishing travel agency
that remains as a business that operates as the intermediary amid the travel organization together
with traveler (Figueroa & Rotarou, 2016). These travel agencies are critical in attracting
customers to tourism products of DMOs. The agency performs the role of market prepackage
travel tours and holidays to prospect travelers. The agency also can assist operations of DMOs

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and tourism operators as its purposes as an agent amid tourists and hotels, car leasing, and tour
organizations to reduce instances of inflation in prices of services being offered for tourism
products. The function of such agencies is critical as it boosts attractions of customers to tourism
products in Australia (Caldicott & Scherrer, 2013). Operators and DMOs in Australia are also
adjusting to several issues such as technological advancement by forming online travel agents
that can allow any customer to visit their sites and book any service or products in advance rather
than having to move to the store in person.
Conclusion
It is clear from the discussion on this research paper that the tourism industry and
operators along with DMOs in Australia will continue to experience rapid as well as unexpected
shifts over the coming days. Such changes might continue to affect business of tourism products
if there are no appropriate approaches set in place to regulate contemporary issues. The operators
and DMOs have to focus on deficiencies in the timeframes that associates with the policy and
process of planning such as the lag that exists between developments. The aforementioned
concerns have great influence on corporation of tourism product within Australia. Therefore, on
foundation over investigation, it is evident that tourism operators along with DMOs have
development latent and presently tendencies for advancement progress are very soaring. In world
of hospitality with tourism, it is hoped that this investigation can offer the best platform for
discussion and debate amongst colleagues as they consider national response to issues as well as
challenges affecting Australian tourism products in what is certainly the dynamic world.

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