Analysis of Website Authentication: Australian Tourism Example

This report provides an analysis of the Australian tourism website, focusing on its authentication, credibility, and reliability. The website, Australia.com, is government-sponsored and uses high-quality images and videos to promote Australian tourism. The report examines the website's authenticity, noting the expertise of its authors and its regular content updates. It acknowledges potential biases due to the website's promotional nature but emphasizes the trust placed in its information by travel experts and vloggers. The analysis concludes that the website is highly credible, providing genuine information for Australian travel. The report also includes a bibliography of sources used for the analysis, including Airbnb and Thrifty Blog.

Running head: WEBSITE AUTHENTICATION ANALYSIS
Website Authentication Analysis
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1WEBSITE AUTHENTICATION ANALYSIS
Chosen Website:
Through much searching and filtering, the website that has been chosen finally is
Australian tourism. Address: https://www.australia.com/en
Description
The website has been designed using the photos of attractions that define Australia.
Australia is diverse on flora fauna and culture. The website promotes tourism in Australia
through high quality images and videos that mainly focus on the elements that can be found
only in Australia. They also include sites that are largely untouched by popular tourism and
modernization. The website also guides the travelers into planning their trip and
documentation. The website is a government controlled and sponsored website. It is visually
appealing and has the ability to hook the readers and travelers.
Authenticity
The authors of the website are experts on travel and tourism. They have intimate
knowledge about the Australian tourism opportunities and offbeat places as well as
experiences. The tour guides and travel planners are also connected to them and thus they are
able to provide genuine information and guidance as far as traveling in Australia is
concerned. The publisher of the website and all their content is the government of Australia
and thus all the information that they publish, they take full accountability of it. The website
posts regular content and thus, all the information that are provided in the website are recent,
which adds to the authenticity of the website. The information that are provided in the
website are slightly biased. The website is a promotional website. Thus, the authors of the

2WEBSITE AUTHENTICATION ANALYSIS
website have created the content in such a way that it attracts the readers and travelers. This
means that though the posts are written based on fact or true attractions of the country, some
exaggeration or fabrication might be in place for the sake of promotion.
The expert travelers and tour planners trust the information that are provided in the
website. Many tour blogs and channels take inspiration from this website. Famous travel
vloggers too, generate new travel ideas from them. The links that are provided in the website
lead to many other posts and information that are related to Australian tourism and travel
related concepts. They also lead to other experiences like world expedition or adventure
travelling. The information provided in the article is accurate for the most part. If the basic
fact that it is after all for promotion, can be ignored, all the information that the site provides
have strong evidence to be true. All the posts are supported by pictures and videos which
proves their claim. The authors of the website support all their claims with proper pictures
and video evidences so that the travelers are aware of what they should expect. Unlimited
expectation or exaggeration has been avoided.
Credibility
The above analysis clearly concludes that the website of Australian tourism is
extremely credible and reliable. They provide genuine information and when it comes to
Australian tour and travels, there is no place better to start looking. The other websites that
are related to the same topic lack the level of credibility that this website shows.

3WEBSITE AUTHENTICATION ANALYSIS
Bibliography
Airbnb. 2019) Vacation Rentals, Homes, Experiences & Places - Airbnb. [online] Available
at: https://www.airbnb.co.in/ [Accessed 13 Sep. 2019].
Australia.com. 2019. 20 must do activities in Australia - Tourism Australia. [online]
Available at: https://www.australia.com/en/things-to-do/australian-adventure/20-must-do-
activities-in-australia.html [Accessed 13 Sep. 2019].
Thrifty Blog. 2019. Travel Blog - Thrifty Blog. [online] Available at:
https://www.thrifty.com.au/blog [Accessed 13 Sep. 2019].