University Travel Industry Proposal: Research and Recommendations

This report presents a proposal analyzing the Australian travel industry. It begins with an introduction that highlights the importance of the travel industry to the Australian economy and the research problem, aims, and objectives. The study aims to analyze factors affecting the travel industry, evaluate determinants of departures from Australia, and provide recommendations. The report examines the scope and limitations of the research, noting the under-researched nature of the topic. The methodology section outlines the use of descriptive data, primary and secondary data sources, field surveys, interviews, and data from travel agencies and official websites. The proposal highlights the need for more research into the outbound travel industry from Australia and its determinants, making recommendations for the travel industry.

Running Head: PROPOSAL ON TRAVEL INDUSTRY
Proposal on Travel Industry
University Name
Student Name
Authors Note

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PROPOSAL ON TRAVEL INDUSTRY
Introduction
The current section of the study focuses on the study of travel industry particularly
from Australia with special emphasis on the research problem, research aims and objectives,
scope and limitations of the research. In addition to this, this section also highlights the
methodology that can be followed for undertaking the research and elucidates the overall
structure of the dissertation that can be followed for the present study.
As rightly mentioned by Athanasopoulos et al. (2014) Australia is presently a net
exporter of tourism. As per the latest Tourism Satellite Account issued by the Australia
Bureau of Statistics, the net tourism surplus generated during the year 2006 and 2007 was
registered to be around $327 million. However, this trend is supposed to change since the
Tourism Australia anticipates Australia to become a net exporter within the upcoming 10
years as travel industry is growing more rapidly than inbound tourism. It has been observed
that tourism industry has been one of the major factors that have an influence on the economy
of Australia. The tourism industry depends on the tastes and preferences of the consumers.
There are various factors that have an impact on the decision making process of the
consumers. It has been observed that there has been a rise in competition in the outbound
travelling industry and thus a comparison is essential so that the researcher can gain effective
results. The outbound travelling industry is dependent on various short term determinants that
requires to be evaluated so that effective measures can be taken in order to develop the
outbound travelling strategies of the travelling companies.
Statement of the problem
In essence, travel industry from essentially Australia can be considered to be topic
that is exceptionally under researched. However, very few studies have evaluated all the
determinants of different short term departures especially from Australia. Herr and Anderson

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PROPOSAL ON TRAVEL INDUSTRY
(2014) opines that there is comparative lack of effort that is put in this particular study on
outbound international tourism from particularly Australia. This might have resulted from
comparative support provided to Australia from essentially travel industry that is necessarily
lower than that of the inbound tourism. Whilst inbound tourism is a basis of foreign exchange
and exert positive influence on GDP, generates employment and at the same time creates tax
revenue to the respective government, travel industry is a form of specific import and its
impact on the nation is fundamentally in the opposite direction (Herr and Anderson 2014).
However, travel industry does influence the entire economy of Australia and deserves greater
attention in writings.
The present study hereby intends to fulfil the gap by examining different factors that
have an impact on the outbound travelling industries of Australia by utilizing current set of
data. In addition to this, this present paper utilizes a specific panel data set (Bloomberg and
Volpe 2012)
Aims and Objectives
The research aims and objectives of the research are as follows:
- To critically analyse different factors affecting the travel industry
- To evaluate important determinants of departure from Australia that affect the
business prospects of travel industry
- To provide proper recommendations in the travel industry
Research scope as well limitations
The current research assists in understanding the reasons that can help in motivating
travellers to assume outbound trips for diverse business purposes. In addition to this, the
study also helps in assessing the significance of cost of transportation as a facet influencing

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PROPOSAL ON TRAVEL INDUSTRY
departures particularly from Australia. Furthermore, the study also helps in co-integrating
association between outbound travel and the return earned on investment in Australia
(Rudestamand Newton 2014).
The limitations of the present study is that there are different studies that have
explored various departures from particularly Australia. However, none of these studies took
into consideration the dynamic characteristics of the specific departure. Again, all the studies
also evaluated the entire impact of immigration that is regarded as a significant determinant
of outbound departures(Rudestamand Newton 2014). In addition to this, the researchers also
do not comment on stationary of the data. There remains a problem of missing data especially
on the short time period of available data set on tourism in Australia.
Methodology
The current study intends to utilize descriptive data for defining fundamental facets of
data in this particular study gained from travel agencies in travel industry. In essence, for the
current study, the learner also intends to use both the primary along with secondary data
sources. In addition to this, the learner also intends to undertake field survey along with
interviews for attaining primary data (Rudestam and Newton 2014). In addition to this, the
learner also intends to attain secondary data from different available records made obtainable
by diversetravel agencies, diverse official websites, and magazinesalong with many other
reports.

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PROPOSAL ON TRAVEL INDUSTRY
References
Athanasopoulos, G., Deng, M., Li, G. and Song, H., 2014. Modelling substitution between
domestic and travel industry in Australia: A system-of-equations approach. Tourism
Management, 45, pp.159-170.
Bloomberg, L.D. and Volpe, M., 2012. Completing your qualitative dissertation: A road map
from beginning to end. Sage Publications.
Herr, K. and Anderson, G.L., 2014. The action research dissertation: A guide for students and
faculty. Sage publications.
Rudestam, K.E. and Newton, R.R., 2014. Surviving your dissertation: A comprehensive
guide to content and process. Sage Publications.