Australian Tourism Industry: Destinations, Trends, and Issues Report

This report provides an overview of the travel and tourism sector in Australia, highlighting its significant contribution to the national GDP and employment. It identifies key destinations such as Sydney, Melbourne, and Brisbane, detailing their unique features and attractions. The report analyzes tourism data, including visitor numbers, GDP contribution, and employment figures, while also discussing current issues and trends like technological implementations, cyber security, and changing traveler demands. It explores the cultural and religious protocols relevant to the Australian inbound tourism market and outlines relevant laws and ethical guidelines, including the Australian Consumer Law. The report concludes with a list of references used in the analysis. This report is designed to help students understand the dynamics of the Australian tourism industry.

ProvidingVisitor
Information
Task 1

Overview of the travel and tourism
sector in Australia
In development Australian economy, tourism sector plays an
essential role. In the financial year 2014-2015 it contributed
3.0% (A$47.5 billion) to Australia GDP in development of the
national economy. Popular tourists destinations includes
Australian Capital Territory which is Canberra, New South
Wales, Sydney, Darwin, Uluru, Queensland, Adelaide,
Melbourne, Victoria, Tasmania, Perth and Brisbane.

Sydney, Australia

Features of Key Australian
Destinations
• Sydney: Beaches including Bondi, Tamarama Bronte and
Cooge Beach, recognisable landmarks such as Taronga Zoo
and world class restaurants.
• Melbourne: Renowned for its market, largest open air market,
Attica (One of the best restaurant in world), high altitude bars
and seaside suburb of St. Kilda.
• Brisbane: Famous for adventurous activities, providing
cultural food services through restaurants.

Industrial statistics. 2016
• Number of visitors in: 8.6 millions from all around the world
• Total contribution towards GDP: AUD183.2 billion
• Total Contribution to Employment: Supported 1495000 jobs
in the country which 12.5% of total employment
• Visitors Export Generated: AUD27.3 billion which is 8.5% of
total export
• Total Investment: Total investment of AUD21.7 billion which
was 5.1% of total investment.

Brisbane, Australia

Melbourne, Australia

Analysis of travel and tourism data.
According to the report of Tourism Research Australia, nights
spent of international visitors gradually decreased. However,
overall traveller rate is increased by 8%. The growth is
increased due to travellers of Singapore, New Zealand. Every
year this industry is producing 10,000 extra job opportunities
and rapidly increasing growth of the industry.

Current issues and trends.
Current issues
• Implementation of
technologies.
• Cyber attacks and hacking.
• Frequent changes in
travelers demand.
Trends
• Providing online books
facilities.
• Offering facility for digital
payment.
• Also healthcare facilities are
being offered.

Religious and cultural protocol of
Australian's
Inbound travel and tourism market of Australia attracts visitors of
different parts of world. They influence the people of Aboriginal
community, as people belongs to this society easily get attracted
towards different environment and culture and adopt them.

Major organisation
1) Tourism Western Australia
2) South Australian Tourism Company
3) Tourism and Events Queensland
4) Austrade
5) Sustainable Tourism CRC

Law and ethical guidelines
• Under the act of Australian consumer Law(1988) travellers
should be provided with the copy of papers related to the
travelling arrangements.
• All the original documents must be provided within 14 days of
booking.
• Privacy and confidentiality of customers details should be
maintained.