University Report: Research Analysis of Australian Wool Exportation

This report provides a comprehensive analysis of the Australian wool export business, specifically focusing on its expansion into the Chinese market. It begins with an introduction outlining the report's aims, objectives, and methodology, including references to AUSTRADE and EMDG. The report then delves into cultural considerations, business protocols, and etiquette essential for successful interactions with Chinese counterparts. It examines consumer characteristics and motivations within the evolving Chinese retail landscape, followed by a discussion on product range, packaging, and pricing strategies. The report also covers marketing strategies, expansion proposals, and a growth appraisal that includes push and pull factors. Recommendations and explanations of strategies are provided, culminating in a conclusion summarizing the key findings. The report is supported by references and an appendix.