Sustainable Solutions for Australia's Soaring Caffeine Waste

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DESIGN IT
(MGMT20140)
PROBLEM:
AUSTRALIA’S SOARING CAFFEINE HABIT CAUSES LANDFILL.

1) VISUALIZATION
• Unrecycled coffee cups or plastic
take centuries to break down.
• Animals mistakenly eats the plastics
which harm them in many ways.
• In reality, less than 2% coffee cups
are being recycled.

2) EMPATHY MAP
Says:
-Waste management in Australia says
the thing that scares them is plastic.
Thinks:
People thinks that disposable coffee
cups are the ultimate solution to this
problem
Dos:
People who regularly consumes coffee
from coffee chains should take their
own cups, so they can wash it daily and
use it daily.
Feels:
Society is also feeling angry by listening
that landfill problem will harm them in
enormous ways.
People are adopting different solution
like using disposable cups and taking
own mugs at coffee shops.
Habit of caffeine
consuming causing
landfill problem
People are
gathering aware
about the
negative impact
of plastic.
People are
adopting the
use of
disposable cups
instead of these
plastic cups.
Coffee chains or
coffee houses
should also start

3) MIND MAPPING
Landfill
problem
due to
plastic
Disposable
or
recyclable
coffee
cups
In fact, only 2%
plastic and coffee
cups are able to
successfully
completing the
recycle process
Coffee
houses
should use
the
disposable
cups
Solutions
will give
positive
results in
long run
Landfill problem is
harmful for
environment as it
produces the co2 and
methane gases
(when the plastic
burns).
Animals mistakenly
smells the coffee left
in the cups and eats
the complete cups
thinking that as a
food.
This is the global
crises, not only
Australia but all the
nations are searching
for the ultimate

4) JOURNEY MAPPING
Increasing
environmental
issues
Inquire
of
proble
m
Coffee chains
should
promotes the
use of
disposable cups
Availabl
e
remedi
es
The cost for
disposable cups
will be slightly
high then
plastic cups
Incurre
d cost
• The gas coming
out of plastic is
harmful for
plants and
humans
Effect
on
human
health
According to the
report publish
only 2% waste is
actually going
through the
recycling
process.
Efforts of
waste
management
agencies
Government
should bans the
use of plastic
cups by the multi
national coffee
chains.
Steps
should be
taken by
Australian
Governm
ent

5) CUSTOMER CO CREATION
Participant
environment:
Need the
contribution of all
the caffeine
consumers.
Solution is not for
business – The cost
of the disposable
will be high but it’s
the necessary for
the purpose of
environment.
Government
initiatives –
Australian
government should
impose ban on
plastic products.
Subsidiary to coffee
houses – Coffee
houses may
incurred huge losses
so government
should give them
subsidiaries.
Feedback – Timely
feedback is require
from the
consumers and
coffee chains.
This is the
customer co-
creation which
describes about the
journey of this
landfill problem.
Government
requires to impose
ban on plastic but
in return they may
need to offer more
subsidiaries to
coffee houses.

6) BRAINSTORMING
What is the
problem?
Austral
ia’s
Soarin
g
Caffein
e Habit
Causes
Landfill
Proble
m.
What are the
remedies?
1. Using
of
disposa
ble
cups
2.Peopl
e
should
take
their
own
cups.
What is the
effect of
problem on
environmen
t?
No space is
left in waste
areas so they
start burning
the plastic
which
produces the
methane and
combine co2
gas.

7) CONCEPT DEVELOPMENT:
Idea 1:
People should
adopt the
habit of taking
their own cups
so they can re-
use it again
and again
without
harming the
environment
Idea 2:
Coffee chains
should give all
the customers
re-useable cups.
For motivating
to use these
cups, they
should start
rewards or
cashback
programs.
Idea 3:
Coffee chains or
Government
should establish
the dust bins
outside every
coffee shops. Still
the problem will
not solve, they
should ban on use
of plastic.

8) VALUE CHAIN ANALYSIS
Resources
required
Labor
Monetary
support
Knowledge
Contributio
n by
people
Estimated time
Solely
depends
upon how
speedily
state
authorities
carry the
work
Legal permission
Coffee
houses
and other
food
chains
need to
abide all
the legal
laws
related to
welfare of
environme
nt.

9) OBSERVATION Due to increasing
consumption of
coffee cups, the
dust bins are
always full.
Roads are
becoming dirty
due to over flow
of these cups.
In case, when the
weather
conditions are not
good, these cups

RAPID PROTOTYPE
Gives idea on how the plan will execute at initial stage.
Designing rapid prototype is equals to planning in advance.
Requires supports from people as well as from the legal authorities.
Prototype strictly need to be followed

REFERENCES
• Gworek, B., Dmuchowski, W., Koda, E., Marecka, M., Baczewska, A., Brągoszewska, P., Sieczka, A. and
Osiński, P., 2016. Impact of the municipal solid waste Łubna Landfill on environmental pollution by heavy
metals. Water, 8(10), p.470.
• Verma, R., Vinoda, K.S., Papireddy, M. and Gowda, A.N.S., 2016. Toxic pollutants from plastic waste-a
review. Procedia Environmental Sciences, 35, pp.701-708.
• Liu, Y., Lu, W., Guo, H., Ming, Z., Wang, C., Xu, S., Liu, Y. and Wang, H., 2016. Aromatic compound
emissions from municipal solid waste landfill: Emission factors and their impact on air pollution.
Atmospheric Environment, 139, pp.205-213.
• Koda, E., Miszkowska, A. and Sieczka, A., 2017. Levels of organic pollution indicators in groundwater at
the old landfill and waste management site. Applied Sciences, 7(6), p.638.
• Ma, Y., 2018. Problems and resolutions in dealing with waste disposable paper cups. Science progress,
101(1), pp.1-7.