Leadership: Authentic and Transformational Leadership, Module Report

This report examines the concepts of authentic and transformational leadership, focusing on the application of these models in a business context. It begins with an introduction to leadership and its importance in improving company performance, highlighting the use of various leadership styles like authentic and transformational leadership. The report then evaluates the authentic leadership model, detailing its characteristics such as transparency, integrity, positive attitude, focused approach, and decisive mind, with an emphasis on how these qualities encourage and motivate employees. The second part of the report examines the application of both authentic and transformational leadership styles, using Steve Jobs' leadership at Apple as a case study. It explores how Steve Jobs embodied these leadership qualities, driving innovation and company success. The report concludes by emphasizing the significance of leadership in organizational success, highlighting the impact of various leadership approaches on employee motivation, productivity, and overall company performance. The references include a list of books and journals used in the research.

Leadership: Theory and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 2 ...........................................................................................................................................3
1. Evaluate concept the authentic leadership model which helps to encouraging and
motivating to others leader. ...................................................................................................3
2.Examine the authentic and transformational leadership with the help of example of Steve
Jobs leadership style...............................................................................................................5
CONCLUSION ..............................................................................................................................6
REFERNCES...................................................................................................................................7
INTRODUCTION
Leadership is tools and techniques which utilising by company in order to improving
performance of company as well as increasing profitability and productivity of company.
Organisation using various kinds of leadership style such as authentic and transactional
leadership which are helps to perform the task in effectively and efficiently (Al Zuned, 2017).

The report about apple which is one of leading technological company . It is providing various
kinds of products ans services. It dealing in ample numbers of innovative products which are
serves to various customers. The paper consist is various kinds of leadership style which applied
to the employees of an organisation in order to motivated and encouraging towards the work and
improving performance of employees. It involves various factor such as affect them and utilised
various tools which are helps to mangers applied this style in effective and efficiently.
TASK 2
1. Evaluate concept the authentic leadership model which helps to encouraging and motivating
to others leader.
These leadership characteristics which refers to broader and wider concept. It includes
leaders followed ethical behaviour towards the work and activity which includes building
positive relationship and attitude towards team members. It includes inspiring, encouraging,
employees in right ways so they performed effectively and efficiently performed work and
achieving the organisation targets (Long, 2017). It is said as qualities of leadership which refers
to authenticity leadership role. It consider as leaders being authentic in order to able to capable
for doing work effectively. It includes self-aware, have the capabilities to recognize and
knowledge about the strength and weaknesses. Steve Jobs is great leader which followed these
leadership qualities so they know about themselves very well. Apple is one of the famous
technology as well electronics company and Steve Jobs is best leader so set best example for
business model. There are ample numbers of characteristics of this model which are mentioned
below.
Transparency-: These is the first quality of this leadership style which refers to self
aware about the strength and weaknesses and encouraging to their employees towards the work
performance. It includes they are effective communication with their team members in order to
building and motivation towards work and business activity performed effectively. It is helps to
success and growth of business and achieving organisation goal and objectives (Mauri, 2017).
Integrity-: These is the second quality of this model which refers to easily handle the
private and confidential situations with integrity. It includes has to power to mange things in
very well mannered.

This leadership styles helps to achieving organisation goal and objectives of company in order to
used various tools and techniques which helps to applied in effectively so leadership followed
the such style such as authentic and transformational, transactional and many others. Apple is
one of the famous organisation of US so developing new innovative products and Steve Jobs is
famous personality which refers to managing workforce at workplace so they effectively using
various tools and techniques in order to improving work performance and increasing
effectiveness of organisation (Siew, 2017). In relevance of organisation, it considered as their
leader have abilities and capabilities which helps to effectively manage activities within the
organisation.
Positive attitude-: It is process which utilised by this leadership styles in order to leaders
used authentic leadership so it is essential to have positive attitude towards the employees and
work so easily motivated and encouraging peers in order to performed effectively and efficiently
(Derecskei, 2016). It involves as their positive attitude helps to enhancing team spirit within
team members and maintaining strong bonding so easily enhancing productivity and profitability
of organisation.
Focused approach-: Leaders using this approach so effectively applied the leadership
style such transnational and authentic which utilised by Steve Jobs because they focused towards
their employees in order to enhancing performance and developing team spirit among the
existing employees. It includes this approach focusing towards the organisation goal and
objective so leaders evaluate and analysed the performance of team members and accordingly
take effective steps which are helps to make improvement.
Decisive mind-: Leaders using this techniques which helps to easily applied the
leadership styles in order to motivating and encouraging employees towards the work. It
considers as leaders make decision so they take efficiently in order to making proper plan and
effectively adapting decision making process (Tran, 2017). Leader have no extra time to stop
conducting activities and they move very fast and taking effective decisions. Steve Jobs is great
leader which are used this approach in order to effectively applied various other leadership style
easily so accordingly providing innovative products and services (Gross, 2016).
Hence, it includes various features of leadership which helps to enhancing profitability
and gaining competitive advantages. This approach used by leaders n order to encouraging and
motivating employees effectively and efficiently. It involves Steve Jobs using this approach

because they effectively applied this approach in order to sustain and growth of company as wel
encouraging and motivating employees.
2.Examine the authentic and transformational leadership with the help of example of Steve Jobs
leadership style.
Both leadership style important because these helps to effectively organised work and
developing team spirit among employees. It includes motivating and encouraging of team
members in order to performed business operations effectively achieved organisational goal and
objective company. Today's environment changing very fast so leaders essential to follow such
leadership style such as includes various qualities (Siew, 2017). Steve Jobs is great personality
and become successful leader so they also adapting with this leadership model. It includes
charismatics, inspirational, iconic, visionary, genius, brilliant, magical and charismatic as well as
authentic. All this the qualities of this model which helps to set the best example of Apple
company. It is one of the successful leader which make many changes in company and their
changing perspective, ideas, technology accordingly environment change.
Authentic leadership style-: It is the leadership style which are used by Steve Jobs in
order to performed in effectively and efficiently and accordingly performed the activities in very
well mannered. Authentic leadership is management style which including various factors such
as self-awareness, genuine, transparent and many others. All this aspects which are discussed
below.
Self- Awareness-: This is leadership style including strong sense in order to know about
the strength and weaknesses as well as value so which helps to effectively attained the targets of
organisation (Mauri, 2017). Leaders using this strategy in order to managing the team members
and know about their strength and weaknesses and accordingly assigned the work.
Relational transparency-: It is the second aspect which refers to passive aggression and
work accomplished with full of dedication and authenticity so it is genuine, straightforward and
honest towards their works and performance. In addition to this, it includes they are proper flow
of communication between the team members so they performed effectively and efficiently.
Transparency and honesty both the important aspect in order to leaders utilizing to encouraging
and motivation of employees.
Balanced processing-: This is techniques which adapting by leaders which helps to
taking effective and efficient decision regarding products and services. Organisation

management taking major decision which highly impact on profitability and productivity of
company (Long, 2017). It includes leaders providing healthy and safe working environment in
order fulfil the targets within specific period of time.
Moral perspective-: An authentic leaders utilising this style because they know about the
needs and demand of customers as well as organisation accordingly utilising effective tool and
techniques which refers to achieving long-term success and growth of company. It consider as
values, ethics, rules and integrity so adapting by leaders in order to attained the success and
growth of company.
Transactional leadership-: This is one of the style which are used by Steve Jobs in
order to performing the activities effectively so team members easily achieving their short term
task. It including leaders has right to punishing team members in order to performing task in not
appropriate manner (Celdrana, 2020). It involves set the standard and objective which and
accordingly leaders formulating new strategies which result as achieving success and growth in
near future. It includes business model facing various situation and condition so they effectively
implementing in organisation structure in order to smooth running of business operations. Team
members putting so much efforts to improving performance as well leaders conducting various
activity which are helps to enhancing job satisfaction and employees engagement.
CONCLUSION
From the above report it has been concluded that, leadership is essential for each and
every organisation so it helps to conducting smooth operation of business activity. It involves
leadership models with characteristics which helps to achieving organisation goal and objective
of company. Steve Jobs is great personality which are used various leadership styles and
approaches in order to improving work performance of employees and developing team spirit
among the existing employees. It involves focused various leadership style which helps to
motivating and encouraging workforces so it impact on productivity and profitability of
company. It consider various tools and techniques which result as providing healthy, safe and
secured working environment so easily achieving organisation goal and objective of company.
It consider various features of leadership which utilizing by organisation in order to effectively
and efficiently performed business activity.

REFERNCES
Books and Journals
Al Zuned, A.M., 2017. Effective business leadership styles: A case study of Harriet
Green. Middle East Journal of Business, 55(5380), pp.1-10.
Alharbi, A.Y., 2017. Leadership styles of nurse managers and their effects on nurse and
organisational performance, issues and problems. International Journal of Information
Research and Review, 4(9), pp.4516-4525.

Anderson, M., 2017. Transformational leadership in education: A review of existing
literature. International Social Science Review, 93(1), p.4.
Celdrana, M.C.B., 2020. Leadership Styles and Job Satisfaction in the Colleges of Nursing
among the Universities in Zamboanga City. Leadership, 11(7).
Derecskei, A., 2016. How do leadership styles influence the creativity of employees?. Society
and Economy in Central and Eastern Europe, 38(1), pp.103-118.
Gross, R., 2016. Towards an understanding of the relationship between leadership styles and
strategic thinking: A small and medium enterprise perspective. Journal of Business
Studies Quarterly, 8(2), pp.22-39.
Kareem, J., 2016. The influence of leadership in building a learning organization. IUP Journal of
Organizational Behavior, 15(1).
Long, S., 2017. Exploring which leadership styles are effective with millennial employees.
Mauri, T., 2017. Why leadership styles matter. Strategic Direction.
Siew, L.K., 2017. Analysis of the relationship between leadership styles and turnover intention
within small medium enterprise in Malaysia. Journal of Arts and Social Sciences, 1(1),
pp.1-11.
Tran, X., 2017. Effects of leadership styles on hotel financial performance. Tourism and
hospitality management, 23(2), pp.163-183.