Leadership: Authentic and Transformational Leadership Styles Report

This report delves into the concepts of authentic and transformational leadership, exploring their application and impact within organizations. It begins by defining leadership and its significance, highlighting the roles of managers and leaders, and emphasizing the importance of leadership styles for...Read More

Leadership: Theory
and Practice

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
The application and concept of the authentic leadership model for encouraging others............3
Explain the role of transformational and authentic leadership from the case of Steve Jobs.......5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8
Books and Journals:....................................................................................................................8

INTRODUCTION
Leadership is the process in which the leader perform the duties and responsibilities
performed by the leader of the organisation (Burns and et. al., 2017). It is the most important
activity that perform by the leaders for people and by people. It is important for the success and
growth of the organisation, that performed by the leader. It can be well understand with the help
of Steve Jobs case study in which, it shows the transformational leadership. This case study
undertakes the case study from which authentic and transformational leadership can be better
understand that how it effects the workforce productivity. Steve is that kind of person who
transform the business environment through their skills and talents. In this report, the role and
responsibilities of leaders can understand that how they react at the complex situations.
MAIN BODY
TASK 2
The application and concept of the authentic leadership model for encouraging others
It is very well known that the two key person in the organisation that are the reason of
companies' success and growth i.e. managers and leaders. Sometimes both duties performed by
the one person such as Steve had done already. Steve is the founder, owner and leader of the
Apple who create the big company for the people and by the people. Leaders use their soft skills
whereas managers use their hard skills in the organisation to run their business. Managers have
specific roles and responsibilities but whereas leaders are the person who use various types of
quality to handle the workforce dynamic situation (Dartey-Baah, Anlesinya and Lamptey, 2019).
Leadership is very important element for the organisation, because their success and
failure depends on the role of leadership styles. The two styles of leadership that are very
necessary for success and growth of business are authentic and transformational leadership.
Transformational leadership is the most prominent style that is used in the organisation through
making the teams of person. In this leadership, leaders work with team so that they identify the
changes needed in the organisation to cope up with the applications of transformational
leadership environment. It also encourage and motivate the employees so that they create
something new on their skills so that it helps to shape the business success. The practical
applicability of transformational leadership is important for understanding the benefits of this
style. Some applications of transformational leadership style is given in the following points:

 It is applicable on large organisation in which groups are made for the achievement of
organisational goals and objectives. In large organisations, problem occur when the
company wants to complete their task. It can be easily done only when the organisation
divides the members into smaller group so that divides the functions and duties
accordingly (Davis, 2017). It can ease the organisational problems, through completing
task by one group.
 The organisation who suffers from the influence of external factors then they should
adopt transformational leadership through which organisations' workforce can accept
the challenges and changes of upcoming dynamic environment. There is most emerging
drastic situation that every organisation, country faces i.e. COVID-19. It is the worst
situation ever heard or faced by the countries. Due to this situation, many organisation
get into very high loss. But organisations can only deal with situation when they uses
transformational leadership style.
 It also applicable on those organisations who have a long term goals in their aims.
Transformational leadership style helps to leader that they motivate or encourage leader
through which workforce increase their productivity and patience to deal with upcoming
situations and give great contributions for shaping the success and growth of business.
Steve Jobs have transformational leadership style that gives a huge success to the
organisation (Donia and et. al., 2016). With his success and growth the other leaders get
motivated and inspired that they should adopt his this style so that they can also achieve their
targets easily.
There is one more leadership that helps to give success and sustainable growth to the
business i.e. authentic leadership. Authentic leadership style is one of the style that becomes
most effective style used by the leaders. It actually shows the real facet of leaders, that help to
know that they are genuine or doing some acting in the organisation. In the authentic leadership,
it shows the transparency, self awareness and genuineness of leaders in the organisation.
Sometimes organisations' leader wear the fake face of leaders that not consider by the employees
or workforce of organisation. Because the fake face get easily caught by the peoples and they
didn't like the fake people (Holtzhausen and de Klerk, 2018). So leaders should be genuine,
transparent from their nature through authentic leadership style. It attracts their followers and

employees to get inspiration and motivation so that they show their true nature to the employees.
Authentic leadership applicability is necessary in following matters:
 It is applicable on those organisation in which their customers are not having trust on the
organisation. Because for the success of company it is necessaries for the organisation
that they build customer loyalty. So it is very important to show their genuineness to the
customers, employees, etc. Because no one any individuals, other organisation has trust
on fake personalities and because of that they can be face many problems or issues such
as they didn't get financial resources, borrowings from market (Irving, 2016).
 When the organisation has a aim of running their business long term so they should be
adopt authentic leadership so that they create trust and customer loyalty. It is very helpful
for the organisation in a way that they run their business for long term purpose.
 Authentic leadership is also applicable on investment business such as asset management
companies because customers need transparency from the organisation.
It is analysed that authenticity is important and it is very well found from the personality
of Steve Jobs. Because he had not done any false promises to the employees, customers, etc. He
give any statement only when they have surety. This type of leadership get attracted and
motivate other followers that they should adopt authentic leadership.
From the above discussion it is found that organisations' leaders should adopt these two
leadership styles that are authentic and transformational. It helps to achieve their targets easily
even in the worst situation.
Explain the role of transformational and authentic leadership from the case of Steve Jobs
Transformational and authentic leadership plays an important role in the success and
growth of organisation. They have their own role that influence the business operations in
positive way (Jaquette, 2017). Both leadership have separate role but both are important for the
leaders who want to become global leader as similar to Steve Jobs. Their roles can be better
understand through individual clarification from each leadership style and with the help of case
study of Steve Jobs. Because he is known for his leadership style, attitude towards business,
analyst, brilliant, genius and many more.
Steve Jobs is characterized as the the person who gives the new birth to transformational
leadership. With his passion and working style, it really creates the new developments in the
organisation. Transformational leadership gives his company at that position where even their

stakeholders can not imagine. Due to his leadership quality, there was many members that
becomes the evidence of rejoining his company i.e. Apple. Now Apple is the well known
company in global market that sets the benchmarks and standards in the market. Those people
who leave the organisation due to their thoughts that it can not rise in the future, they are again
join the organisation. It was done only with the help of transformational leadership styles,
because it emphasis on creation of new things through adapting changes in the environment.
Steve job story is not for ideal leadership style but more than for success of his organisation.
Transformational leadership has many roles that performed by the leaders of the organisation.
Some of them are mentioned below:
 It plays a very important role for the leader that they become idealized in the market. It is
well experienced from Steve Jobs because he become the global leader who is known for
his leadership style.
 It also serves inspiration and motivations to other leaders that they perform the leadership
by using transformational leadership. The follower and leaders easily get attracted from
the case of Steve Jobs.
 Steve Jobs is not that kind of a person who is not recognise the individual contributions in
the organisation (Malin and Hackmann, 2017). This quality gives the role of individual
consideration that means leaders should be consider every person who give their
participation in the success and sustainable growth of the business.
 The most important and effective role from the transformational leadership get that
leaders should have communication ability so that they resolve the problems that
employees are suffer from.
Authentic leadership plays a significant role, it can be well explained from the case study
of Steve Jobs. There was a example in which leadership style shows the effect in Steve Jobs
case. The example was that the Apple's ex employees i.e. Jay Eliot who demanded very high
salary from Steve Jobs, but Steve is not able to afford the salary of Eliot. But Steve can not deny
that he was not paid, he gives assurance to the Eliot that once his company achieve that position
in the market then he able to afford his high package salary. He can not be afraid from poaching
the best performers from other organisation (Smith, Kempster and Wenger-Trayner, 2019). He
shows his true nature to the world that is the part of authentic leadership style that he used. So in
this way authentic leadership play a role in the organisation. Some roles are mentioned below:

 It increase the transparency in organisation that helps to employees and customers to trust
on leaders of the organisation (Simba and Thai, 2019). It helps to motivate towards
organisational goals and objectives of the organisation.
 It builds the customer loyalty and give clear directions to the employees that what they
have to do in organisation.
From the above discussion it is analysed that both leadership style plays a important role
in the organisation. As it increased the productivity and efficiency of individuals in the
organisation. These leadership styles becomes the main source of organisational success and
growth.
CONCLUSION
It is concluded from the above discussions that company's leaders should adopt authentic
and transformational leadership so that they achieve their targets and goals. Transformational
leadership develop creativity in the organisation that attracts the customers. Whereas the
authentic leadership creates genuineness and transparency in the organisation that gives customer
loyalty. So for success and growth of business it is very necessary for leaders that they adopt
both leadership styles.

REFERENCES
Books and Journals:
Burns, M.K., and et. al., 2017. Leadership Theory for School Psychologists: Leading for
Systems Change. Communique. 46(2). pp.1-30.
Dartey-Baah, K., Anlesinya, A. and Lamptey, Y., 2019. Leadership behaviors and organizational
citizenship behavior: the mediating role of job involvement.
Davis, S., 2017. Framing the path goal leadership theory with the relationship of academic
validation on student experiences in online courses. Journal of Global Leadership.
5(12). pp.83-90.
Donia, M. B., and et. al., 2016. Servant leadership and employee outcomes: The moderating role
of subordinates’ motives. European Journal of Work and Organizational Psychology.
25(5). pp.722-734.
Holtzhausen, N. and de Klerk, J.J., 2018. Servant leadership and the Scrum team’s effectiveness.
Leadership & Organization Development Journal.
Irving, J. A., 2016. The Development and Initial Testing of the Purpose in Leadership Inventory:
A Tool for Assessing Leader Goal-Orientation, Follower-Focus, and Purpose-in-
Leadership. Servant Leadership: Theory & Practice. 1(1). p.5.
Jaquette, J. S., 2017. Women/gender and development: the growing gap between theory and
practice. Studies in Comparative International Development. 52(2). pp.242-260.
Malin, J. R. and Hackmann, D. G., 2017. Enhancing students’ transitions to college and careers:
A case study of distributed leadership practice in supporting a high school career
academy model. Leadership and Policy in Schools. 16(1). pp.54-79.
Simba, A. and Thai, M. T. T., 2019. Advancing entrepreneurial leadership as a practice in
MSME management and development. Journal of Small Business Management.
57(sup2). pp.397-416.
Smith, S., Kempster, S. and Wenger-Trayner, E., 2019. Developing a program community of
practice for leadership development. Journal of Management Education. 43(1). pp.62-
88.