Stakeholder Analysis and Impact Assessment for Autism Awareness Event

This report provides a comprehensive analysis of an autism awareness event, focusing on its target audience, stakeholders, and the conative, cognitive, and affective impacts on attendees. It examines the roles of various stakeholders, including sanitation vendors, sponsors, and volunteers, in achieving event objectives such as promoting awareness, enhancing communication skills among autistic individuals, and providing first aid knowledge. The report further assesses the socio-cultural, economic, and environmental impacts of the event, highlighting both positive outcomes like increased public awareness and revenue generation for autism support organizations, as well as negative aspects such as potential pollution and resource assimilation. The marketing and communication strategies employed, including social media and traditional methods, are also discussed, with references to relevant research on autism and event management.

Autism
The event

Target Audience and Event Stakeholders
Stakeholder Group Conative Cognitive Affective
Healthy vendors and
suppliers (F&B)
Sanitation and
hygiene activities
undertaken by the
vendors
Awareness of the
importance of the
sanitation issues
Satisfaction among
the target audience
with regards to the
food and beverage
quality
Performance ( Kids
dance)
Dance and magic
shows by the kids
Enhancing the
sociable nature
Motivates the people
in communicating
their issues and
makes them sociable
Sponsor ( First Aider)
Demonstration on
the types and
procedures of first
aid
Enhances the
understanding of the
effective first aid
Makes an attempt to
make people aware
of the processes of
first aid
Volunteers( Teachers
)
Helps in solving the
issues faced by the
target audience
Enhances the
communication skills
of the autistic people
It helps the people in
socializing and in
undertaking effective
communication

Event impacts and outcome
Socio-cultural
Negative
The disclosure of the problems faced by the autistic people.
Positive
General awareness among the public as to the issues faced by the autistic people

Event impacts and outcome(cont’)
Economic
Negative
Assimilation of the resources and the proper allocation of the work functions
Positive
Revenue that is being generated in the process of the event is evenly distributed
among the organizations taking care of the people suffering from autism

Event impacts and outcome(cont’)
Environmental
Negative
Rise in the pollution level due to the dumping of the litter and the waste
Positive
The awareness that is being created by the event

●Channels of communication and marketing
Social media;
Facebook & twitter,
e-mail and the like)
Traditional methods of transmission
(pamphlets, posters and the like)
Marketing and Communication

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