Enterprise and Entrepreneurship: A Report on Auto Mobile Business

This report provides a detailed analysis of an auto mobile business plan, focusing on Morgan Motors, a UK-based car manufacturer. The report begins with an introduction to enterprise and entrepreneurship, followed by the motivation behind entering the auto mobile business, including revenue generation, innovation, and flexibility. It outlines the process of generating the business idea, emphasizing strategic positioning, prioritization of objectives, plan development, execution, and review. The report then delves into feasibility studies, covering technical, economic, scheduling, and legal aspects. It details the products and services offered, including specific car models like the Morgan Plus 8 GTR and Morgan 3 Wheeler. Marketplace opportunities are explored, along with a marketing mix analysis encompassing product, price, place, promotion, process, people, and physical evidence. The attractiveness of the industry is assessed using Porter's Five Forces model. Finally, the report concludes with the company's vision for the auto mobile business, aiming to delight customers through innovative cars and services. The report is supported by relevant references.

Student id:

Enterprise and
Entrepreneurship

Table of Contents
 IIntroductionntroduction
 Motivation for auto mobile businessMotivation for auto mobile business
 The process you went through to generate this business ideaThe process you went through to generate this business idea
 Feasibility studies conductedFeasibility studies conducted
 Details of the product/service to be offeredDetails of the product/service to be offered
 Possible marketplace opportunitiesPossible marketplace opportunities
 Attractiveness of the industryAttractiveness of the industry
 Vision for auto-mobile business
 ConclusionConclusion
 ReferencesReferences

Introduction
Enterprise refers to plan a business, start as well as run it. Whereas
entrepreneurship implies to creation or action (Mukesh, Pillai and Mamman,
2020). For this report, Morgan Motors is consider who manufacture cars and
this company is from UK.

Proposal:-
Motivation for auto mobile business
The things which motivate to do auto mobile business are mention
underneath-
 Generate revenue
 Innovation
 Flexible

Continued....
2. The process you went through to generate this business idea: The process through
which business idea is generated is mention below:
Find out strategic position: In step Morgan motors have determine its strengths,
weaknesses, opportunities as well as treats which will affect the business of the company.
They need to formulate strategy relating to future as well.
Prioritize objective: Once after determining the position the Morgan motors need to give
priority to its objective that is which thing is more important of them and which is least or
not much important for them. There objective is to accomplish more customers needs as
well as rule the market.

Continue…
Develop a plan: In this company will map how they are going to work.
Execute plan: In this step company will impact its pal of action in other words actual
work for the Morgan motors will begin from this step.
Review as well as revise plan: In this Morgan motors with need to see what things went
wrong for them and how will they correct those things.

Feasibility studies conducted:
Following are the feasible studies which are conducted:
Technical feasibility: This deliver knowledge about technical resources to the company
through company can determine weather its available resources meet the demand
(Howell, 2019). Company can determine that its has sufficient resources to
manufacture cars.
 Economic feasibility: It render all the cost related information to company along
with this it has informed the company about benefits which are relating to
business. It will be a profitable business for Morgan motors.

Continue…
 Scheduling feasibility: It deliver information about weather the project will be
completed on time on not. Entity can analyse that they will finish their
manufacturing process on time.
 Legal feasibility: It examine if any aspect of project conflicts with law. In this
relation enterprise has determine they are not going against any law.

Details of the product/service to be offered:
Products that are offered by the company are mention below:-
The Morgan Plus 8 GTR which is bringing retro style cars
again.
Morgan 3 Wheeler P101 which is three wheeler sports cars.
Morgan 3 Wheeler LE60 is a six cylinder roadster.
Morgan four plus is an neo retro roadster which is produced
my British coachbuilders Morgan.

Possible marketplace opportunities
There are various kind of opportunities which are associated to car manufacturing
and they are mention underneath:-
 Change in the life style
 Market expansion
 Introduction of cars
 Partnership

Marketing Mix
Product: These products are selling by the company Morgan Plus 8 GTR, Morgan
3 Wheeler P101 and many others.
Price: The price of products are keeping by company as per marketing activities
in which keep flexible different prices.
Place: Company mainly dealing in UK and other countries to become leading
organisation in all over world in auto-mobile sector.
Promotion: For the promotion of their products use social media channels and
mouth to mouth channel. On the basis of these channels attract customer and
present benefits of their products.
Process: It is a sequence of actions require to deliver services to clients and
followed the process of FAME.

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People: People working under its sales team that play a vital role in its marketing
efforts. These people have been trained in persuasive techniques, but also to
show respect to the business customers taking into consideration their
preferences.
Physical evidence: Sells its products in a distinct color packaging that easily
identifiable on retail shelves. These are placed on special shelves provided by
the company, which also have a distinct color and design.

Attractiveness of the industry
The following factors are the attractiveness of the auto-mobile industry which are
describe with the help of Porters five force model:-
Competition: It is very strong in this sector as there are average number of
competitors.
Power of customers: Customer power is strong as hike in demand of luxury cars, VFM
vehicles company need to formulate their strategies.
New entrants: For new entrants it is difficult to come with huge capital.

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Power of suppliers: The power of suppliers is weak as company as lots of others options
due to large number of buyers.
Threats of substitutes: It is not much as very company has there own features.

Continued...
7. Vision for auto-mobile business: The vision of the company is to
delight its customers from the various range of innovate cars
with the utilisation of technologies as well as services.

Conclusion
From the above report it can be concluded that Enterprise implies
to projects which are converted into profit and entrepreneurship
implies to actions. There are various steps in proposal process
which starts with motivation and ends with vision.

REFERENCES
Mukesh, H. V., Pillai, K. R. and Mamman, J., 2020. Action-embedded pedagogy in
entrepreneurship education: an experimental enquiry. Studies in Higher Education.
45(8). pp.1679-1693.
Howell, A., 2019. Ethnic entrepreneurship, initial financing, and business performance in
China. Small Business Economics. 52(3).pp.697-712.
Ladan, U. and Williams, C. C., 2019. Evaluating theorizations of informal sector
entrepreneurship: Some lessons from Zamfara, Nigeria. Journal of Developmental
Entrepreneurship. 24(04). p.1950022.

Thank You