Report on Organisational Communication for Business Development

This report delves into the critical aspects of organisational communication, emphasizing its significance for business success, using the Autologic Company as a case study. It examines the purposes and principles behind various forms of communication, including formal, informal, and interpersonal methods, while also touching upon the impact of organisational culture. The report provides an in-depth analysis of effective communication principles, such as goal setting, active listening, adapting to the medium, staying organized, and maintaining clarity. Furthermore, it evaluates communication practices within Autologic and other businesses, including the creation of strategic plans, the utilization of appropriate communication tools, and the development of dynamic working environments. The report concludes with recommendations to enhance communication strategies, emphasizing the importance of both formal and informal communication methods to foster clarity, authenticity, and a sense of belonging within the organisation. The report references relevant literature and online resources to support its findings.

Individual report

Executive summary
The following reports is based on the organisational communication as it is more
important aspect for the business and with this they have to overcome from the different barrier
with easiest manner. This report will define about the analyses and the purpose and principles
behind the different forms of the communication of the organisational. Furthermore, provides the
knowledge about the different principles of effective communication and its practices.

Table of Contents
Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature review..............................................................................................................................1
Describe and analyse the purposes and principles behind different forms of organisational
communication.......................................................................................................................1
Apply principles of effective communication to enhance practice........................................2
Evaluate the communication practices of themselves and others..........................................3
Analysis and discussion of all questions................................................................................4
Recommendations..................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Organisational communication will covers the wider concept and encompasses the better
flow of the information by which the better connection will get maintained with the government
agencies, companies, stakeholders to make suitable contribution within the market and for the
development of the society (Borner, 2018). The communication in the workplace is more
important as it allows the business to enhance the morale, commitment, productivity and the
profitability as well. This report is based on the Autologic Company and it is the transport in UK
and work to improvise the improvements. This report includes the analyses and purpose and
principles of organisational communication, principles and practices of effective communication
with the analysis and discussion.
MAIN BODY
Literature review
Describe and analyse the purposes and principles behind different forms of organisational
communication
As per the viewpoint of Karen S. Johnson, 2020, the organisational communication is
more important for all and have imparts more benefits to all the people as it emphasis the clear
understanding of the human process that occur within the business. As much the communication
will get enhanced that much leadership skills will get developed that directly leads more profit to
the business and increases the productivity of the workplace. There are some different form of
organisational communication and its purpose as well as principles that are as defined below as:
Formal communication: All the organisation must have follow the formal
communication within the business by making the preference to the flow chart of an
organisation. It provides the clear delineates and with that the chain of command have follow
within the business to flow the adequate amount of information. There are some different
examples of formal communication that is as policy manuals, memorandum in this information
flows downwards as from the higher authority to lower one (Bossio, 2020). The horizontal
communication will get flowed that is for the employee of same level to manage the task force.
Informal communication: It is the communication that will flow naturally so as to
accomplish the daily targets. There are some examples as well like the casual colleague
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conversation, grapevine etc. It is the communication that is freer and relaxes but with that not
much pervasive thus it can’t replace the formal communication.
Interpersonal communication: It is the communication that is more vital for the
business as it includes the online and telecommuting in between the employee. It is mostly get
performed while making the face-to-face communication in which the messages get transferred
in between the employee’s. It will include both the verbal and non-verbal communication in
which the verbal is the one in which information get processed by words or inflection in the
voice (Demirag, 2018). But non-verbal is the one in which information get shared by the eye
contact, facial expression, body language etc. It is more useful as in this the error and
misunderstanding will get removed and more clarity will get perceived.
Organisational culture: It is the form of communication that is unspoken and circulates
the standard and norms of the business as the reality get transferred over the certain period of
time. It is more vital as with that more clarity get transferred that help to increases the
productivity of the business. It has negative impact as well as sometime the employee feel
difficulties while managing themselves in the culture that raises the complexities and conflict
which is not in favour of the business.
Apply principles of effective communication to enhance practice
As per the viewpoint of Isaac Justesen, 2016, the communication is more vital as with
this there are so many things that could be done by the business and there are some principles
that are as defined below as:
Have a goal: It is necessary that the company must have known that what they want as
from the other through the communication and be a leader and takes the action of the others. It
will help to figure out the outcome and with this the effectiveness of achieving the goal will get
more developed (Kaczmarek-Śliwińska, 2019). In this the company must have measure that on
the basis of the KPI and analyse that they achieve that goals or not.
Listen: The good communication must have follow through which the listening as it
never be happen as from the single side it must be of two sided. In this the company always look
forwards and understand the feeling of customers and get engage them with the business by
which better connectivity will get developed.
Adjust to your medium: The communication will get consumed as in this sometime the
written communication also takes part that get transfer the message that will not share with the
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inflection or tone. As there are allot of medium of communication as like face to face
conversations, telephonic conversation, informal as by the body gesture etc. As if the business
uses social media platform as like Twitter then they must use the visuals by communicating with
the customers (Miller, 2019).
Stay organised: It is related to be cohesive, and the particular schedule will get followed
by an individual by making overall planning to highlight the goals and objectives. It will used to
get illustrate the customers focus and concern in a methodical manner that develop the scope of
the business as well.
Be clear: While making the communication it is more important that the concepts of the
information that get provided to the customers or with the others by which the clear information
will get circulated. In this the content must get more concise and clear sort by which needed
information will be the concern by which adequate profit get gained by the business.
Evaluate the communication practices of themselves and others
As per the viewpoint of Anton vdovin, 2020, the culture of the company is depended on
the integral part of different strategy that gets developed by the business to develop more
effectiveness of the business. There are some practices of the communication of the Autologic
and other that is as defined below as:
Create a plan and strategy: As to start anything it is most that the plan will get
developed that provide the adequate path that provide more optimised result by which within the
less time period effective outcome get received. With the help of it the company will develop the
different strategy by which ensure that business get run on the track and get achieved the goal
and target with more sufficiency (Snoeijers, 2018).
Utilise the right communication tool: It is most probably get used by the Autologic and
in that they have uses the tool to manage the communication so as to develop the willing of the
employees. In this they have used the cloud technology, email, chats to make suitable interaction
with the others.
In this there are some communications practices that get followed by the other business
as their competitor as like bishopsgate, CILT etc and that are as defined below as:
Create the dynamic working environment: In the recent trends, the employee will also
get a lot of opportunities so as to live their passion thus the companies will try to make the
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suitable working surround that motivate and attract the employee for longer period of time by
which more creativity will get induce with more perfection.
Avoid information overload: It is also be more important that the operation must get
performed with more easiness with that to get avoid the overload as it brings more pressure for
the employee by which performance will get reduce more (Van Rooyen, 2018).
Analysis and discussion of all questions
It has been analysed that the organisational communication is being more important
within the business and with that the company must have solved the different issues with more
easiness. It will be the utmost important factor as much the clear concepts are that much positive
impact it have on the production and profit ratio of the business within the that business will gain
more success as they are able to get achieve their goals and objectives in timely manner.
Recommendations
It has been recommended from the above report that communication will always be the
most important not as of now but for always. It is the only medium through which the different
information will get transferred and shared in between the different parties by which all will have
clear through and have work with more clarity by which the working efficiency must get
developed more. Thus it is this it will always get remind that the formal and informal both the
communication is important one is to maintain the authentic of the business and one is to make
easy conversation that impart the feeling of belongingness within the business.
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CONCLUSION
It has been concluded from the above report that the organisational communication will
always be the vital part as with that the different information will get circulated within the
business by which all the employee have more clarity and assurance. There are some different
principles and procedure that will get used by which communication and with that the better
understanding of the employee will get maintained. The company must have follow the different
principles so as to enhance the structure of the business by which more satisfactory outcome get
received.
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REFERENCES
Books and Journals
Borner, M. and Zerfass, A., 2018. The power of listening in corporate communications:
Theoretical foundations of corporate listening as a strategic mode of communication.
Public relations and the power of creativity: Strategic opportunities, innovation and
critical challenges, pp.3-22.
Bossio, D. and et. al., 2020. Social media managers as intermediaries: negotiating the personal
and professional in organisational communication. Communication Research and
Practice, 6(2), pp.95-110.
Demirag, I. ed., 2018. Corporate social responsibility, accountability and governance: Global
perspectives. Routledge.
Kaczmarek-Śliwińska, M., 2019. Organisational Communication in the Age of Artificial
Intelligence Development. Opportunities and Threats. Social Communication, 5(2),
pp.62-68.
Miller, P., 2019. Leadership communication: the three levels.
Snoeijers, E.M. and Poels, K., 2018. Factors that influence organisational crisis perception from
an internal stakeholder’s point of view. Public Relations Review, 44(1), pp.65-74.
Van Rooyen, N.L. and Jooste, J.L., 2018. Developing a model to overcome the organisational
communication deficiencies between stakeholders in the asset management industry.
ONLINE
Johnson. K., 2020. Principles of organisational communication. [Online] Available through: <
https://smallbusiness.chron.com/principles-organizational-communication-52437.html>.
Justesen. I., 2016. 10 principles of effective communication. [Online] Available through:
<https://www.constant-content.com/content-writing-service/2016/04/ten-principles-of-
good-communication/>.
Vdovin. A., 2020. Best communication practices in the workplace. [Online] Available through:
<https://www.alert-software.com/blog/best-communication-practices-in-the-
workplace>.
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