Automated Babysitter: A Comprehensive Marketing Report and Analysis

This report presents a comprehensive marketing analysis for an automated babysitter product. It begins with an overview of the product's features, designed to assist working parents by providing childcare services. The report includes a SWOT analysis, highlighting the product's strengths, weaknesses, opportunities, and threats. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the product's market. The report identifies the target market as working parents and those with children who do not live with grandparents. The marketing strategy includes a high introductory price, followed by a skimming strategy, and promotion through social media, digital marketing, and billboards. The report also discusses potential barriers to entry, competitive advantages, and a product development strategy. The conclusion emphasizes the growing need for automated childcare and recommends continuous monitoring of competition and the adoption of effective promotion strategies.

Contemporary
marketing
Automated baby sitter

Product introduction
 Automated babysitter
 Introduced to take care of babies while they are away from parents

Need analysis
 Increasing number of working parents
 Parents unable to give enough time to children
 Human baby sitters cannot be trusted entirely

Product features
 Alert parents
 Attract children
 Put children to sleep
 Entertain children
 Monitor health

Business Mission
 Create an automated robot baby sitter
 Create value by allowing parents to be tension free while at work
 Create value by taking care of children
 Create sales by attracting customers
 Generate revenue through increased sales

SWOT: Strengths and weaknesses
 Strengths include:
1. unique features.
2. Durable.
3. Effective technology
 Weaknesses include:
1. High price
2. Cannot run without battery
3. Child may not be able to build human contact

SWOT: Opportunities and Threats
 Opportunities include:
1. International expansion
2. Improved technology: including features like tracking child’s food
intake and calories burnt
 Weaknesses include:
1. Competition might increase eventually
2. Less acceptance with customers
3. Battery running out while the child is alone

PESTLE analysis
 Political: UK is a politically stable economy which is makes it an
efficient place for conducting a new business.
 Economic: United Kingdom ranks 7 on the ease of doing business
index. The country is a developed economy with a falling inflation.
 Social: Increasing number of working parents and reducing life spans
 Technological: Over 89% adults are technologically savvy.
 Legal: Laws relating to trademarks, insurances and tax liabilities
guide the business.
 Environmental: Important to manage waste and effectively reduce
carbon footprints.

Marketing objectives
Time frame Number of
customers targeted
No of automated
baby sitters sold
Revenue
Generated
6 Months (Jan
2019 to June
2019)
8 million (Assuming
the product is sold at
50 electronic stores
that have a minimum
footfall of 500 daily
visitors) + (Social
media followers)
5% of Targeted
customers
0.04 Million.
£1499.99*0.04
million customers
Approximately
£60 million
1 years (July 2019
to June 2020)
12 million 15% of targeted
customers
1.8 million.
Approximately
£2700 million
2 years (July 2020
to June 2021)
18 million 20% of targeted
customers
Approximately
£5400 million

Barriers to entry
There are various barriers to entry of the robot baby sitter that might
delay or adversely impact the growth of the product. These barriers of
entry include
 Unacceptance by people
 Unable to develop technology
 High startup cost
 Patents by first moving firm

Target market
 New parents
 Working parents
 Parents of unwell children
 Parents of children who do not live with the children’s grandparents.
 High income segments will be targeted owing to premium positioning
of the product.

Competitive advantage
 World class technology
 Updatable software
 Uniqueness of the product
 Wide reach of customers through international marketing