Research Project 2: Effectiveness of Automation for Auto Trader, UK

This report investigates the effectiveness of automation within Auto Trader, UK, focusing on its influence on sales and growth. The research employs both primary and secondary research methods, with primary data gathered through questionnaires administered to 30 respondents. The report analyzes the data using thematic analysis, exploring key themes such as changes in working approaches, the impact on different employee skill levels, performance implications, and the benefits of automation. Findings indicate that automation is perceived to enhance manufacturing processes, streamline operations, and facilitate organizational growth at a global level. The report also addresses the challenges of implementation, including the need for employee training and adequate funding. The analysis highlights the importance of automation in enhancing organisational sales and growth. The report also includes a reflection on the effectiveness of the research methods used and suggests alternative methodologies. It concludes by summarizing the key findings and implications for Auto Trader.

RESEARCH
PROJECT
2

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Primary and Secondary research by using appropriate methods and techniques...................1
Apply appropriate analytical tools, analyse research finding and data..................................4
Communicate research outcomes in an appropriate manner for the intended audience......10
Reflection on the effectiveness of research methods and techniques...................................12
Determine alternative research methodologies for the project.............................................12
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

Executive Summary
In a business organisation, automation play a most important role which is refer to the
implication of advance equipments for the manufacturing and other processing activities. All
these activities assist to maximise organisation's sales as well as profitability. Utility of
automation aid to manage organisation's processing in respect of replacement human endeavour.
Digitalisation is also a most appropriate tool that ascertain the effectiveness of employees skills
and their knowledge in order to represent creative ideas to implement innovation in business
approaches. This report is determine effectiveness of automation for the organisation Auto
Trader, UK.

TITLE
To ascertain the effectiveness of automation in the modern business era and its
influence on enhancing organisational sales and growth. A case study on Auto Trader, UK.
INTRODUCTION
Digital technology is a most appropriate tool that has been continuously acquire changes
in order to comprehend how different things are getting done. In the current era, business
organisations using different tools of technologies as automation that assist to implement
advance equipment in business in order to improve manufacturing and other operational
approaches of firm. Almost each business firm are relaying on automation in order to enhance
their treading process easily (Al-Jabri and Sohail, 2012). This research report is determine
effectiveness of automation for the target organisation Auto Trader, UK. Major focused areas of
this research is to enhancing organisational sales and growth by adopting automation properly.
The research report is determining data analysis by implementing primary methods. At last, it
determine research outcomes, self reflection and alternative research methodologies for research
project.
Primary and Secondary research by using appropriate methods and techniques
Research is defined as a systematic investigation approach that represent desirable results
as well as findings. On the basis of this, researcher can make desirable rectification to attain
craved outcomes easily. The method of research analysis are consider as Primary and Secondary
which is assist to provide overall content on specific subject. All these methods are require
appropriate skill and knowledge in order to utilize them properly for data analysis approach.
Determination of Primary and Secondary methods are given below as -
Primary research methods – Primary research is a direct concept that uses to analyse
authenticate information and data. It is also considered as tool and systems that are used for the
purpose of store and generate authenticate informations (Brewster and Hegewisch, 2017). This
research process is working in a systematic manner in which organisation require to design a
research framework in which they can determine objectives of research to grab authentic data
easily. Methods of Primary research are Interview, questionnaire, observation and survey. This
1

method of analysis provide appropriate information on the basis of customer's own opinion and
views that they observe after using services.
Secondary research methods- This analysis method ascertain information and data that
are already existing. Secondary analysis is a time saving approach which is also provide specific
information on less expenses. The types of this investigation activity are Articles, websites,
books, published documents, journals, magazine and some other informations from past surveys
as so on. Now a days, investigator analyse maximum information on their authentic subject from
Internet which is known as collection of maximum informations (Cascio, 2014).
In this research project, investigator collect information and authenticate data from
Primary method in which questionnaire form will helping to grab most appropriate content. On
the basis of this, researcher can easily analyse views, thoughts and personal opinion of 30
respondents on implement of automation in business operations. In this method, some issues and
conflicts are arises which are determine below as -
 Cost: Primary research is a expensive approach in which organisation requires to invest
maximum amount in order to collect authentic information easily. This is a appropriate
for large scale business firm because small scale organisation can not invest a huge
amount in such investigation process. Auto Trader, UK requires to spend appropriate
amount on questionnaire activities in which data is collected through 30 respondents
(Christopher, 2016).
 Ethical Issue: While conducting primary research approach, investigator faces several
issues as management of confidentiality, carefulness, honesty and integrity of relevant
data. These are needs to maintain properly because results of research are based on such
collective informations. Therefore, such informations requires to analyse in early stages
in order to rectify them in easily or in proper way.
Questionnaire
Q1) How will automation changes the way of working in the future ? Frequency
Flexible working arrangement 12
Less job security 11
2

Reduction in employment 7
Q2) Who will be majorly affected by the implementation of
automation in Auto Trader ?
Frequency
Low-skilled workers 15
Average skilled workers 10
High Skilled workers 5
Q3) What will be the major impact of automation upon employees
performance in future?
Frequency
High 11
Average 10
Low 9
Q4) Does adoption of automation assist to maximise organisation
structure on a global level?
Frequency
Yes 25
No 5
Q5) What are the different benefits that Auto Trader can gathered
after implementation of automation ?
Frequency
Enhance manufacturing process 15
Time saving 6
Cost saving 9
Q6) Is there any obligation of providing training to employees for the
effective utilisation of automation in Auto Trader ?
Frequency
Yes 25
No 5
Q7) Which department of Auto Trader getting maximal advantage by
implementing automation in business operations ?
Frequency
Finance Department 10
Manufacturing Department 17
Marketing Department 3
Q8) What are the major need in effective adoption of automation
technique within Auto Trader ?
Frequency
3

Appropriate funds to implement advance equipment 12
Maximum skills and knowledge in employees 10
Appropriate infrastructure 8
Q9) Which factor influenced the most in the adoption of advance
equipment in Auto Trader ?
Frequency
Technology 13
Target Market 6
Employees skill 11
Q10) What obstacles do business faces in preparing strategy while
dealing with major conflicts of automation ?
Frequency
Lack of knowledge 11
Lack of assistance 9
Lack of funds 10
Q11) Any suggestion to Arcadia Group Ltd for adopting social media
and mobile technologies
Apply appropriate analytical tools, analyse research finding and data
Data analysis is a most appropriate element that uses to analysing information in
appropriate manner to getting desired results easily. In this research, investigator adopt
questionnaire method in order to collect maximum information from target user of services. This
data analysis approach is based on specific theme as -
Theme 1: Changes in working approaches after adopting automation
Q1) How will automation changes the way of working in the future ? Frequency
Flexible working arrangement 12
Less job security 11
Reduction in employment 7
4

Interpretation – As per the above graphical representation, it has been summarised that out of
30 respondents, 12 are thinks that after adoption of automation major changes are arises on
Flexible working arrangement while as 11 individuals are thinks that it affects on minimal job
securities of employees.
Theme 2: Employees who are majorly affected by the implementation of automation
Q2) Who will be majorly affected by the implementation of
automation in Auto Trader ?
Frequency
Low-skilled workers 15
Average skilled workers 10
High Skilled workers 5
Interpretation – According to the presentation of the above statement, it has been examined that
implementation of automation has major impact on low skilled workers. In between 30
5
Low-skilled workers
Average skilled workers
High Skilled workers
0
2
4
6
8
10
12
14
16
15
10
5 Column C
12
11
7
Flexible working
arrangement
Less job security
Reduction in employment

candidates, 15 are thinks about low skilled workers, 10 individual are thinks that Average skilled
workers and 5 are in the favour of High Skilled workers.
Theme 3: Major impact of automation upon employees performance in future
Q3) What will be the major impact of automation upon employees
performance in future?
Frequency
High 11
Average 10
Low 9
Interpretation – From the above statements it has been concluded that automation has positive
impact on employees performance and organisational productivity. In this, out of 30 respondents,
11 individual are in the favour of high performance, 10 candidates are in the favour of average
performance and 9 are in the favour of low productivity.
Theme 4: Adoption of automation assist to maximise organisation structure on a global level
Q4) Does adoption of automation assist to maximise organisation
structure on a global level?
Frequency
Yes 25
No 5
6
11
10
9
High
Average
Low

Interpretation – According to above representation it has been analysed that adoption of
automation is assist to maximise organisational structure at global level because through this
firm can easily enhance their manufacturing as well as other operational approaches. For this, in
between 30 respondents, 25 are in the favourable approach while 5 are in adverse.
Theme 5: Different benefits that Auto Trader can gathered after implementation of
automation
Q5) What are the different benefits that Auto Trader can gathered
after implementation of automation ?
Frequency
Enhance manufacturing process 15
Time saving 6
Cost saving 9
7
Enhance manufacturing process
Time saving
Cost saving
0 2 4 6 8 10 12 14 16
Column C
Yes No
0
5
10
15
20
25
25
5
Column C

Interpretation – On the basis of above visual representation, it has been identified that out of 30
respondents, 15 are in thinks that implementation of automation is beneficial for manufacturing
procedure while 9 candidates are thinks that it is a cost saving method.
Theme 6: Obligation of providing training to employees for the effective utilisation of
automation
Q6) Is there any obligation of providing training to employees for the
effective utilisation of automation in Auto Trader ?
Frequency
Yes 25
No 5
Interpretation – As per the the above representation, it has been analysed that management of
Auto Trader requires to conduct training program in their business while adopting automation
(Tene and Polonetsky, 2012). For this, it is necessary to enhance skills of worker for effective
uses of such digital tool in this 25 respondents are in the favour of this given statement while 5
are not.
Theme 7: Department that get maximum advantages by adoption of automation in firm
Q7) Which department of the major impact of automation on the cost
structure of the Auto Trader getting maximal advantage by
implementing automation in business operations ?
Frequency
Finance Department 10
Manufacturing Department 17
Marketing Department 3
8
Yes No
0
5
10
15
20
25
25
5
Column C

Interpretation – As per the above presentation, it has been determined that out of 30 candidates,
17 are in the favour of the statement that manufacturing department of Auto Trader getting
maximum benefits of implementation automation in firm while furthers are in the favour of
finance and marketing (Rummler and Brache, 2012). As in the marketing department, only 3 are
in the favour.
Theme 8: Major need in effective adoption of automation technique
Q8) What are the major need in effective adoption of automation
technique within Auto Trader ?
Frequency
Appropriate funds to implement advance equipment 12
Maximum skills and knowledge in employees 10
Appropriate infrastructure 8
Interpretation – On the basis of above graphs, it has been analysed that major need in adoption
of automation is appropriate amount of funds that assist to manage resources in business firm
(McGrath, 2012). From out of 30 respondents, maximum 12 individuals are in the support of this
statement.
Theme 9: Factor that influenced the most in the adoption of advance equipment
Q9) Which factor influenced the most in the adoption of advance
equipment in Auto Trader ?
Frequency
9
Appropriate funds to implement advance equipment
Maximum skills and knowledge in employees
Appropriate infrastructure
0 2 4 6 8 10 12
Column C