This report critically examines the contemporary issue of automation within strategic operations management, particularly in the context of the COVID-19 pandemic. The study begins by defining operations management and strategic operations management, emphasizing their roles in enhancing product and service quality. The report highlights automation as a significant challenge, especially for frontline workers, using Aston Martin as a case study. It explores the aim of the study, research objectives, and questions, providing a rationale for analyzing automation's impact. The main body delves into the concept of strategic operations management, detailing its importance in enhancing efficiency and achieving organizational goals. The report then addresses the impact of automation, its benefits, and various strategies for its implementation within organizations. The discussion includes challenges like globalization, sustainability, ethical conduct, and system design. The report concludes by summarizing the key findings and implications of automation in strategic operations management, offering valuable insights for business development and operational efficiency.
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