Automation's Impact on Corporate Citizenship Behaviour: A Reflection

This paper critically reflects on the impact of automation on the corporate citizenship behavior of affected staff, using a case study of a Korean company. The analysis explores the implications of automation on staff performance and motivation, noting a decline in morale and productivity as employees are replaced by machinery. The evaluation highlights the importance of proper human resource management and strategies to motivate employees. The paper questions the case study's limited scope, focusing on a single company and overlooking potential positive aspects of automation. It challenges the notion that leadership is solely responsible for corporate citizenship, suggesting that mismanagement of resources due to automation plays a significant role. Ultimately, the paper summarizes the adverse impact of automation on staff and corporate citizenship, emphasizing the need for companies to adopt effective management theories to address these challenges.

Assessment 1- Critical Analysis Reflective Paper
The Impact of Automation on Corporate Citizenship Behaviour of Affected Staff
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Contents
Background................................................................................................................................3
Explanation of the Case study....................................................................................................4
Implications for Staff Performance............................................................................................5
Implications for Motivation.......................................................................................................6
Evaluation..................................................................................................................................7
Questioning the findings............................................................................................................8
Challenging the findings............................................................................................................9
Research Summary...................................................................................................................10
References................................................................................................................................11
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Background
Automation is actually the easiness and efficient manner of working with the help of
machinery and robots. Technology had taken a leap in the 19th century and is serving the
world with the fastest manner of working. Automation is the issue which is continued from
the very past of 1980’s. The automation in the industries and businesses has increased the
changes in the behaviour of the employees and in working nature of the business. The
workers perceive the business and its activities in a different manner after automation has
taken a boom in the industries (Balfe, et. al., 2015). The current business environment is
affected with the automation in the manner of high employee turnover as workers are not
needed anymore for the manual work and this is affecting the business in increasing profits
and efficiency but in decreasing human resources and employment opportunities. It is
important for the business so as to serve the population on time and work in an efficient
manner. Automation helps in working fast and effectively in an organisation. This paper will
reflect upon the impact of automation on corporate and behaviour of staff affected by this
(Balfe, et. al., 2015). This will be explained with the help of some literature and findings
from past years.
3

Explanation of the Case study
The case study is of the Korean Company which has experienced the different behaviour of
workers and staff in an organisation because of the introduction of automation in the
company. According to the company, automation changes the motivational drive for the staff.
The impact which is observed in the company because of automation was lower morale of
staff members and lower productivity as they are getting replaced by robots and machinery
techniques in the company (Balfe, et. al., 2015). The case study is of Korea where it took
place in the Korean company. According to the other sources, the change in the working
nature and from staff to machinery de-motivates the workers or staff and lower down the
productivity. This clearly affects the organisational performance as well as staff turnover in
the company. This also creates a negative working environment (Balfe, et. al., 2015).
4

Implications for Staff Performance
As per my opinion, the staff performance gets lower down with the automation introduction
in the industries and companies. The staffs get de-motivated with the automation as their
work gets affected and they get replaced with the automotive machinery and tools. I also feel
that productivity of staff gets low which impact on the performance of the organisation.
According to Mamza et. al. (2015), automation in the Korean companies has become the
managerial issue as it affects the staff productivity, motivation, and performance. The low
organisational citizenship is followed because of this. I agree as this is seriously impacting on
the affected staff by demoralising them. The staff and the people are affected in an
organisation this results in the low corporate citizenship among the affected staff and this
affects the people and performance of an organisation.
5

Implications for Motivation
The motivation of the staff people has definitely affected. In my opinion, the staff or
employees of a company get affected with the automation and this deprives the conditions in
an organisation. The people are affected by the low morale and so as the organisation.
According to Wani et. al. (2018), the performance of the employees gets affected by the
affected motivation. This affected motivation leads them to leave the organisation. I agree
with this fact as it has been seen the high turnover with the impact of automation in industries
all over the world.
6

Evaluation
The case study evaluation has been considerably effectively done by Hosseini and Hosseini,
(2016), the concept of lower motivation is correct because this is the fact that this has
deprived the situation of the industries all across the globe. Korean companies are lowering
the morale of employees by mismanagement of the human resources. I agree with this fact
that improper management of human resources in Korean company is the main factor of this
dissatisfaction (Hosseini and Hosseini, 2016). The case study provides the conclusion that
management of resources and better strategies to motivate employees could help in
improving corporate citizenship.
7

Questioning the findings
The case study helped in providing the very specific information about one technological
Korean company but there are various other firms which needs be focused when the research
is being done. This research paper lacks in providing the knowledge about the automation in
different functional departments and other companies dealing with operations and what does
it’s affected the company (Hosseini and Hosseini, 2016). The positive aspects of automation
among the staff could also be the part of this research paper. I have no experience which
could be reflected on this related to automation and its impact.
8

Challenging the findings
I disagree with the fact that automation that leadership is affected and because of this the
Korean companies lack in corporate citizenship. This means that the industry is based upon
the effective leadership for corporate citizenship. This is because of the automation
introduction in the companies’ which resulted in mismanagement of the resources and their
functions (Madigan, et. al., 2018). This could be managed by the companies in future and
could increase the corporate citizenship.
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Research Summary
The case identifies the issues which are trending in the Korean companies and various firms
around the globe. The issue which is highlighted in the case is an adverse impact of
automation on the staff and affect the corpora citizenship behaviour. The case identifies that
the people in the company do not work effectively and this lowers down the productivity
which is against the behaviour of corporate citizenship. This is affected because of
automation. In my view, it is totally acceptable situation but there is a need for proper
management of human resources which companies could execute with the use of various
theories and strategies. The conclusion can be drawn that this is an important issue which
may impact on the managerial decision of adopting management theories for managing
human resources and tasks in future.
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References
 Balfe, N., Sharples, S. and Wilson, J.R., 2015. Impact of automation: measurement of
performance, workload and behaviour in a complex control environment. Applied
ergonomics, 47, pp.52-64.
 Hosseini, P. and Hosseini, G., 2016. Impact of Office Automation on Self-Efficacy In
Staffs of Sport And Youth of West Azerbaijan. European Journal of Physical
Education and Sport Science.
 Madigan, R., Louw, T. and Merat, N., 2018. The effect of varying levels of vehicle
automation on drivers’ lane changing behaviour. PloS one, 13(2), p.e0192190.
 Mamza, W.P., Bassi, M.D. and Mohammed, Z.A., 2015. Impact of staff
organizational culture on the implementation of automation in libraries of Federal
Universities in the North East Zone of Nigeria. Information Impact: Journal of
Information and Knowledge Management, 6(2), pp.159-168.
 Wani, N.A., Najar, S.A. and Masoodi, Z.S., 2018. The Impact of Automation on
Human Behavior-A Review.
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