Business Plan Report for 3Block Online Automotive Products & Solutions

The business plan report outlines the strategy for 3Block Online Automotive Products and Solutions Pvt. Ltd., an online automotive service provider in Australia. It includes an executive summary, a detailed market analysis using PEST and SWOT frameworks, and an assessment of Porter's Five Forces. The report describes the venture's mission, core values, goals, and objectives, along with a comprehensive business model. It covers production, operations, and marketing plans, including target market identification and marketing strategies. The organizational and financial plans, including risk assessment, are also detailed. The report addresses challenges like seasonal sales, price wars, product unavailability, and customer trust issues, proposing solutions such as marketing adjustments and market collaborations. The financial expectation of the company is 17,500 AUD. The overall objective is to establish a profitable and customer-centric online automotive service.

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Running head: Business plan report
Business plan
Module Number

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Business plan report
BUSINESS PLAN REPORT
1.1 Name: 3BLOCK ONLINE AUTOMATIVE PRODUCTS AND SOLUTIONS PVT LTD
Location: Bell Avenue, Beverley Park, New South Wales
1.2 Entrepreneur Name: XXXXX
STUDENT ID: XXXXX
Group Name: XXXXX
1.3. This company is an online automotive service providing company which will help customers
using cars to avail services from their home.
1.4. Amount of financial expectation of the company is 17,500 AUD.
1.5. This report will be a confidential one and will be used for business purpose of 3Block
Online Automotive Products and Solution Pvt. Ltd. only

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Business plan report
Executive Summary
2.1. The basic concept of this business is to provide online facilities to car users in Australia in
automotive industry.
2.2. Present business model is a unique one as it utilizes different tools to make predictions about
its affectivity.
2.3. Main entrepreneur in this business is a retired automotive engineer and there are several
other stakeholders.
2.4. Different sources for collecting resources are to be selected by an organization. Management
team needs to evaluate different sources and assess their affectivity. 3Block Online Automotive
Company can take advantage of different government plan for automation sector. Some revenue
can be generated by providing commercials of some other organizations in their website.
Another important source lies within this company (Wibawa et al., 2016). A good amount of
funding can be earned by limiting waste in making products and in the delivery processes. This
can also be beneficial from environmental aspects. This report will be a confidential one and will
be used for business purpose of 3Block Online Automotive Products and Solution Pvt. Ltd. only

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Business plan report
Table of Contents
Introduction.................................................................................................................................. 4
Environmental and Industry Analysis...........................................................................................4
PEST analysis.......................................................................................................................... 4
SWOT Analysis........................................................................................................................ 6
Demand Analysis..................................................................................................................... 7
Porter’s Five Forces................................................................................................................. 8
Description of the Venture........................................................................................................... 9
Mission statement....................................................................................................................9
Core values of the business.....................................................................................................9
Goals and objectives.............................................................................................................. 10
Product/Services offered........................................................................................................12
Location, size of business, personnel, background of entrepreneur and the contribution to
the business........................................................................................................................... 12
Business Model...................................................................................................................... 13
Production Plan......................................................................................................................... 13
Operations Plan......................................................................................................................... 14
Marketing Plan........................................................................................................................... 14
Target market......................................................................................................................... 14
Marketing strategies............................................................................................................... 16
Organizational Plan................................................................................................................... 18
Management structure........................................................................................................... 18
Risk assessment........................................................................................................................ 18
Financial Plan.............................................................................................................................. 1
Conclusion................................................................................................................................... 3
References.................................................................................................................................. 4

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Business plan report
Introduction
With the ramified changes in the economic, it has been evaluated that each and every
organization needs to assess the market factors before undertaking the marketing strategy. This
report reflects the marketing business plan which company needs to undertake to implement the
effective business strategy. This report will be a confidential one and will be used for business
purpose of 3Block Online Automotive Products and Solution Pvt. Ltd. It helps in assessing the
overall business process risks and evaluating the overall business factors which might impacts
the internal and external factors of the organization.
A startup business plan needs a comprehensive business plan to be provided to all its
stakeholders. They can be assured about investing or making themselves connected to a business
on the basis of this plan. Present discussion will focus on different aspects of a proper business
plan of 3Block Online Automotive Products and Solution Pvt. Ltd. This will provide a clear idea
about what challenges can be faced by this company and what way outs they can choose in order
to come out of those challenges. Along with this all other factors are to be discussed with proper
weight age to each section in order to make this business plan an effective one. In this report,
various aspects and business risk of the organization have been assessed which will be helpful in
the sustain market.

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Business plan report
Environmental and Industry Analysis
PEST analysis
This is a useful tool to evaluate different macro-economic factors which can be decisive towards
a company’s performance. This includes political, economic, social and technological aspects of
an area in which an organization is to be implemented.
Political Economic
● Political structure of Australia is a
stable one.
● Tax rate for automation industry is
27.5%.
● GDP of Australian economy shows
little changes in recent times.
● Price of car equipment has been
consistent.
Social Technological
● People tend to prefer branded goods.
● Older people have a preference for
classic car parts.
● Young age groups show their
preference for sports cars.
● People have been found to prefer
online services.
● Most of the customers are used to
with internet facilities.
From this PEST analysis table it can be seen that political background of Australia is preferable
for 3Block Online Automotive Products and Solution Pvt. Ltd. to start up a new business
venture. Stable political scenario and limited tax rates will facilitate this business to grow in a

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Business plan report
smooth manner. Economic factors exhibit that recent GDP can ensure a good run for this present
business whereas consistent nature of price car equipment enhances chances of higher sell of
products. From social factors it can be said that this company has to provide branded products to
their customers who has to vary in their nature. A good range of different products will ensure
that all age groups of customers can make online shopping activities through this company
(Shah, Ball & Netessine, 2016). Technological aspect of present times is also in favor of this
company as people have been reported to be familiar with online services of shopping. So, from
this PEST analysis table it can be said that 3Block Online Automotive Products and Solution Pvt.
Ltd. has a good amount of opportunity to make their business venture a successful one.
SWOT Analysis
This analysis is used for assessment of both internal and external factors of an organization.
Strengths and Weaknesses express the internal factors of an organization whereas Opportunities
and Threats focus on external factors.
Strengths Weaknesses
● Lower expense rates.
● Speed in operation.
● Exciting offers.
● Lack of identity in present market.
● Inadequacy of resources.
Opportunities Threats
● Absence of online services in the
automotive sector.
● Marketing conversation.
● Newly emerging competitors.
● Price wars.

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Business plan report
● Collaboration or partnerships.
From this SWOT analysis table it can be seen that this company has more amount of positive
factors both external and external of their organization. Strengths show that this company will
have a price range which is comparatively lower than other companies in this market. At the
same time this company will be efficient in providing services to their customers in a short time
limit. Some exclusive offers will also be given which will make them compatible in comparison
to other companies. Some possible weaknesses have also been identified which says that this
company can suffer from lack of identity in present automation market. According to Lacerda,
Xambre & Alvelos, (2016), this can be overcome by proper marketing plan by the management
of the company. This is an industry which requires high amount of resources to provide proper
services to customers. Presently there may be lack of adequate amount of resources in this
company. From the external parts it can be found that there are several opportunities and threats
for this company. Number of companies providing online automotive services are not very high
presently but it is predicted to be increased in upcoming years. There is opportunity of marketing
conversation; by using this opportunity 3Block Online Automotive Company can make their
business strategies according to their customers’ demands. They can also plan to make some
collaboration with other existing companies in order to reach a higher business growth. Along
with emerging companies there can be a situation of price war resulting in a loss in economic
development. So, it can be said that there is high chances for 3Block Online Automotive
company to achieve a good business position by managing discusses weaknesses and threats.
Therefore, with the implication of the SWOT analysis, it has been observed that if company
wants to create strong brand image in market then it will have to implement the cost leadership

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Business plan report
and product differentiation strategy. Nonetheless, company needs to make core competency by
offering the creative and unique services to clients.
Demand Analysis
Demand analysis is a tool which helps the management of a company to take decisions regarding
sectors like, production, advertising, cost allocation, pricing and many more. A graphical
representation is done on the basis of different factors under consideration (Weyer et al. 2016).
From the inclination of this curve statistics can determine about different steps to be made. From
demand analysis of this company it can be found that there is a good amount of consumers
willing to purchase automotive products online. They want a moderate price range which will
enable them to buy a number of different products at a time. As this analysis shows there is a
potential demand of this company they should focus on making more investments to satisfy this
adequate amount of demand. This demand analysis has shown that company needs to offer
customized products and serviced to clients if it wants to grow in market.

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Business plan report
Figure 1: Demand analysis
(Source: Weyer et al. 2016)
Porter’s Five Forces
Threat of new entrants: There is a little amount of companies in the market who provide online
automotive services but there is a high chance for different companies to shift in online methods
(Dweiri et al. 2016). This creates a good amount of new entrants’ threat which needs to be
assessed by 3Block Online Automotive Company. This porter’s five forces will be useful to
assess the market factors and identify which market strategy would be useful to sustain in
market.
Threat of substitutes: As mentioned earlier there are very few amounts of companies in the
market who give online services to their customers in this automotive industry. So, it can be said
that the amount of threat of substitute is low for 3Block Online Automotive Company.
Bargaining power of buyers: The amount of people taking online automotive facilities is not
very much and they use these facilities for selective purposes. At the same time they are more
focused on quality of products rather than being obsessed with a lower price range (Yoshifumi,
Premkumar & Manzuma-Ndaaba, 2017). This proves that bargaining power of buyers is also
low.
Bargaining power of suppliers: Number of suppliers will also be very limited and they will be
providing similar kind of services. This means that bargaining power of suppliers will also
remain low.
Rivalry among existing companies: Number of companies existing in this market is not very
high and they provide limited amount of diversity. This gives rise to low amount of rivalry
among existing companies.

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Business plan report
From the analysis of porter’s five forces it can be seen that there is a good opportunity for
3Block Online Automotive Company to make their business successful.
Description of the Venture
Mission statement
This company will focus on providing a common platform to different companies that proposes
automotive service, which is easily accessible for customers with minimum internet knowledge.
Core values of the business
● Providing online automotive services to people in a reasonable rate and adequate speed.
● Focusing on the needs of the customers and making strategy modifications according to
it.
● Being honest and integrated in the way of making business.
● Including human relationships with stakeholders and key customers.
● Building a family like environment.
● Being loyal and trying to meet the commitments made.
● Create core competency in the product leadership and product differentiation strategy.
Goals and objectives
Objective 1: Making present business a profitable one.
Specific High amount of profit scales within this
company.

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Business plan report
Measurable 10-15% of increment within a month can
be regarded as a good margin of business
profit (Soo, Compston & Doolan, 2016).
Achievable This can be achieved by controlling
customer satisfaction issues.
Relevant Making this business profitable will help it
to grow on a better rate.
Time-bound This can be done within a 6 month time
limit.
Objective 2: Being efficient in customer service and their satisfaction.
Specific This implies for employees in customer
service department.
Measurable Reduction of 20-30% complaint in a
month can be estimated as a key
performance indicator in customer service
efficiency.
Achievable This can be achieved by motivating
employees towards fulfillment of this goal
by explaining its importance.