This report provides a comprehensive analysis of the business strategy of Automotive PLC, focusing on its subsidiary, Jaguar Land Rover. It begins with an introduction to business strategy and its application within the automotive industry. Task 1 examines the macro environment using PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors impacting the company. Task 2 delves into the internal environment, assessing Jaguar Land Rover's strengths and weaknesses in areas such as human resources and marketing efforts. Task 3 applies Porter's Five Forces model to evaluate the competitive forces within the automotive market. Finally, Task 4 explores strategic planning, applying various theories, concepts, and models to devise strategic recommendations for the organization. The report concludes with a summary of findings and a list of references.