Aviation Business: Analyzing Airline Business Model Transformation

This report analyzes the transformation of business models in the airline industry, focusing on its effects on the international environment, including networks and tourism, as well as the social environment, such as communities and employees. It aims to assess the effectiveness of different business models used in the transformation of airlines, with primary data collected through interviews with business development heads of five airlines. The expected outcome is to provide insights into current business strategies and identify changes that can be incorporated to increase profitability and facilitate tourism, while adhering to ethical data handling practices.

Running head: AVIATION BUSINESS
AVIATION BUSINESS
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Author Note

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Briefing letter
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Subject
Transformation of Business models in Airlines – The effects on international environment
such as Networks, Tourism and social environment such as communities and its employees.
Background and Aim
Air transport is one of the crucial part of the tourism. Tourism and the air transport
industry complement each other, as tourism has to depend upon the transportation for
bringing the visitors. Again, the transport industry has to depend on the tourism service for
generating the demands for its services. An effective business modelling will improve the air
trafficking system. Again, the air transportation system poses an impact on the tourism,
employees and the communities at the time of the transformation. Hence, the aim of the study
is to analyze the different business models used in the transformation of the airlines. This
would help in assessing the effectiveness of the most appropriate business models.
Interviewee
Primary data will be collected from the head of the business development of five
airlines. The interview would be conducted as per the convenience of the business heads. The
five airlines will be chosen due to their experience in the field of aviation. All the information

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collected should be handled ethically and with confidentiality. The collected data will not be
used in another study.
Expected outcome
The experiences shared by the business head would be able to provide an insight to
the current business strategies in the airline business and will be able to locate the changes
that can be incorporated in the old business models to increase the profitability as well As
facilitating the tourism.