Aviation Industry: Market Analysis, Competitors and Issues

This report provides an analysis of the aviation industry, focusing on its market size, key competitors, and the challenges it faces. The report highlights the industry's significant contribution to economic performance, referencing data from the International Air Transport Association (IATA) to illustrate revenue and profit trends. It identifies major competitors such as British Airways, Malaysian Airlines, and Cathay Pacific. The core of the report examines critical issues affecting the aviation sector, including political, social, environmental, and technological factors. The conclusion emphasizes the importance of strategic tools like SWOT and PESTLE analysis for understanding the market position and stresses the need for effective Human Resource Management (HRM) and supply chain practices to enhance profitability. The report also includes references to relevant academic sources.

Extended Project

 Present study will discuss nature of aviation industry and its market size.
 It will describe issues faced by sector.
Introduction

 Aviation industry is considered as the sector that generates huge revenues
and contributes well in improving economic performance of the nation.
Biannual industry report of 2017 has declared that airline sector has raised
its profit as compare to previous year.
 Passenger traffic has been increased by 8.1% in this year. As per the
forecasting of International Air transport association (IATA) it has been
identified that till the end of 2018 aviation industry will be able to
generate $ 38.4 billion net profit.
Industry, Market size, structure and nature of market

 A British airway is facing huge competition in the market. Malaysian
airline, Jet airways, Cathay Pacific, Thai etc. is the main competitors of the
organization.
 Malaysia airline has employed 6601 employees.
Competitors

Company has to face various issues, these
are explained as below:
 Political issue
 Social issue
 Environmental issue
 Technological issue
Key issues faced by aviation industry

 From the above report ,it can be concluded that SWOT and PESTLE
analysis tools are considered as the most effective models that help the
business in analysing their internal and external position in the market.
 It is very important for the company to manage its HRM and supply chain
activities properly so that it can raise its profitability to great extent.
CONCLUSION

Kew, J. and Stredwick, J., 2016. Human resource management in a business
context. Kogan Page Publishers.
Koopmans, T. and et.al., 2016. Selective targeting of CREB‐binding
protein/β‐catenin inhibits growth of and extracellular matrix remodelling
by airway smooth muscle. British journal of pharmacology. 173(23).
pp.3327-3341.
REFERENCES