Aviation and Airport Management: Passenger Experience Investigation

This presentation provides an in-depth aviation investigation, focusing on how Birmingham Airport can enhance the passenger experience through touchless travel. The study begins with a comparative analysis of three international airports, including Dubai and Frankfurt, examining their approaches to touchless technologies. A SWOT analysis of Birmingham Airport is conducted to identify its strengths, weaknesses, opportunities, and threats related to touchless travel implementation. Based on the findings, the presentation offers specific recommendations and strategies for Birmingham Airport to improve passenger experience. The research covers various aspects, including self-check machines, biometric facial recognition, cleaning protocols, social distancing measures, and online services. The conclusion emphasizes the importance of technology in meeting customer expectations and the airport's commitment to sustainable development. The presentation references key sources to support its findings.

Aviation Investigation

Table of Contents
• Introduction
• Three international airport and comparison
• SWOT Analysis of Birmingham Airport
• Recommendations and Strategies of Birmingham airport
• Conclusion
• References

Introduction
The study is on the aviation industry which
includes the air travel and related activities of
the air line industry, military aviation, aircraft
manufacturing etc. The term is related to the
mechanical air transportation(Dalland 2017). It
includes two types of aircraft are aeroplanes
and helicopters. Airline business are used for
providing the services to the people.

Three international airport and comparison
Dubai international airport- It is an international airport situated in Dubai,
United Arab Emirates. The civil aviation was started in1937 in Dubai. The
emirates hub is largest airline hub in Middle East with three terminals. It is
base for lost cost carrier handling 13% of passenger traffic and 25% aircraft
movements. It has a capacity of 90 million passengers. The terminal 1 has
concourse D, terminal 2 is set from other two building and terminal 3 is
divided into A, B, C concourse. The touchless travel of Dubai provides self-
check machines by using a mobile device for scanning the QR code
displayed. Through this passenger can check in, receives boarding pass and
able to choose seat. It also provides biometric facial recognition to prevent
from pandemic.

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Frankfurt airport- It is an international airport situated in Frankfurt,
Germany. This airport is centrally located in the Frankfurt/Rhine-main
region. It is operated by Fraport and has main hub for Lufthansa including
Lufthansa city line and cargo. It covers an area of 2,300 hectares of land with
a capacity of 65 million passengers having four runways, extensive logistics
and maintenance facilities. The airport has two large main passenger
terminals 1 and2. The touchless travel was provided to customers through star
alliance biometrics having a vison of seamless journey. It opts the flyer
programme in biometrics will be able to pass through both security access
and boarding for health and safety measures in times of COVID-19. The
recognition procedure works for travellers wearing face masks.

Birmingham airport- It is an international airport settled in west - Northwest of
Bickenhill, village Solihull, united kingdom. It was opened on 8 July 1939 as
Elmdon airport. It combines the two terminal through millennium link with the
gate 1-20 in first terminal and other gates to second terminal. The central
security area and restaurants are on first floor. The touchless customer
experience was to provide cleaning by the teams using disinfectant spraying
method. All the colleagues & customers in airport will be wearing face
coverings. To maintain social distancing, it uses signage and floor stickers. The
individual sanitise has been installed through the customer journey and having
sanitiser stations at each terminal door entrance. It deals in online check in or to
download boarding card through mobile device or print. It also provides pre-
booking of services.
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SWOT Analysis of Birmingham Airport
It includes the strength, weakness ,
opportunities and threats which
gives the insights of airport in
contributing the goals to touchless
experience to the passengers. It is a
strategic planning tool which is used
by Birmingham airport.

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Strengths
•It has highly skilled members by providing the training and motivation.
•The execution of the project is successful by developing new revenues and
capital expenditure is generated.
•It leads to high customer satisfaction by maintaining good relations with
passengers.

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Weakness-
•It requires a huge cost in infrastructural development which develops the slow
growth as it requires huge geographic area for infrastructure and lacks the
parking area for the passengers.
•The miss of flight of the passenger lacks the loss of their income as proper
direction of timing is sometime is not provided for departure and arrivals.

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Opportunities
•There is a expected investment in the industry as number of stakeholders are
ready for the investment in the air travel due to the growing sector and economy.
•To attract more passengers various deals are provided and attractive fare
packages are developed and providing the new products and services.

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Threats
•The threat faced by the airline is down turn in the economy which leads to less
people prefer for travelling.
•Intervention of the government and there legislation results in high cost for the
adherence.
•There is a threat of environmental change such as storm, lighting, which results
change in flight schedule and delays.

Recommendations and Strategies of Birmingham
airport
The travellers want pleasing and awful experience as it increases the standards
of travelling industry by exploring new places. Technology is helping in great
way for meeting the customers expectations. The recommendations is provided
to the passenger while travelling regarding the hand luggage, checking the
passport, providing travel insurance, and security advice. The workers should
provided the service with the smile and should behave politely.

Conclusion
The study provides the conclusion regarding the airlines as it provides various
services and facilities to the passenger. The Birmingham airport was used by
royal air force and royal navy. Various strategies were developed by the airport
for improving the experience of passengers. It provides the parking area and taxi
services. It also develops the framework for the sustainable development and to
meet the demand. There is focus on the long term vision by developing various
policies. Swot analysis of the Birmingham airport provides the vast information
about the coming threats and measures to overcome.

References
Dalland, H.E., 2017. Communication and interpretation of safety procedures in
hazardous industries: a qualitative study of how the fishing industry and
the aviation industry communicate and understand safety procedures
(Master's thesis, NTNU).
Jugl and et. al., 2019. The Impact of Blockchain on the Aviation System.
Kim and et. al., 2020. The anchoring effect of aviation green tax for sustainable
tourism, based on the nudge theory. Journal of Sustainable Tourism, pp.1-
16.