Avilla Bali's Retreat Resort: Communication Strategies in Sri Lanka

This report analyzes the communication strategies employed by Avilla Bali for its new Retreat resort in Sri Lanka, focusing on overcoming challenges such as psychological and cultural barriers, particularly in light of recent terror attacks. It discusses the implementation of security measures like surveillance systems and intelligent access control to ensure guest safety. The report emphasizes the importance of sales promotion strategies and leveraging the internet to overcome communication barriers, while also acknowledging the influence of cultural factors on marketing communications and negotiations. It highlights the need for a balanced approach that considers both facts and emotions when communicating with diverse audiences, ultimately aiming to attract customers and establish a safe and welcoming environment for tourists at the new resort. Desklib provides a platform for students to access similar solved assignments and study resources.

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Staff Handbook Guidance Document
Avilla Bali is the company that have chain of hotels and resort, and now it announces to open a new beach resort named as Retreat resort in the Sri Lanka which is the small island country. Sri Lanka welcomes
tourists and travellers with golden beaches and leaning palm trees. The new resort is to be opened on the Tangalle beach and it is considered as the original hippy hangout of Sri Lanka. At the Tangalle beach,
people can enjoy many things such as taking a short boat ride. They may even take ride on glass bottom boat for having a look at the beautiful aquatic life. They may even choose for snorkel over the coral
gardens.
The new and beautiful Retreat resort provides wide range of recreational facilities to its guests, tourists and travellers. The Retreat resort also follows effective procedure for maintaining safety and
security and makes its customer feel completely safe. The top most priority of the resort is safety and security of its guests at any cost. The newly opened beach resort implements following systems and
procedures for providing safety and security to its guests.
Surveillance system: The Retreat resort Implements Anti-tempering, motion detectors and surveillance system are implemented so that it can provide complete safety to its guests. Through, Avilla Bali company
can reduce the fear and threat of people due to the recent terror attack that happened on the luxury hotels of Sri Lanka.
Intelligent Access Control System: The Retreat Resort focus on removing the threats from the minds of people about the terror attacks and such risky incidents. Thus, the resort implements intelligent access
control system that can ensure no unknown person can enter the premises without any permission.
Identification of common challenges and barriers to effective communication
Marketing communication can be referred as the means adopted by the company for conveying promotional and marketing messages regarding the new beach resort.
Psychological challenges: Mental and psychological issues may create challenges for making an effective marketing communication. The terrorist attack may have created fear and tension in the minds of
people that may lead to affect the effectiveness in the marketing communication.
Cultural barriers: Since the marketing message will be communicated to people across the national boundaries. Cultural differences can act as barrier to effective communication for the Avilla Bali.
Emotional barriers: In order to have effective communication with different people and across different nation, there needs to have perfect balance between the facts and person's emotion.
Development of Strategies for overcoming communication barriers
The development of effective communication strategies is important to overcome the communication challenges and also to manage the impacts of terrorist attack on the Sri Lanka.
Sales promotion strategy: Various special and attractive offers can help the resort to attract customers and overcome the communication barrier.
Internet: The increasing use of social media websites and internet can help the Avilla Bali to overcome the communication barrier.
Demonstrate awareness of cultural influences on communication and negotiation
There are various cultural factors that may bring influences on the marketing communications. Factors like beliefs, social status, celebrations are generally vary from one nation to another. And thus,
Avilla Bali's marketing team may find it difficult for communicating the marketing message effectively.
The negotiation process may get influenced due to cultural factors. The different views and perspectives of people in relation to the recent terror attack, may lead to bring great influences on the
negotiation process and marketing communication
badi, S. and Mathiassen, L., 2016. Perceived barriers to effective knowledge sharing in agile software teams. Information Systems Journal. 26(2). pp.95-125.
House, J., 2015. Translation as communication across languages and cultures. Routledge.

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