Presentation: Avon's Sales Performance and Market Share Analysis

This presentation provides an overview of Avon, an international manufacturer and direct seller of beauty, household, and personal care products. Founded in 1886 and headquartered in New York City, Avon is a leading cosmetics company known for its direct, door-to-door selling approach. The presentation highlights Avon's product lines, including makeup (Avon Colour and Simply Pretty), skincare (Nutra Effects, Anew, Avon Care), fragrances, and personal care items. It also addresses Avon's sales performance, noting its position in the cosmetics industry and a decline in global direct sales market share from 2010 to 2014, along with a slump in the USA market share during the same period. The presentation concludes with a list of references used for the analysis.

Sales Planning and
Operations
Task 2

About the company
• It is an American international manufacturer and direct seller of beauty,
household and personal care products.
• Founded in 1886 by David H. McConnell.
• Headquartered in New York City, USA.
• 5th largest beauty company and 2nd largest direct selling company in the world.
• Business model is based on personal door-to-door selling approach.

Sales Presentation
• Avon is one of the leading cosmetics company in the world.
• Deals in Makeup products, Skincare, Haircare, Personal care, Fragrences
• Two types of makeup products – Avon Colour and Simply Pretty.
• Skin care products include – Nutra Effects, Anew, Avon Care, Clearskin,
Naturals, Solutions, Avon Men.
• Fragrances – Women’s Fragrances, Men’s Fragrances, Body Spray and Mist,
Roll on Deodorants, Perfumed Essentials.

Sales Performance of Avon
• One of the leading companies in cosmetics industry
• 2nd position just after Amway Corp.
• Avon’s market share in global direct sales declined from 11.3% in 2010 to
8.6% in 2014.
• In USA market share slumped to 4.3% in 2014 from a record high 10.2% in
2007.

References
• Cheng, A., 2015. Avon is no longer the No. 1 global direct sales company. [Online].
Available through: < http://www.marketwatch.com/story/avon-is-no-longer-the-no-1-
global-direct-sales-company-2015-02-12 >. [Accessed on 7th October 2016].
• Wang, X., 2010. A production planning model to reduce risk and improve operations
management. International Journal of Production Economics. 124(2).pp. 463-474.
• Tang, Q. and Perevalov, E., 2008. An approximation manpower planning model for after-
sales field service support. Computers & Operations Research. 35(11).pp. 3479-3488.

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