Business Proposal: Developing Awara Trips Travels Site

The business proposal outlines the development of "Awara Trips Travels Site," a platform designed to promote Indian travel and tourism businesses globally. The proposal includes an executive summary, introduction, rationale, mission, vision, and objectives. It details the business concept, target market, value proposition, and competitive advantages. The feasibility plan covers research methodology, product analysis, industry analysis, competitor analysis, and financial projections. The business model employs the Business Canvas Model. The business plan incorporates a marketing strategy, operational processes, and financial forecasts, including profit and loss statements, cash flow statements, and balance sheets. The website aims to enhance the visibility of small and medium-sized Indian businesses, contributing to economic development by increasing tourism and attracting foreign investment.

BUSINESS DEVELOPMENT
PROPOSAL

EXECUTIVE SUMMARY
Travel and tourism considered as a main source of economic development of any nation.
The growth in tourism sector will impact on the nation to have effective control over economy
such as higher Foreign direct investment, gross domestic production, positive employment rate,
controlled inflation as well as favourable balance of payments and trades. However, it is
necessary for the nation to have effective tourism activities as well as growth of local tourism
organisations. The reason being launching this business is to promote the local travel and tourism
organisations of India in the global market. Therefore, improving the popularity of such industry
will result in increasing the number of travellers each year which is ultimately helpful to
government in economic development. In order to develop the profitable business idea, which
will be capable for bringing the long term returns to the organisation. Therefore, out of which
predicting the market environmental aspects will be adequate and effective in leading the
organisation for retaining better profitable gains. There have been large number of small and
medium sized organisation which are being operating the travel and tourism businesses in India
with a motive to make effective operational control and management of operations through
offering the various services, packages and transportation facilities. “Awara Trips Travels Site”
will target the private and governmental companies which will bring them better returns.
However, in relation with analysing the operational aspects of these business which are mainly
related with facilitating the travel and tourism services among the market. In relation with
analysing the value-added operations in business on which it can be said that, creating websites
for industries to promote them as well as improve the economic level of the particular location
will return the best outcomes to industry. “Awara Trips Travels Site” will be effective in relation
with presenting the better convenient as well as attractive to spent for booking the sites as well as
operational aspects of the business. It has been demonstrated by the professionals of “Awara
Trips Travels Site” that there will be influences and involvement of various managerial
authorities, government of India etc. collaboration with various local or domestic travelling
agencies will be applicable and leads the organisation in creating a name in global market. To
analyse a reliable data generated from authentic sources which will be helpful in bringing the
adequate clarity regarding the outcomes and make appropriate ascertainment of needs and wants
of consumer.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1.1 Overview................................................................................................................................1
1.2 Rationale................................................................................................................................2
1.3 Mission..................................................................................................................................2
1.4 Vision.....................................................................................................................................2
1.5 objectives...............................................................................................................................3
1.6 Design and structure of the report.........................................................................................3
1.6.1 Introduction..............................................................................................................3
1.6.2 Business opportunity................................................................................................3
1.6.3 Feasibility research...................................................................................................4
1.6.4 Business model.........................................................................................................4
1.6.5 Business plan............................................................................................................4
1.7 Relevant Models and Evidence Sources used.......................................................................4
1.8 Actionable Assumptions........................................................................................................5
1.9 Timescales for achievement..................................................................................................5
2 BUSINESS CONCEPTS............................................................................................................11
2.1 Description of Business concept..........................................................................................11
2.1.1 Segmentation Target and Positioning:..............................................................................11
2.2 Concept statement................................................................................................................12
2.2.1 Product/ Services..............................................................................................................12
2.2.2 Target Market...................................................................................................................19
2.2.3 Value added......................................................................................................................19
2.2.4 Specific features................................................................................................................20
2.2.5 Involvement......................................................................................................................20
2.3 Window of Opportunities....................................................................................................20
FEASIBILITY PLAN....................................................................................................................21
Feasibility research plan............................................................................................................21
Primary and secondary data needs.............................................................................................21
Research Methodology..............................................................................................................22
5 Key areas of feasibility research.............................................................................................22

Product/ service.........................................................................................................................22
Industry......................................................................................................................................25
Competitors analysis..................................................................................................................27
Organisational............................................................................................................................29
Financial....................................................................................................................................30
Financial....................................................................................................................................30
Ambition V/s Ability.................................................................................................................32
BUSINESS MODEL.....................................................................................................................33
Business Canvas Model.............................................................................................................33
Core strategy..............................................................................................................................33
BUSINESS PLAN.........................................................................................................................35
Travel and tourism websites in India.........................................................................................35
Project planning and development stages..................................................................................36
Business structure......................................................................................................................38
Marketing plan...........................................................................................................................39
Collaborative market structure..................................................................................................41
Online marketing.......................................................................................................................41
Operating process......................................................................................................................41
Set-up capital.............................................................................................................................43
Forecasted profit and loss statement..........................................................................................44
Estimated cash flow statement...................................................................................................45
Estimated Balance sheet............................................................................................................50
REFERENCES..............................................................................................................................52
RESEARCH REFLECTION.........................................................................................................56
REFERENCES..............................................................................................................................69

INTRODUCTION
1.1 Overview
Travel and tourism considered as a main source of economic development of any nation. The growth in tourism sector will
impact on the nation to have effective control over economy such as higher Foreign direct investment, gross domestic production,
positive employment rate, controlled inflation as well as favourable balance of payments and trades. However, it is necessary for the
nation to have effective tourism activities as well as growth of local tourism organisations. “Awara Trips Travels Site” have aimed at
promoting the Indian local hospitality businesses as well as tourism globally (Maxim, 2017). The motive of this website organisation
includes promoting the locations, trips, hospitality, tourist attraction, natural and historical sites, trekking, adventurous trips, national
parks etc. by creating the personal sites of each of the units. This approach will help such industries to have favourable growth and
that will directly impact on national economy development.
The operational activities which have been decided by the professionals of “Awara Trips Travels Site” on which they will
conduct the survey over the local market as per analysing the interested organisation who wants to collaborate with the business. Thus,
it has been estimated that there will be various units which would show their interest in collaborating with the “Awara Trips Travels
Site” which includes governmental industries as well as private units (Hughey and Becken, 2016). It has been assured by the
professionals that they will promote these businesses on social media, internet sites, blogs, photography contest etc. Along with this,
there have been use of unique concept such as promoting these businesses by allowing people to participate in various competition
such as best story, photography competition etc. which would be effective in promoting the business globally.
However, this could be the unique approach as it will allow people to access the site for the long duration. Similarly, it will
approach towards indirect marketing of the units as well as business itself. “Awara Trips Travels Site” will allow membership from
individual and industries that could be beneficiary for retaining success (Edwards and et.al, 2017). Taking feedbacks from travellers
will also help them in improving the standard of websites. There will be presentation of information which are being relevant with the
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quality services provided by businesses such as number of days to a trip, facilities, transportations, hospitality and charges as per
services. Therefore, on which one could make better analysis and compare prices according to the services they are interested.
1.2 Rationale
The reason being launching this business is to promote the local travel and tourism organisations of India in the global market.
Therefore, improving the popularity of such industry will result in increasing the number of travellers each year which is ultimately
helpful to government in economic development (Swart and et.al., 2018). the majority of part of revenue have been collected by
government is based on its trades as well as through tourism. So, benefits of launching a website service will result in creating the
identity of small and medium size businesses over the world.
Another reason behind selecting India at the initial stage is because of its economic strength and popularity of culture throughout
the world. India is one of the developing country in the world and per year there have been increase in the number of travellers
(Ruhanen and Whitford, 2018). However, such increment has resulted total revenue generation of 15.24 crores such as $210 billion in
2017. Along with this, due to such impact there have been growth in the GDP at a rate 9.4%. along with this, there have been
increment in employment opportunities as the rate of employment have been raised to 8%. Thus, the influences of increased tourism
activities will be helpful with reference to improve economic strength (Marais, du Plessis and Saayman, 2017).
1.3 Mission
Be recognised among the local businesses in India as well as outer locations.
Become identified and reliable among industries as this site will be profitable to them in promoting their business concepts
throughout the word.
1.4 Vision
Become a certified leader in India in Website development with the influences for best IT professionals.
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1.5 objectives
There have been several aims and objectives of “Awara Trips Travels Site” which have been denoted as the main targets to be
achieved such as:
 To develop the best featured website for improving businesses of local tours and travel industries in India.
 To retain the 5% market share in the next year.
 To become world’s most popular website developer for promoting the travel and tourism organisation.
 To create a unique identity among individual as well as organisations with reliable online services.
1.6 Design and structure of the report
As per analysing the industrial analysis as well as operational tactics of “Awara Trips Travels Site” on which this report has
been considering several chapters or parts to be followed (Chaperon, 2017). However, there will be analysis over the activities and
entire process by considering various stages which in turn give a favourable look through to be implicated in developing the services
for business.
1.6.1 Introduction
In this part of project there will be discussion over the industry and concept of its operations. Along with this, there have been
determination behind the reasons to initiate the business (Seraphin, Sheeran and Pilato, 2018). This part includes, a summarized
information and analysis based on detailed information regarding the business operations to be done.
1.6.2 Business opportunity
It is decided that, the products and services which are being planned offer in the market as per contacting travel and tourism
agencies, hospitality industries as well as transportation businesses (George, 2017). Thus, in relation with “Awara Trips Travels Site”
there will be discussion based on number of services and features includes in the website designing of the travel and tourism business
in India. Therefore, such ascertainment will be adequate and effective to consider a define framework of organisation.
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1.6.3 Feasibility research
In this part of the project there will be research and survey with the help of primary data collection and analysis techniques
(Drosos and et.al., 2017). It will be helpful and effective in analysing the preferences, opinion and requirement of individual as well as
businesses which are approaching towards collaborating with “Awara Trips Travels Site”.
1.6.4 Business model
In this part of study will examine various factors which are to be considered by the professionals in order to have adequate
operational analysis (Narangajavana Kaosiri and et.al., 2017). Thus, there have been brief details relating to key partners, activities,
value proposition, revenue stream etc. However, it will be a brief outline to define the operational aspects of organisation.
1.6.5 Business plan
This is the Final part of business development proposal which will be indicative to define the operational aspects such as services,
human resource, financial requirements as well as estimation of returns through investment (Redi and Fernandez, 2018). However,
this part will be reflective among stakeholders to determine the operational aspects of the business.
1.7 Relevant Models and Evidence Sources used
In defining the business concept and aspects on which there will be use of various models and techniques to bring better
analysis. In relation with analysing the competitive advantages to the business on which there will be use of porter’s five forces model.
In defining the business model and concepts there will be influences of STP (segmentation, targeting and positioning approach).
However, it will be helpful techniques in measuring the viability of the projected plan in the market environment (Hamoud and et.al.,
2016).
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1.8 Actionable Assumptions
To govern the business in the right direction on which there will be requirement of valuable factors which could be effective.
However, in this aspect on which it can be said that various assumptions have to be made by an entrepreneur before initiating the
business (Char-lee, Becken and Watt, 2016). Thus, as per analysing the operational aspects of “Awara Trips Travels Site” on which
professionals have aimed at:
 Delivering the services among travel and tourism agencies, transportation business, hospitality industries as well as local
tourism government agencies in India.
 Analysing the requirement of consumers including satisfaction associated with developing the travel and tourism sites.
 To develop the best webpages for the industries on which there will be recruitment of qualified and talent workforce to analyse
and make better assumption for the product and services.
1.9 Timescales for achievement
In relation with the total times to be estimated for conducting research on the market as well as for the completion of business
targets which requires the professionals to consider the 66 days of activities to be governed (Narangajavana Kaosiri and et.al., 2019).
However, it can be analysed as per below listed timeframe data base and presented Gantt chart.
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Business Idea 6 days Mon 18-03-
19
Mon 25-03-
19
Auto
Scheduled
Communicating the idea with
other members 2 days Mon 18-03-
19
Tue 19-03-
19
Auto
Scheduled
Creating and vision and
mission 1 day Wed 20-03-
19
Wed 20-03-
19 2
Auto
Scheduled Defining objectives 1 day Wed 20-03-
19
Wed 20-03-
19 2
Auto
Scheduled Developing teams 3 days Thu 21-03-
19
Mon 25-03-
19 3
5

Auto
Scheduled Business concept 8 days Tue 26-03-
19
Thu 04-04-
19 1,4
Auto
Scheduled Deciding types of services 3 days Tue 26-03-
19
Thu 28-03-
19 5
Auto
Scheduled Analysing the area of operation 1 day Tue 26-03-
19
Tue 26-03-
19 5
Auto
Scheduled Determining competitors 4 days Fri 29-03-
19
Wed 03-04-
19 7
Auto
Scheduled creating strategies 1 day Thu 04-04-
19
Thu 04-04-
19 8,9
Auto
Scheduled Feasibility plan 7 days Fri 05-04-
19
Mon 15-04-
19 6
Auto
Scheduled Market survey 6 days Fri 05-04-
19
Fri 12-04-
19 9
Auto
Scheduled
Ascertaining consumer needs
and current trend 3 days Fri 05-04-
19
Tue 09-04-
19 10
Auto
Scheduled Promotional plan 4 days Fri 05-04-
19
Wed 10-04-
19 10
Auto
Scheduled defining costs 1 day Mon 15-04-
19
Mon 15-04-
19 13,12
Auto
Scheduled
Detremining the industrial and
operational feasibilities 1 day Thu 11-04-
19
Thu 11-04-
19 14
Auto
Scheduled Business model 12 days Tue 16-04-
19
Wed 01-05-
19 11
Auto
Scheduled analysing competitor 7 days Tue 16-04-
19
Wed 24-04-
19 15
Auto
Scheduled pricing strategy for business 4 days Tue 16-04-
19
Fri 19-04-
19 15
Auto
Scheduled
Services for the target
consumers 5 days Thu 25-04-
19
Wed 01-05-
19 16,18
Auto defining key partners, activities 1 day Mon 22-04- Mon 22-04- 19
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Scheduled and resources 19 19
Auto
Scheduled Operational plan 5 days Thu 02-05-
19
Wed 08-05-
19 17,20
Auto
Scheduled
Recruitment of qualified and
talented employees 4 days Thu 02-05-
19
Tue 07-05-
19 21
Auto
Scheduled
Assigning duties as per their
efficiency 5 days Thu 02-05-
19
Wed 08-05-
19 21
Auto
Scheduled Business plan 11 days Thu 09-05-
19
Thu 23-05-
19 22,23
Auto
Scheduled Determining the start-up cost 4 days Thu 09-05-
19
Tue 14-05-
19 23
Auto
Scheduled
preparing estimated cash flow
statement 6 days Thu 09-05-
19
Thu 16-05-
19 24
Auto
Scheduled
Developing estimated profit
and loss statement 7 days Wed 15-05-
19
Thu 23-05-
19 26
Auto
Scheduled Completion of plan 6 days Fri 24-05-
19
Fri 31-05-
19 25,27
Auto
Scheduled
analysing the survey and
outcomes 5 days Fri 24-05-
19
Thu 30-05-
19 28
Auto
Scheduled submission of the project 1 day Fri 31-05-
19
Fri 31-05-
19 30
Auto
Scheduled closure 1 day Mon 03-06-
19
Mon 03-06-
19 29,31
Gantt chart:
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