AWCH Children's Hospital: Strategic Plan for Healthcare Services

This presentation provides a comprehensive overview of the strategic plan for the Association for the Wellbeing of Children in Healthcare (AWCH), a children's hospital in New South Wales, Australia. It begins by outlining AWCH's history, its services, and its vision to become a hub of affectionate treatment, ensuring accessible and affordable healthcare. The mission statement emphasizes developing a concrete healthcare system and providing compassionate treatment. The presentation then identifies key strategic issues, including resource limitations, particularly in rural areas, human resource management challenges like shortages of nurses and trained childcare workers, and healthcare quality issues. It proposes solutions such as a four-tiered healthcare system, revised recruitment policies, and infrastructural improvements. The analysis incorporates PESTEL and SWOT frameworks to evaluate external and internal factors. Finally, it outlines objectives focusing on emergency care, technological advancements, training, human resource management, and expansion into remote areas.

Slide 2:
• AWCH-I has been providing its valuable services in NSW through several unique
programs like –” Ward Grandparent Program”, to provide children the care as well as
affection of grandparents, especially to those children whose families are not able to visit
them while they are hospitalized. Also this program is arranged to take a good care of the
orphans admitted to the hospital. AWCH is one of the most popular children’s hospitals
in New South Wales Australia. AWCH caters to the necessities of the children, young
people as well as their families, since the past 40 years (Association for the Wellbeing of
Children in Healthcare 2020).
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 The vision of the hospital is to contribute substantially to become a hub of affectionate
treatment within 2020-2025, for children and form an atmosphere of trust, equality and
honesty, and ethics. Moreover, this hospital aims to ensure affordable as well as
accessible healthcare to all the children of New South Wales by a team of compassionate
and proficient healthcare professionals.
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 Mission statement of AWCH is to develop a concrete healthcare system in New South
Wales and provide equal as well as compassionate treatment to all the children, by
employing proficient health care workers, aged child care workers in both of the rural as
well as metropolitan hospitals, within 2020-2025.

 What does AWCH do?
Providing equal as well as compassionate treatment to all the children (Association for the
Wellbeing of Children in Healthcare 2020).
 HOW DOES THE COMPANY DO IT?
Within the next 5 years, 2020-2025, the company aim to employ proficient health care
workers, aged child care worker in both of the rural as well as metropolitan hospitals
(Association for the Wellbeing of Children in Healthcare 2020).
 Why does your company do it?
In order to development a concrete healthcare system in New South Wales and provide
children a healthy as well as lively childhood (Association for the Wellbeing of Children in
Healthcare 2020).
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Findings: Key strategic issues faced by AWCH
There are several strategic issues encountered by AWCH, which will be resolved within 2020-
2025. One of the key strategic issues is the lack or severe dearth of resources. This is creating
impediments in the way of treating children appropriately. also contributing substantially to the
increasing deficiency of the supply of the healthcare system.
• Resource limitations (Association for the Wellbeing of Children in Healthcare 2020).
• Human resource management issues.

• Healthcare quality issues (Association for the Wellbeing of Children in Healthcare 2020).
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Findings: Key strategic issues faced by AWCH
Resource limitations:
Key strategic issues to be resolved within the time span of 2020-2025, is the
severe dearth of the medical equipments, especially in the rural areas, this is multiplying
the issues like infrastructural deficiency, especially in the rural areas. Moreover the lack
of beds in the rural branches of AWCH, indicated to the fact that, many children in the
rural areas do not receive treatment when required (Association for the Wellbeing of
Children in Healthcare 2020).
Human resource management issues:
Key strategic issues to be resolved within the time span of 2020-2025, is, severe
shortages of the nurses as well as trained and aged child care workers, who are able to
provide the children admitted to the hospital the affection as well as warm behavior
similar to their grandparents (Association for the Wellbeing of Children in Healthcare
2020).
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Assessment of the key strategic issues:

Key strategic issues revealed from the intricate assessment is resource limitation reveled
that, the severe dearth of resources is creating impediments in the way of treating
children appropriately. Also contributing substantially to the increasing deficiency of the
supply of the healthcare service, especially in the rural centers. The sever dearth in the
number of beds indicated that nearly 24% children in the rural areas are remained
untreated.
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 A proposal for the adoption of appropriate business model within the time period of 5
years, 2020-2025, is increasing program cost, implementing four tiered system of
healthcare and revised recruitment policies-Four tiered system of healthcare to all the
branches-including the rural as well as metropolitan branches. This four tier system will
ensure medical benefits to the children with medical emergencies by making provision
for cards ensuring availability of beds, advanced medical equipments to the children with
medical emergencies and ensure that they receive beds as well as fast treatment through
advanced medical equipmemnts as well as services. Revision of the recruitment policies
and hire more trained nurses as well as childcare workers. In order to enhance and enrich
human resource, two things are required to be done. Firstly, recruiting more trained child
care workers, with appropriate healthcare as well as child care knowledge. Secondly,
implementing intricately designed training modules.
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Analysis of the external strategic factors- using PESTEL analysis

Increasing program cost by the implementation of the four tiered system of healthcare to all
the branches-including the rural as well as metropolitan branches.
Infrastructural improvement through four tier system and medical benefit cards to the
children
Revision of the recruitment policies and hire more trained nurses as well as childcare workers
 PESTEL analysis is a combination of the Political scenario of the home country of the
organization. Economic factor involve the analysis of the economic condition of the
country as well as region the organization situated in. Analysis of the political, economic
scenario will assist in framing strategies compatible with the political environment, which
will boost the growth of the organization. Social and technological factors indicating the
demand for the product or services provided by the organization and help in the
formation of strategies to satiate the demand. Environmental factors, legal framework
analysis will assist the organization to initiate strategies to combat the legal as well
environmental obligation if any.
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Political
Contemporary government is in favor of providing subsidies to the healthcare
organizations including the hospitals as well as nursing home. Contemporary government
has also made provision for the four tired structure of healthcare insurance.
Economic

The economy of Australia is in favor of absorbing more healthcare professionals-
trained nurses, pathologists as well as doctors (Thanacoody et al. 2014).
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Social :
Increasing rate of the chronicle diseases among the native children as well
children from the aboriginal communities; indicate to the rising needs in Australian
society for the infrastructural improvement of the existing child hospitals (Thanacoody et
al. 2014)..
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Technological:
Usage of advanced technical equipment in the healthcare sector is subsidized by
Australian government. This also reflects in increasing rates of the medical equipment
import by Australia.
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Environmental:
Environmental degradation leading to the increasing rates of the respiratory
problem among the children of Australia also indicate to the demand for the
Legal:

Legal framework of the country is supportive of providing license to the new
branches of existing child hospitals. This indicate to the opportunities in front of AWCH
to expand its branches to the remote areas (Fan et al. 2014).
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Internal Strategic Analysis with the help of SWOT analysis:
Strengths:
 Intricate treatment to children from native as well as aboriginal communities.
 Homely atmosphere provided to the patients with the help of ‘Ward Grandparent
Program’
Weaknesses:
• Insufficient infrastructure
• Lack of resources (Fan et al. 2014).
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Opportunities:
Opportunities for introducing more advanced and fast treatment method with the help of
technological upgradation.
Threats:
Competitors like
• The Children’s Hospital at Westmead

• Sydney Children's Hospital, Randwick
• Allowah Children’s Hospital
• John Hunter Children's Hospital
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First Objective:
The first objective is to make provision for the Emergency Smart Cards for children
requiring complex and immediate diagnosis. This emergency smart card will ensure the
availability of the basic medical facilities, within the time period of 5 years, 2020-2025.
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Second Objective:
The second objective is to foster, infrastructural development by introducing
technologically advanced medical equipments within the time period of 5 years, 2020-2025.
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Third Objective:
The third objective is to foster, renovation of the training procedure for child care worker
nurses and other healthcare professional within the time period of 5 years, 2020-2025.
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The fourth objective is to renovate the Human Resource management plans- recruit more
compassionate nurses, doctors as well as childcare workers to satiate the demand within the time
period of 5 years, 2020-2025.
Slide: 20
The fifth
Expansion of the organization in the remote areas and provide the children from the aboriginal
communities living in the remote areas more intricate healthcare services.

Refrences:
Fan, D., Cui, L., Zhang, M.M., Zhu, C.J., Härtel, C.E. and Nyland, C., 2014. Influence of high
performance work systems on employee subjective well-being and job burnout: empirical
evidence from the Chinese healthcare sector. The International Journal of Human Resource
Management, 25(7), pp.931-950.
Association for the Wellbeing of Children in Healthcare (2020). Association for the Wellbeing of
Children in Healthcare (AWCH). [online] Association for the Wellbeing of Children in
Healthcare. Available at: https://awch.org.au/ [Accessed 18 Feb. 2020].
Thanacoody, P.R., Newman, A. and Fuchs, S., 2014. Affective commitment and turnover
intentions among healthcare professionals: The role of emotional exhaustion and
disengagement. The International Journal of Human Resource Management, 25(13), pp.1841-
1857.