Ethical Practices, Social Identity, and Public Policy at AXA Health

This report provides a detailed analysis of AXA Health's ethical and social practices, its adherence to relevant public policies and legislation, and its approach to social identity, specifically focusing on gender and age. The report highlights AXA Health's commitment to providing healthcare services while maintaining high ethical standards, supporting employees, and ensuring compliance with data protection and anti-fraud measures. It examines the company's organizational goals, values, and ethical practices, emphasizing its culture of courage, integrity, and customer-centric approach. Furthermore, the report explores how AXA Health addresses gender and age diversity within its workforce, promoting collaboration, innovation, and equal opportunities while adhering to relevant theories and regulations to foster a positive and inclusive working environment. The report concludes that AXA Health's comprehensive approach to ethics, social responsibility, and employee well-being contributes to its success and sustainability in the healthcare industry. Desklib provides similar solved assignments for students.

Report

TABLE OF CONTENTS
.........................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
.........................................................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
AXA health is the expert healthcare company that focused on e-commerce,
digital streaming and artificial intelligence. Also, the company is best known for all
healthcare professional services that it is been providing over the years to its loyal
customers. Furthermore, the company follows the set structure through which it is able
to provide variety of services in large market areas. Also, being in the online business it
is focused on bringing changes in working environment of through systematic efforts.
Moreover, organization main objective is to serve customers through online stores and
to offer reliable health related advices that is convenient to all the income and age
groups. Also, the company states that it is specialized in offering healthcare advice in
best prices so that efficient market position might be established. Further, the present
report will analyse in detail about the various ethical and the social practices that are
followed by its workers on the large scale in spite working in various regions. Moreover,
relevant public policy and legislation relating to the business will also be discussed in
detail so that there are no future problems. Lastly, the study will also analyse two forms
of social identity relating to the class and gender for better understanding and getting
knowledge in detail so that it might be applied in the future working of the business.
Hence, all the social structures in the business brings changes in the working patterns
and employment.
MAIN BODY
Discussing the organizational main purpose and goals
Axa health is the insurance company providing insurances to the issues and
losses occurred to individual. The company is offering various health insurance plans
and policies. The company is providing various insurances plans with private medical
insurance, the company is also covering the short term medical emergencies for the
travelling companies and their passengers also providing the non medical benefits as
loosing the luggage and various cancellations. The main goal and purpose of the
company is to provide and protect to the human and various individual suffering and
occurring various short and long term emergencies. As the company is mainly
recognised for providing the largest insurances as for protecting the human rights and

handling various societies and individual. Working with the group of member as
constituting about the Axa heart actions organised for preventing and research funds for
fighting against the climate changes (Our values, vision and purpose, 2022). The
company main goal is always for protecting about the risks and providing the better
protecting to the society and various individuals.
As the company is mainly providing various insurance plans regrading the
general insurance pans, damage insurance plans and the comprehension plans for
protecting the man made disasters, natural occurring risks, accidental risks, and
insuring the vehicles. Further the main benefits of the company as it is providing various
benefits to employees for retaining and engaging for working in the company. As
another goal company is for providing the benefits and securing interest of the
employees with serving and providing insurances to large level of individual. With
serving various benefits to the employee working in the company with financial and non
financial benefits including the safety and security against and disability covering
insurance with aiming for achieving the vision of the company. Furthermore, providing
the paid time off and rewarding employees with providing various other benefits for
achieving the objective as for retaining employees for serving in long term and
achieving the sustainably.
The Axa health values and ethical practices
Axa health is mainly established for providing the insurances to various individual
which are suffering form the health issues and various other issues as of natural
calamites and accidents. Values of the company is for providing the culture and working
with courage and integrity by serving and establishing the consumer values and interest
at first priority. The company strength is its culture, Working with the positive and
enthusiastic culture in the company helps in achieving the better managerial working
and continuously ever-increasing the consumer. Further the main vision of the company
is for serving and providing various insurances and services for building the new
businesses for increasing more protection for the costumers (Axa health ,2022). The
companies values vision and its goals are shared among all the employees working and
achieving the objectives by solving various issues with using the latest technology.

Further the company is balancing between the social, environmental and economic
concerns for achieving th development in sustainability as for meeting the long term
needs of th company with sharing values among employees.
The business is concern in conducting the practices that are in accordance with
the highest fairness and honesty. Moreover, AXA health is concern in providing support
to the employees so that they are able to develop professional code of conducts that
are respectful to business environment (Sligo and et.al. , 2019). Also, the firm is having
the AXA group ethics code that is applicable to all the employees that are working
worldwide where codes include corruption and anti-bribery policies. Moreover, the
company assures reporting of all that all suspected breaches of code that are either
considered unethical, illegal or inappropriate so that right action might be taken on time
against that employee. Further, to ensure systematic control over ethical practices the
Board members of the AXA health attends all the Audit Committees where any kind of
fraudulent schemes encountered and certain ways for improving the internal controls is
been given so that best review might be done. Furthermore, AXA has the policy of not
making any kind of contributions relating to the political campaigns or organizations.
Also, all the values of the company are clearly defined to members so that long-term
commitments might be made to the targeted public for building long term trust.
Moreover, through proper values at the workplace right behaviours are guided among
employees that further maintains courage, integrity and strong professional ethics in
long run (Joseph-Richard and McCray, 2022). Thus, through high standards of ethics
and compliances the company is able to maintain the positive working environment and
take corrective actions through Global Head of Special Investigations' committee at the
workplace that works independently for AXA. Hence, it can be said that through group
of well-being specialists AXA group has been able to improve quality of services and
consistency of care by avoiding any kind of illegal practices or ethical miss happening
both internally and externally at the workplace.
Relevant public policy and legislation
Public policies are the ones that helps in generating wellness and safety among
the large group of people. Also, the policies are made in accordance with the
government laws so that there are no problems in functioning of these policies in the

future. Moreover, all the policies that are currently working in AXA health group is made
to provide care and support all its clients that are working hard to achieve certain
organizational gaols and objectives. Also, certain legislations such as Privacy Act 1974,
Regulation (EU) 2016/679 etc. are been followed while transferring any kind of data of
clients to other regions. Furthermore, the data protection public policy of the
company states that all the data that is been collected form the client is for the use for
the future medical treatment and identifying certain problems that are currently faced by
the clients. Also, it ensures that record of the data is kept only till the client is served in
the best manner (AXA Compliance & Ethics, 2022). However, after providing full
treatment and consultation data of the client is been given back in the best way. Thus,
through following this policy it is able to maintain trust and loyalty in long run among the
people. Moreover, another legislation that is followed by the AXA health group is related
with providing best of the services to their clients in regard to small and large scale
business employees through making efforts in improving the quality of our products and
services. On the same hand the group follows the policy of the detecting and
investigating any fraud through working with other healthcare providers, anti-fraud
bodies, insures etc. Thus, practising all these policies and legislation at the workplace at
the same time might be linked to division of labour theory where work process are
divided into a number of tasks and each task are performed by separate group of
persons. Hence, it can be said that under AXA health group all these matters are
handled by the individual parties that are responsible into looking for the set matters and
provide report on the same to AXA top management committee on the same on timely
manner. Also, through any suspected activity within the business the matter is reported
to the government agencies at right time so that medical malpractice is not conducted in
name of the business.
Moreover, all the policies in AXA group might be related with bureaucratic
theory by Weber where it focuses on the task specialization, establishing hierarchical
layers of authority, Formal selection of employees along with clear rules and regulations
established at the workplace, impersonal and Career orientation etc. Thus, through
making policies based on this theory it has been able to assure the right working within

the business and also rank good in the providing the best healthcare services to large
number of people in and around UK.
Explaining two forms of identity
It can be said that working of any organization is through valuable inputs of
human resource that is responsible for carrying out the desired task of the company in
the specified time period. Moreover, two forms of identity that will be discussed for AXA
group is as follows:
Gender: Being the global company it is focused on providing healthcare services
and ensure the well-being of the clients. Thus, it is interested in selecting all those
employees irrespective of gender who are capable enough to provide the best health
related services and advices in times of need to the clients. Moreover, AXA is having
various departments relating to the digital and data, support services, professional
services, customer services, sales and account management where both male and
females who have the required qualifications might provide services to large number of
people (Arya, 2020). Thus, the major focus the company is to build the culture of
collaboration, innovation and challenge so that it is able to maintain competitive
advantage in long run. However, it is concerned in assuring that all employees needs
are timely met and flexibility is been provided especially after the pandemic so that
employees especially women are able to maintain the work life balance. Moreover,
pension scheme is also been developed so that firm is able to pay generous
contributions into workers fund for the hard work that is put in by them for the growth of
the company. Also, salaries as well as bonus are paid and share plans are shared in
accordance with the work and not based on the gender so that equal rights might be
provided.
Age: Each and every organization aims to have the team of experts that are able
to handle the complex situations in well-defined manner. Also, in AXA group employees
are selected and recruited on the basis of the skills and competencies rather than the
age factor. Moreover, the company is encouraging the young professionals to be part of
organization through offering competitive salaries and good annual leave allowances
(Abu-Elezz and et.al., 2020). Also, while not considering the age factor the company is
providing AXA Stars scheme where the employee of different age group working in

different department heads are given rewards through E card so that employees are
appreciated and motivated to work harder for the future.
Moreover, the company is assuring that inequalities does not exist within the
workplace through using Conflict theory given by Marx where it states that elite group
in society are responsible for setting various laws, rules and regulation for the society
and others are expected to follow them without being feeling suppressed. Thus, based
on this AXA assures that all employees are treated with honesty and fairly based on the
set working practices so that best working environment might be created (Ravidas,
Pattinson and Oliver, 2021). Also, all the employees have right to speak their views
regarding any matter to the committee either at the time of meeting or personally
through email. Furthermore, regular trainings are been conducted and diversity at the
workplace is assured so that inequalities are removed through better collaboration and
relationships among the employees working at different levels within the workplace.
Discussing evidence from other similar organizations.
There are various healthcare organizations in UK that are actively working in
similar manner to provide various services to the targeted clients. Also, the detailed
comparison of such organizations are been provided as follows:
Particulars AXA health ASC healthcare Spire healthcare
Ethical values It assures that
working of the
business is in
accordance with
laws and further all
transactions with
the clients and
others are
conducted with
honesty and
fairness.
It is focused on
providing full
support and
guidance to
individuals relating
to the autism so
that they might be
able to live happy
life in the future.
Majorly focused on
driving clinical
excellence through
delivering the highest
quality patient care
through delivering the
promises and the
keeping the procedure
simpler.
Gender Consist of the Only those Further, spire

various departments
where all genders
are encouraged to
be part of the
organization
(Alharbi and
Qassim, 2018.).
individuals that are
highly qualified are
given the
opportunity to be
part of the
organization.
healthcare in UK are
ones that are running
from the longest of
time and hence there
are no such cases of
the gender baisness.
Policies and
legislations
The group is
following the strict
policies that are
related with
protection of the
data for the clients
and providing bets
of services in
accordance with UK
government policy
It is the
organization that
follows the strict
policy of ensuring
the interest of the
people so that
lifetime happy life
might be given to
attended clients of
the autism. Also, it
has policy that
aims to educate
families to take
care for autism
(Collins, 2019).
The firm uses the
policy of entering into
the contract with the
client before doing any
kind of treatment for
using reports of the
client for suggesting
the best solutions for
any kind of diseases.
Moreover, it follows the
strict government
legislations and
assures that best
clinical outcomes are
achieved in the end.
CONCLUSION
From the above report it can be concluded that all the healthcare services
providers in UK are aiming to devise the best policies and strategies to assure that
maximum benefits are been given to targeted client. Moreover, the report had described
in detail about various goals and objectives of the AXA health so that success might be
gained in the future. Also, the study had also analysed various ethical practices of AXA
group regarding the working of the employees, rules and regulation at the workplace
and much more. Furthermore, with such ethical practices the firm is been able to gain

the competitive advantage and operate in various parts of the world in efficient manner.
Moreover, the report had also explained relevant public policy of data protection of the
clients and providing the best of services through using support of various theories like
division of labour, bureaucratic theory and much more. Thus, policies of the AXA are
regularly monitored and analysed so that required changes might be made on time by
the committee. Also, the study had closely identified two forms of social identity such as
age and gender on the basis of which certain lives and experiences of working of
people are been identified in AXA group. Lastly, study had provided detailed
comparison on various points such as ethical practices, gender roles, policies and
legislations through using two healthcare firms that is ASC healthcare and Spire
healthcare in UK so that better understanding might be developed for future.

REFERENCES
Books and Journals
Abu-Elezz, I. and et.al., 2020. The benefits and threats of blockchain technology in
healthcare: A scoping review. International Journal of Medical Informatics. 142.
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Alharbi, F. M. and Qassim, K. S. A., 2018. The effect of leadership behaviours on the
change process in healthcare organisations in Saudi Arabia. Global Journal of
Health Science. 10(77).
Arya, D., 2020. Use of quality management tools and methods is essential to support
effective governance of healthcare organisations. Asia Pacific Journal of Health
Management. 15(1). pp.49-52.
Collins, J. M., 2019. Are healthcare organisations using quality assurance principles and
methods to control implants and other devices: Part 1. British Journal of
Healthcare Management. 25(11). pp.348-353.
Joseph-Richard, P. and McCray, J., 2022. Evaluating leadership development in a
changing world? Alternative models and approaches for healthcare
organisations. Human Resource Development International. pp.1-37.
Ravidas, D., Pattinson, M. R. and Oliver, P., 2021, July. Cyber Security in Healthcare
Organisations. In International Symposium on Human Aspects of Information
Security and Assurance (pp. 3-11). Springer, Cham.
Sligo, J. and et.al. , 2019. A checklist for healthcare organisations undergoing
transformational change associated with large-scale health information systems
implementation. Health Policy and Technology. 8(3). pp.237-247.
Online
AXA Compliance & Ethics. 2022. [Online]. Available
through:<https://www.axa.com/en/about-us/compliance-ethics#tab=business-
ethics>.
Axa health .2022. [Online]. Available through:<https://www.axahealth.co.uk/about-us/>
Our values, vision and purpose .2022.[Online]. Available
through:<https://www.axa.com/en/about-us/our-purpose>