Project Management Plan for Joseph Azagury's Summer Shoe Launch

Desklib provides past papers and solved assignments. This project details a business expansion plan.

UNIT 6: MANAGING A SUCCESSFUL
BUSINESS PROJECT

Contents
Introduction:.................................................................................................................................3
Tasks...............................................................................................................................................4
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set....................................................................................4
b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes.............................................................................................4
c) Conduct research to generate knowledge which will form the basis for analysis of
the scenario posed in the brief.............................................................................................10
d) Analyse your findings and conclude to form the basis for recommendations...18
e) Present and produce your project in an appropriate manner for the intended
audience...................................................................................................................................21
f) Appropriately communicate your recommendations for the intended audience. 22
g) Complete a performance review that addresses the following:...........................23
a. The success of the project and its usefulness in supporting organisational
performance........................................................................................................................23
Conclusion:..................................................................................................................................25
References:..................................................................................................................................26

Introduction:
Globalisation is a platform where the companies, government and people from
various countries from far off boundaries can interact and integrate with each to
expand their network. Globalisation has helped a great deal in enhancing and
expanding the profit of various countries. It has helped companies economically and
financially to outgrow their business and earn more profit by reaching to wider
experience who belong to different background and culture. Globalisation has also
helped the people of various countries to enhance their standard of living by
increasing their level and scope of income. It has also helped companies to bring
into innovation and technology which has helped them to save time, cost, energy,
resources and efforts. The report helps to provide an understanding of the impact of
Globalisation over the companies to expand their business internationally. The report
provides the example leading Shoe Company of UK that is Joseph Azagury which is
the leading shoe manufacturer in the UK which is specialised in woman footwear.
The company is planning to launch its new summer shoe is London Fashion which
schedule to held from 16th to 20th February 2019. The company is known to design
exceptionally beautiful women Shoe in all over the UK. The project report of Joseph
Azagury is inclusive of the risk management plan which would help the company to
investigate all the possible risk that may affect the effectiveness of the project.

Tasks
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set
To carry out the effective research project, it is important that then projuect5 sets out the
aims and objective of the research project at the very initial stage as it would help to direct
and drive the project into the right direction. It would help the Joseph Azagury Company to
gain a competitive advantage in the market which would help the company to fight against
the competition that already exists in the market specifically in the retail industry. This
would help the company to design a new and innovative product which would help the
company to attract new customers and retain the existing customers in the market.
The aim of the Joseph Azagury Company is to create a strong position in the international
market which would help the company to gain a competitive advantage in the market
The objectives of the Joseph Azagury Company to expand the business internationally and
to fight through the competition that is existing in the global market are as follows:
 Creating a strong brand image in the market.
 Enhancing the sales of the company in the international market
 Developing the new portfolio
 To create a new customer base for the company in the international market
b) Produce an appropriate project management plan that includes relevant
actions to meet objectives and timeframes
The report provides the example leading Shoe Company of UK that is Joseph
Azagury which is the leading shoe manufacturer in the UK which is specialised in
woman footwear (Yeung, 2017). The company is planning to launch its new summer

shoe is London Fashion which schedule to held from 16 th to 20th February 2019. The
company is known to design exceptionally beautiful women Shoe in all over the UK.
This would help the company to expand its market and attract more customers which
would help the company to increase its market. The project is the outcomes of
successful extraction of the relevant information which is based upon the qualitative
as well as a quantitative research method. The Project Management Plan would help
the company to cover the different aspect of the project to achieve the different levels
of success within the project (Fleming and Koppelman, 2016). It would also help the
company to achieve its aims and objectives which would help the company to
complete the project. It would also help the company to accomplish the successful
development of the show which the company is about to launch in the international
market. The different aspects of the project are as follows:
Cost: Cost would help the company to buy the resources which help to complete the
project. It would help the company to design the effective and innovative shoe for the
company to retain the interest of customers in the company. The total cost required to
complete the project is around 30,000 British Pound.
Scope: The scope of the project is to extend the brand name in the international
market. The project would help the company to extend the customer base for the
company
Time: The total time required to complete the project is 6-8 weeks. It would help the
company to complete the entire task which would help the company to achieve all
the task successfully according to the prescribed schedule.
Quality: The Company is required to design the quality product which would help
the company to meet with the global standard, and it would also help the company to
gain a competitive advantage in the market
Communication: There should be effective communication among all the possible
stakeholders of the company. This would ensure that all the relevant information is
being circulated timely to all the members of the company to avoid any conflict in
the company.
Risk: This would help the company. Avoid all the possible risk within the project
which may arise in the business such as completing the project on time and to meet

with the quality standard of international market. Therefore to deal with such
possible risk the company is required effective and efficient employees within the
company which would help the company to complete the project (McGrath, 2015).
Resources:
The resources that are used in the project are the employees, workers and other
technological resources to complete the project successfully.
Executing the market
reaserch
Initiating the designing
of the product
Developing the summer
shoe of the company
Identification of the
channels of promoting
the product
creating the marketing
events
Management of the
resources
Recording the process
Analyzing the need of
the market and the
preferances of the
customers

Gantt chart
Table 1: Gantt chart
Duration (in Days)
Activity/days 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Creating the
plan for the
summer shoes
Identification of
the resources
Management of
the resources
Planning for
the Marketing
and promotion
strategies
Leading market
testing
Inventing the
promotional
strategy for the
event
Execution of
the strategy
Introduction the
shoe for the
event for sale at
London
Fashion Week
in February
Management of
the variations

Project Milestones:
Key Milestone Starting date Ending date
Advancement and planning of
summer shoe products
17th January 2019 27th January 2019
Creating the resource
management plan
28th January 2019 30th January 2019
Allocation of the resources to
all the employees and workers
of the company
1st Feb 2019 5th Feb 2019
Deciding an effective
marketing platform for the
new product
6th Feb 2019 8th Feb 2019
Expansion of the effective
advertising strategy
9th Feb 2019 12th Feb 2019
Analyzing the response of
employees and customers
13th Feb 2019 15th Feb 2019
Introduction the shoe for the
event for sale at London Fashion
Week in February
16th Feb 2019 19th Feb 2019
Monitoring plan
Activity/Time Every day Every week
Monitoring and
implementation of
resources and processes
Estimate of the micro and
macro
Controlling system
The project Monitoring plan generally helps the company to monitor the different
activities within the project which would help the company according to the need of
the company (Condea, et. al., 2017). This would help the company to finish up the
loopholes within the project and would help the company to carefully implement the

plan. It would help complete the project effectively and successfully. This would help
the company to support the project

c) Conduct research to generate knowledge which will form the basis for
analysis of the scenario posed in brief.
1. At which extent the London Fashion Week would help the Company for Brand
Extension?
Yes 70%
No 30%
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
70%
30% Series1

2. According to you which department of a company would help the company to
accomplish its project goals and objectives?
Technical department 20%
Human resource
department
20%
Finance department 40%
Accounting department 20%

Yes No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.7
0.3 Series1
3. What should be the marketing plan for the company for the effective promotion
of the company’s new summer shoe?
Traditional marketing
plan
30%
Digital marketing plan 70%