Azan App: Development of a Prayer Time Calculator for Saudi Arabia

This project outlines the development of the 'Azan' prayer time calculator app, specifically designed for the Saudi Arabian market. The app addresses the need for accurate prayer time notifications and Qibla direction for individuals living and working outside the immediate vicinity of mosques. The project covers various aspects of product development, including need identification, concept testing, market testing, and business model creation. The app is designed as a free service, generating revenue through advertisements from religious goods sellers, donations, and event promotions. The project emphasizes the app's high utility and potential for rapid adoption, leveraging the principles of the knowledge economy to create a win-win situation for users and businesses. The launch strategy focuses on promoting the app within mosques and partnering with charity organizations and relevant businesses.

Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
Contents
Development of Prayer Time Calculator for Saudi Arabia........................................................4
Name of the Product and Description....................................................................................4
Product development in accordance with the genesis of the need and projection of the
probable demand on the lines of concept testing................................................................4
The role of Market testing in the development of product.....................................................4
Innovation to create a positive intervention of need cycle of the customers......................4
Business model and the revenue model creates a differentiation...........................................4
The diffusion of the innovation curve in favor of the revenue model and business model5
Product Launch..........................................................................................................................5
Bibliography...............................................................................................................................6
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
Development of Prayer Time Calculator for Saudi Arabia
Name of the Product and Description
The basics of marketing say that the journey of any product starts with a need. For
instance commutation from one place to the other is a need, aircraft, railroads, and cars are
the means to fulfill the needs (Baack, 2011). The same thing is applicable to the watches and
the alarms. Punctuality or having a sense of time is a need, whereas alarms watches and alerts
are a product. This basic relation between the need and the deliverance prompted us to
develop a Prayer time Calculator under the brand name of AZAN for Saudi Arabia.
Product development in accordance with the genesis of the need and projection of the
probable demand on the lines of concept testing
Saudi Arabia is a progressive Islamic country. The religious sentiments in this country
are strong and offering prayers five times a day is a religious duty that every individual wants
to follow. It is a part of their tradition. When we have a look at the maps of old cities then we
find that people were staying in densely populated areas and mosques were present at a
comfortable distance (Hamza, 2016). Even today these mosques go for AZAN's (loud
announcement that it is the time to offer the prayer) five times a day. However, now the
lifestyle of an average resident of Saudi Arabia is changing (Lindland, 2017). They are going
out for jobs and staying far away from the mosques. Still, they want to offer prayers. Our
prayer time calculator app AZAN will help them in by creating alerts for the "prayer time."
The role of Market testing in the development of the product
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
"AZAN" will be developed on the lines of any other web app based where we will
utilize the internet as the vehicle to deliver the services. We will develop a program in which
we will feed two formations, first information will be related to the timings of the Namaz
where the software will calculate the local time with Greenwich Time and declare the time
for the Namaz. Secondly, we will develop a special compass which will show the direction of
the Qibla with the help of GPS technology.
Innovation to create a positive intervention of need cycle of the customers
Previously individuals were using the directions of the sun for the same. The
fundamentals of the marketing say that needs of the individuals always remain the same; they
welcome any technology that has the potential to replace the traditional solutions while
retaining the essence of main practice described by the tradition (Grewal, 2012).
Business model and the revenue model creates a differentiation
AZAN is an intangible product; it will work as a freebie for the end user. However, in
order to acquire commercial gains, we will also add some buttons in the App where
Individuals will be able to offer donations to the needy people. Apart from it, many
companies want to sell religious goods, for instance, calendars, incense sticks, religious
books, and others will be placed. We will also add an event calendar, travel agencies offering
religious tours and many more services with AZAN. It will remain a freebie for the end user
however; we will earn money from the promotions that we will place in the app. This
business model is in synchronization with the models presented by the Knowledge economy
(Stanton, 2014). We are not charging anything from the customers, however, we are
presenting a platform where good sellers and users can interact and strike deals. The success
of a business model lies in the fact that how it presents a win-win situation for all. AZAN
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
qualifies in this condition by exploiting IT facility as a poignant tool corresponding to the
knowledge economy.
The diffusion of the innovation curve in favor of the revenue model and business model
Our business model is dependent on the early adopter of technology. An average
person living in Saudi Arabia needs the services of this App five times a day. This brings it
under the regime of a high utility application. We can compare it with an app showing the
timings of the local transport facilities. On average a person needs this app twice in a day
when they are going to the office or coming back from the office. AZAN has a high utility; it
is useful for the housewives and others as well. Since the app will attract high uses from
individuals, the diffusion curve at the level of early adaptors will help us in attaining a
breakeven point on our investments (Hewer, 2014).
Product Launch
The product will be launched and promoted inside the mosques where we will
motivate people to add accuracy in their prayer timings and find an easy method to figure out
the directions of the Qibla. We are optimistic that this product will catch up from there
because it is a freebie. After it, we will contact probable charity based organizations and other
goods sellers to place their hoardings in the app.
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Running Head: DEVELOPMENT OF PRAYER TIME CALCULATOR APP “AZAN” FOR SAUDI ARABIA
Bibliography
Baack, D. (2011). Cases in Marketing Management. Thousand Oaks: Sage Publications.
Grewal, R. (2012). Handbook on Business to Business MarketingHandbook on Business to
Business Marketing. Cheltenham: Edward Elgar Publishing.
Hamza, M. (2016). Dasymetric Mapping as a Tool to Assess the Spatial Distribution of
Population in Jeddah City (Kingdom of Saudi Arabia). Scientific Research
Publishing,
https://pdfs.semanticscholar.org/9cf9/2e6eb5f3d63185dd58b7236a53a53da821c9.pdf.
Hewer, P. (2014). Expanding Disciplinary Space: On the Potential of Critical Marketing.
Abingdon: Routledge.
Lindland, R. (2017). Saudi Arabia Just Almost Entered the 21st Century. Almost. Forbes,
https://www.forbes.com/sites/rebeccalindland/2017/09/26/saudi-arabia-almost-
entered-the-21st-century-today-almost/#288d5d0c5990.
Stanton, J. (2014). Ethnic Marketing: Culturally sensitive theory and practice. Abingdon:
Routledge.
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