This case study examines B Bakery, a company facing declining demand in the bakery industry. The business, which once had millions in revenue, is now struggling due to changing consumer preferences for healthier products. The company aims to address these challenges by implementing new accounting software, focusing on key processes such as ingredient procurement, cost-cutting, automation, and sales volume. The study explores the importance of brand promotion and marketing in a competitive market, as well as the essential features of accounting software, including customization, adaptability, interoperability, cost-effectiveness, and security. The analysis identifies SAP, MYOB, and XERO as potential software solutions, with SAP being the most suitable for large-scale operations. The company seeks to optimize costs, reduce waste, and improve employee efficiency through technological advancements. The case study highlights the need for effective brand promotion to increase sales and maintain a competitive edge.
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