B2B Marketing Project Proposal: Assemblo and Big Data Analytics

This project proposal outlines a B2B marketing strategy for Assemblo, a digital marketing firm, focusing on the introduction of big data analytics consulting services. The proposal suggests that this new service will enable Assemblo's clients to maximize revenue by leveraging data insights and trends. Assemblo, known for blending strategic marketing with traditional advertisement, can benefit from offering this relatively new service, allowing clients to make informed decisions based on data analysis. Information for this proposal was gathered primarily from Assemblo's official website and business directories due to the limited availability of information on private companies.

Business to Business Marketing: Project Proposal
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Running head: B2B MARKETING: PROJECT PROPOSAL

B2B MARKETING: PROJECT PROPOSAL
Project Outline
The B2B or business to business organization which has been selected for current project is
Assemblo, who are experts in blending strategic marketing with traditional advertisement which
enables their clients to achieve success in their respective businesses.
As stated by Intezari and Gressel (2017) the new service which Assemblo should introduce in
market is big data analytics consulting services which will enable their clients to maximize their
revenue and will win happy and loyal customers. This proposed service will help in providing
valuable insights and trends to Assemblo’s clients which they could capitalize upon.
As opined by Saggi and Jain (2018) reason regarding success of proposed new service is that
concept of big data analytics services is comparatively new in market and it will help clients of
Assemblo make informed decisions based on data insights and data analysis. I selected Assemblo
as it is emerging B2B firm in digital marketing sector that has won several awards for being
creative agency and proposed new service can be considered effective as it aligns with their
current strategy which is to make marketing work for their clients and help in business growth of
clients.
As Assemblo is private company, therefore it is little difficult to find information regarding the
company other than those which are available in company website. The information regarding
private companies are scarce unlike public companies. Therefore main source of information
regarding Assemblo is their official website. Other than company website, information regarding
Assemblo, such as regarding size, location and industry can be found in business directories. The
other sources of information for Assemblo could be newspaper articles and business
publications.
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B2B MARKETING: PROJECT PROPOSAL
References
Intezari, A., and Gressel, S. (2017). Information and reformation in KM systems: Big data and
strategic decision-making. Journal of Knowledge Management, [Online]21(1), 71-91. Available
at doi:http://dx.doi.org/10.1108/JKM-07-2015-0293 Accessed as on 23/01/2019
Saggi, M. K., and Jain, S. (2018). A survey towards an integration of big data analytics to big
insights for value-creation. Information Processing & Management, [Online]54(5), 758.
Available at https://search.proquest.com/docview/2093492980?accountid=30552 Accessed as on
23/01/2019
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