ISY3001 E-Business: A Comparative Analysis of B2B Financial Firms

This report provides a comparative analysis of two Business-to-Business (B2B) e-commerce companies in Australia's financial services market: Azure Group and Deloitte. It begins by defining the B2B model and its relevance in the Australian context. The report then analyzes the business models of Azure Group and Deloitte, highlighting their goals, services, and market presence. A detailed website analysis follows, evaluating aspects such as URL structure, search engine optimization, information availability, user information gathering, trust factors, legal considerations, accessibility, cultural aspects, product information, customization, personalization, support channels, ease of information access, clarity of reading, navigation, website aesthetics, user community maintenance, server uptime, browser accessibility, payment procedures, and delivery options. Finally, the report concludes with a preference for one website over the other based on the analysis. Desklib provides students with access to this and other solved assignments.

Running head: COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Comparison of e-Business Companies of Australia
Name of the student:
Name of the University:
Author’s note

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Table of Contents
Task A: The Concept of Business-To-Business (B2B) Model..................................................4
Task B: Brief Business Model Analysis of the two B2B E-Commerce Business Website.......6
Task C: The Primary Goals and Aims of the chosen Business..................................................7
Task D: Analysis of the Chosen Website...................................................................................9
1. Website URL......................................................................................................................9
2. Search Engine Optimization..............................................................................................9
3. Information related to Website.........................................................................................10
4. Gathering of User Information.........................................................................................11
6. Website Trust Factor........................................................................................................12
7. Addressing of legal aspects..............................................................................................12
8. Accessibility of Website..................................................................................................13
9. Cultural aspects within the Website.................................................................................14
10. Product Information.......................................................................................................14
11. Customization................................................................................................................15
12. Experience personation for Users..................................................................................15
13. Support channels or User Service/Support....................................................................16
14. Ease of accessing information........................................................................................16
15. Clarity of Reading..........................................................................................................17
16. Navigation of Website....................................................................................................17
17. Look and Feel of the Website........................................................................................18

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
18. Maintenance of User Community..................................................................................18
19. Server up time and other functionalities........................................................................19
20. Accessibility of the Web browser..................................................................................19
21. Payment procedures within the Websites......................................................................20
22. Range of Delivery options.............................................................................................21
Task E: Preference of One website over the other...................................................................22

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Task A: The Concept of Business-To-Business (B2B) Model
In this assignment, the Business-to-Business (B2B) model of e-commerce have been
chosen. The B2B model of e-commerce business can be defined as the collaboration of more
than two different business organisations based on performing several forms of business
transactions. This scenario also depicts the involvement of businesses based within
wholesalers, retailers or different manufacturing businesses (Laudon and Traver 2016). The
B2B model of business helps different business organisations to develop a process chain
based on which they would be able to enhance the flow of a wide amount of data and other
preferred services. This kind of business process does not deal with individual customers but
rather covers the entire business aspect. In the present scenario, it has been seen that the
Australian financial service providers are making high use of the support from the
government based on developing their business sector and thus serve the respective industry.
The B2B sector of business based on the e-commerce model have fostered in the
recent past years. Based on latest predictions from several sources of data, it can be discussed
that the new developed systems of e-commerce business would help the different companies
to increase their profit margins and thus generate a high revenue model. These companies
have also preferred to promote their business based on different web-based platforms such as
the use of websites and several mobile applications (Askariazad and Babakhani 2015). More
recently, the websites of popular brands act as a medium of communication for the
companies to contact with their clients based on online chat support system, calls and email
content.
In the concerned report, the first website of finance business that is considered is
Azure Group, Australia. The URL link to the website of the company is -
http://www.azuregroup.com.au/

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
(Fig 1: Screenshot of Azure Group Homepage)
(Source: Azuregroup.com.au 2019)
The second considered financial website is Deloitte, Australia. The website is
operated by the following URL link - https://www2.deloitte.com/au/en.html
(Fig 2: Screenshot of Deloitte, Australia Homepage)
(Source: Deloitte Australia 2019)

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Task B: Brief Business Model Analysis of the two B2B E-Commerce Business Website
The Azure Group, Australia was primarily founded in the year 2002. The primary
mission of the company was to provide financial services across several business
organisations within the Australian domain. The business procedure of the organisation is
primarily based on the B2B model of e-commerce (Azuregroup.com.au 2019). This kind of
efficient model of business has been mostly been helpful for the organisation in order to
develop a global brand image. The organisation has also achieved success in spreading their
business message to the global market. The company also provides a diverse range of options
to their clients to call or mail their queries before the organisation based on which several
financial experts would be able to come up with excellent suggestions. The organisation also
provides cloud based business services and bookkeeping services for their diverse range of
expectations from clients. Based on several verdicts from their internal team of management,
it can be discussed that Azure Group have the earnest passion to help the different forums of
Australian business to develop their concepts further (Dmitriev et al. 2014). They also help
other organisations in providing them with the best kind of financial advices and services and
thus also educate them in several aspects. Providing such kind of advanced services generally
helps the organisation to excel in the ground of accounting and financial services and thus
enrich their B2B business model.
The Deloitte, Australia has also established their brand image in the global
marketplace. They have also expanded their diverse range of services. The financial service
provider has a huge form of reputation in the global market and have thus been listed within
the Fortune-500 group of companies (Deloitte Australia 2019). They help in providing
different forms of financial services to their new and existing clients. The range of offered
financial services are based on small to vast business industries and other kind of welfare
organisations. Unlike different competitors in the global market, Deloitte have also

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
established a firm hold within the business marketplace of Australia. The Deloitte, Australia
have been considered as a globally trusted brand and under this brand, there is a whole list of
collaborations from various companies who have made use of the financial services from
Deloitte. The Deloitte Group has partnered with 790 business partners and have thus
generated a revenue of 2.015 billion dollars in 2018. The financial service provider also
provides a huge range of services in different aspect of business, which mainly range from
healthcare organisations, government organisations and other private organisations (Grewal
et al. 2015). They mainly discuss matters with their clients, understand the problems faced by
clients and thus suggest the best recommend and develop report for their clients.
Task C: The Primary Goals and Aims of the chosen Business
The Deloitte Australia is one of the branch of the largest form of financial service
provider companies in the global market. They mainly thrive to make a high level of impact
in the global market that would be highly noticeable and thus the company would be able to
gain the attraction of customers. This would not only provide boost to the aspect of business
but would also help in motivating the different business modules for their clients and other
linked business partners (Muzellec, Ronteau and Lambkin 2015). Deloitte, Australia have
also claimed to have been driven with providing the best form of quality financial services to
their linked customers. They mainly intend to provide different kind of advisory and
assurance guidance, tax advices, financial guidance, risk analysis, preparing of economic
reports and many other services.
With a varied range of financial experts within the internal management team,
Deloitte have also formulated different ways of educating their clients regarding the problems
faced at their ends. This would mainly help the client to gain a basic knowledge about the
problems faced in order to develop abilities of closing such issues in future (Madhavaram and

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Hunt 2017). Over the years, Deloitte Australia have thus been extremely successful to
commit their services and thus develop a high reputation in the global market.
On the other hand, the Azure Group, Australia have also set high aims for the internal
management team within the organisation. They have also managed to gather a high
reputation in the global market. They have also established different forms of business
collaborations with different companies from all over the world and thus have developed a
firm base in order to develop and recommend high quality of financial solutions to their
clients (Homburg, Wilczek and Hahn 2014). Azure Group had primarily stared as a charted
accountant firm in the year 2002. Based on delivering high quality solutions to their clients,
they have gained high knowledge about the financial needs of their clients and thus have
provided highly expert advices to their clients.
The company mainly aims at providing some of the high business values. These
include:
 Achievement of Business and Financial Goals – The organisation primarily puts
focus on achieving their business goals based on serving the clients with their
financial needs. Azure Group also pledges to provide the best kind of support based
on post-delivery, developing and maintaining business prosperity and articulate
relationship
 Earning Respect and Trust – Azure Group promotes their business based on gaining
a high level of respect and trust from their clients (Biedenbach, Bengtsson and Marell
2015). Ensuring a trustworthy environment would mainly help the organisation to
ensure that more clients would embark on the organisation, which would help in
promoting the business value of the organisation.

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
 Providing Cloud-based Support – In the recent times, the cloud based platform
offers several kind of business solutions. Azure Group helps in providing their clients
with an enriched cloud platform. The clients would be able to back up their services
and other financial records within the website of the organisation (Ahokangas,
Juntunen and Myllykoski 2014). This kind of unique option of the delivery of service
would attract the attention of clients and thus they would avail the services.
Task D: Analysis of the Chosen Website
1. Website URL
Website Rating Comment
Deloitte Australia 4 https://www2.deloitte.com/au/en.html
The URL of the website depicts the
business name. However, the major
drawback is that the website does not
have an independent URL (Deloitte
Australia 2019). There is a sub-
domain access to URL of the website.
Azure Group, Australia 5 http://www.azuregroup.com.au/
The URL of the website is clearly
depicting the name of the business
(Azuregroup.com.au 2019). The
domain of the URL (.au) is depicting
the geographical location of the
service provider.

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
2. Search Engine Optimization
Website Rating Comment
Deloitte Australia 5 The web link can easily be
located during a direct
search (Saura, Palos-
Sanchez and Correia 2019).
The name of the website can
also be found within the top
list of finance service
providers within Australian
domain.
Azure Group, Australia 5 The website can be easily
located with their name
being searched in Yahoo or
Google search engine.
3. Information related to Website
Website Rating Comment
Deloitte Australia 3 The website also provides
detailed information about
their various offered
services. However, the
information of budget is not
provided within their page.

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Azure Group, Australia 3 Different kind of updates are
provided within the website
on a regular basis. However,
the organisation does not
provide specific details of
brands that have been
working for the past years.
The budget details are also
not updated.
4. Gathering of User Information
Website Rating Comment
Deloitte Australia 5 They tend to gather intrinsic
details from the clients.
They thus offer an
exceptional way of handling
the gathered information
(Swani, Brown and Milne
2014).
Azure Group, Australia 2 They do not provide scope
of gathering of information
from the client (Reim,
Parida and Örtqvist 2015).
The client has to fill a
certain form and thus mail it

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
to their business email
services.
6. Website Trust Factor
Website Rating Comment
Deloitte Australia 5 They have mentioned names
of the brands with which
they have collaborated in
order to provide the different
forms of financial services
(Ma and Jiang 2014). This
helps them to gain the
attention of the clients.
Azure Group, Australia 4 Although they have not
mentioned their business
partners but they tend to
offer expert financial based
solutions and thus gain the
trust of the clients.
7. Addressing of legal aspects
Website Rating Comment
Deloitte Australia 5 They have a high expertise

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
based on addressing each of
the legal aspects within the
business scenario (Royle
and Laing 2014). They have
a unique navigation area
within the footer section of
the website.
Azure Group, Australia 3 The information based on
legal aspects within the
business scenario is not
displayed within the
website.
8. Accessibility of Website
Website Rating Comment
Deloitte Australia 5 The website can be accessed
from any PC or mobile
device. The user interface is
extremely user-friendly and
easily understandable for
users.
Azure Group, Australia 5 The website has a nice
interface that can be
accessed from different
widescreen devices

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
(Conway 2014). The
information provided within
the website can also be
accessed from any mobile or
PC.
9. Cultural aspects within the Website
Website Rating Comment
Deloitte Australia 5 The domain names and
supported language for the
website is extremely suitable
for different users based in
Australia.
Azure Group, Australia 4 The domain name of the
website supports a sense of
pride for the nation
(Söderqvist 2014). The
language supported within
the website is easily
understood by different
people.
10. Product Information
Website Rating Comment

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Deloitte Australia 4 Budget related information
is not supported within the
website. People would need
contact the customer care
based on getting pricing
information.
Azure Group, Australia 4 Enough information has
been provided within the
website. However, the
company does not provide
any budget related
information.
11. Customization
Website Rating Comment
Deloitte Australia 2 Customization options are
not available within the
website.
Azure Group, Australia 2 Customization options are
not available within the
website.
12. Experience personation for Users

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Website Rating Comment
Deloitte Australia 3 There are few promotional
events that can be spotted
within the website.
Azure Group, Australia 4 They offer newsletter based
on maintaining a healthy
form of custom-business
relationship. They also
provide promotional offers.
13. Support channels or User Service/Support
Website Rating Comment
Deloitte Australia 4 The support from the
company can generally be
accessed by contacting them
via mail or chat service (Cao
2014).
Azure Group, Australia 4 The support from the
company can generally be
accessed by contacting them
via mail or chat service.
14. Ease of accessing information
Website Rating Comment

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Deloitte Australia 5 Each information is detailed
for users to communicate
and thus avail the services.
Azure Group, Australia 5 Every kind of accessible
information is provided
within the website.
15. Clarity of Reading
Website Rating Comment
Deloitte Australia 5 Blog reports are shared for
supporting information on
the website
Azure Group, Australia 5 Each of the shared
information has been
labelled with proper sources
and dates
16. Navigation of Website
Website Rating Comment
Deloitte Australia 5 The navigation bar is
supported with several kind
of sub-navigation areas.
Azure Group, Australia 3 A simple look is provided to

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
the navigation bar of the
website.
17. Look and Feel of the Website
Website Rating Comment
Deloitte Australia 5 Rich form of graphical
contents are provided. Great
colour combination and font
have been used properly for
the benefits of the users.
Azure Group, Australia 5 The simple and highly
attractive look of the website
helps in developing the
attention of the audience
(Hsu 2014). The gif
provided within the
homepage of the website
mainly draws the attention
of the users.
18. Maintenance of User Community
Website Rating Comment
Deloitte Australia 5 They provide regular
updates about several

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
economic aspects based on
educating different groups
of people.
Azure Group, Australia 5 The website offers the users
to subscribe to their
newsletters. They also
conduct meetings and
alumni forums.
19. Server up time and other functionalities
Website Rating Comment
Deloitte Australia 4 Due to extremely rich
graphical content, the
loading time of the website
is low. Although this delay
is just about a matter of few
seconds.
Azure Group, Australia 5 The access time of the
server is low. The website
loads at a faster rate based
on a decent kind of internet
connection.
20. Accessibility of the Web browser

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Website Rating Comment
Deloitte Australia 4 They have implemented
several techniques based on
accessibility for the users.
The website is supported
across all web browser
platforms except for Internet
Explorer where the website
does not loads on a fast
basis.
Azure Group, Australia 5 The website can be accessed
from any web browser
platform and has a low
loading time.
21. Payment procedures within the Websites
Website Rating Comment
Deloitte Australia 1 No such payment accepting
methods have been provided
within the website.
Azure Group, Australia 1 No such payment accepting
methods have been provided
within the website
(Schreieck et al. 2017).

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
22. Range of Delivery options
Website Rating Comment
Deloitte Australia 3 There is no such mention of
information about delivering
solutions to their clients.
Azure Group, Australia 5 The company offers a wide
range of cloud service
platforms (Burgess 2014).
Information is stored within
the cloud platform. It is then
accessed and analysed by
the internal management
team based on solving of
problems and thus the
proper solutions are
delivered to the clients.

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
Task E: Preference of One website over the other
Based on the discussions from the above report, it could thus be concluded that both
the financial service providing business sector have put their best kind of input within their
website. They have also implemented the B2B business model based on providing financial
services with the help of an e-commerce platform. Both of the websites have highlighted each
of the necessary information that would be required for clients to understand about their
concerns. This would also be helpful for them to understand their concerns and thus they can
approach to the best choice of website.
However, from the comparison of the websites it could be concluded that Deloitte
could be awarded better points than Azure Group based on the factor of preference. The
Azure Group had missed several points based on several categories. The main areas in which
they have missed is based on e-commerce business. From the comparison of the two
websites, it has been learnt that Deloitte has been in the business sector for many years and
have thus understood the prime market. Thus they have been successful in understanding the
concerns of the customers and thus solve them efficiently in order to establish a firm grip
over the market.

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COMPARISON OF E-BUSINESS COMPANIES OF AUSTRALIA
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