Business-to-Business Marketing Plan for Walmart: MKG201 Presentation

This presentation outlines a B2B marketing plan centered on Walmart, a leading UK retailer, focusing on its vegan food product offerings. The presentation begins with an introduction to B2B marketing and a summary of the chosen company and its industry. It details the target market, marketing objectives, and utilizes STP (Segmentation, Targeting, Positioning) strategies to identify the demographic, psychographic, and behavioral characteristics of the target audience. A comprehensive SWOT analysis is provided, highlighting Walmart's strengths, weaknesses, opportunities, and threats. The presentation further addresses marketing objectives, positioning strategies using social media, the marketing mix, and IMC (Integrated Marketing Communications) tactics, including social media and sales promotions. Finally, the presentation describes the evaluation methods used to assess the marketing plan's effectiveness by monitoring progress and profitability.